the gold standard our plan_7_mkt_strat_final_-_one_… · the gold standard. each office is...

The Gold Standard

Each Office is Independently Owned And Operated

Our Planto

Sell Your Home:Marketing, Exposure, Technology & Service

700 Washington Street, Downtown Columbus, IN 47201 812-372-3766 www.C21BR.com

The Gold Standard

Each Office is Independently Owned And Operated 700 Washington Street, Downtown Columbus, IN 47201 812-372-3766 www.C21BR.com

I have a plan to sell your home PLUS the Knowledge, Experience, Energy, Tools & Help

to get your HOME SOLD!

I have the HELP of a Team of Full-Time Agentswho work together to Get Results: 121%

Our Agents are Professional, Knowledgeable, Experienced, Well-Trained & Hard-Working. These Agents will help me “Find Your Buyer”.

My company was Established in 1951. We have helped Generations of Families

with their Real Estate Needs,Earning a Reputation for

Working with Honor & Integrity.

GOAL:I want to be your Agent

WHY:I KNOW I can sell your home

We have the Tools, Systems and aMarketing Plan that Produce Results.

The Gold Standard


We Respect our Clients &Deliver what We Promise

Our Agents areOutstanding

All of our Buyer & Seller Clients

are Sent Surveysby Century 21

Corporate.Of those Clients,

63% Returnedthe Surveys.Our Agents

received a 98% Satisfaction Rating.

We are very Grateful & Proud to have received a

98%Satisfaction Rating from our Clients.

The Gold Standard


We have been given a Mandate byCENTURY 21 INTERNATIONAL

Give It 121%

“Don’t just check the box and complete the task (at 100%), give it the extra effort that goes “above and beyond.”

We, at CENTURY 21 Breeden Realtors, are Committing to Achieving this Goal.

We are Obsessed withDefying Mediocrity in Real Estate.

The Gold Standard


We continually strive to Achieve aSpirit of Excellence & Give 121% to our Clients

700 Washington Street, Downtown Columbus, IN 47201 812-372-3766 www.C21BR.com

Celebrating Sixty-Seven Years

Honored to be a Real Estate Leader in South Central Indiana for Decades

An organization of Full-Time Agents, Professional & Well Trained

We are Relocation Specialists and assist with Buyers from around the world through our Affiliations with many Corporate Relocation Companies

With a Focus on Continuous Training, our Residential Agents are well-equipped to offer the latest in marketing techniques & technology

Loyal to our Core Values, we have maintained a Reputation for Excellence

Giving our Best, we have maintained a 98% Client Satisfaction Rating

Our Goal is to always Exceed our Clients’ Service Expectations

About CENTURY 21 Breeden Realtors

The Gold Standard


“Highest Overall Satisfaction for

First-Time Home Buyers &

Sellers”2014, 2015, 2016, 2017

Celebrating Fifty-Seven Years

There are many real estate signs in yards these days, but only one can offer representation in 80 Countries and Territories with 8,000 Offices and 110,000 Agents

•Century21.com is one of the most visited franchise websites with approximately 3 million visits per month•The CENTURY 21® System is the most recognized name in real estate•Founded in 1971, it is a part of the Realogy Franchise Group

We are Proud to be CENTURY 21

About CENTURY 21

THE CENTURY 21 SYSTEM is composed of aNetwork of EXTRAORDINARY AGENTS Ready to Help

Serve the Needs of Their Clients:

WORKING TO GIVE 121%

The Gold Standard


• Website for your Property• YouTube Video• Online Slide Show• Online Flyer• QR Code connecting to Your Website• Zillow & Realtor.com Paid Ad & Leads• We pay Google for paid Google ads on our Company website• Full-Page Republic Newspaper Weekly• Full-Page Newspaper on Facebook• Full-Page Newspaper Ad on Website• Exposure on Multiple Websites• Extensive Exposure on Social Media• Our Building on Architectural Tour & Across from Cummins

We are Attracting More Buyers with Our Marketing, Creating Exposure for Your Home

These Agents are Looking for “Your Buyer” and using their Resources to Locate Clients

The POINT is this:

We Aren’t WaitingFor “Your Buyer”To Just Show Up –

We are SEARCHING, LEAVING NO STONE UNTURNED.

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Your Home will have its own Website:A Personalized Address

www.YourAddress.c21.com

We are Attracting More Buyers with

Websites for Every Home We List

This Websitefeatures

Many Pictures of Your Home &Property Facts,

a Slideshow, Video, Flyer,

Picture Gallery, Map, Schools &

Financing.

One of my Favorite Tools!

These Websites are Mobile Ready

The Gold Standard


We are Attracting More BUYERS!With our Photos, Videos, Slideshows

Photos: the #1 Thing Buyers Want to See*

* Source: 2017 National Association of Realtors Profile of Buyers & Sellers

A Home on the Century 21 Website. Photos, Slideshow& a Video will be created and shared with Buyers.With your Permission, we will share on Internet.

Share Option

The Gold Standard


My Contact Information will be shown on all marketing pieces so that I can always share everything about Your Home with Potential Buyers

Your Home will have a QR Code leading to its Website

We are Attracting More BUYERS!Your Home will have a Very Special Flyer

A Flyer will be created in a special format so that it can be printed, e-mailed, viewed online and shared numerous ways; we will share this with you for your friends & family.

It includes your Home’s Website Address & I will be sending this to Everyone, Everywhere.

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We are Attracting More BUYERS!Because of our Powerful Web Presence


We will Make Sure Your Home GetsLots of Attention!

Did you know...

95% of Home Buyers use the Internet to search*

51% of these Buyers saw their home on the Internet*

74% of Buyers used a Mobile or Tablet to Search*

68% of Buyers who used a Mobile Device to Searchfound their homes thru a Mobile Application*

The Gold Standard


We are Attracting More BUYERS

This Website Offers Many Pictures,

even Full-Screen,a Slideshow,Details aboutYour Home,

Demographics and School and Local Information,Map of Your Location

3 Million Visitors each MonthWebsite: www.Century21.com

Showing your Home’s Features, Advantages

CENTURY 21 WEBSITE

http://www.century21.com/

The Gold Standard


Your Buyer could come from anywhere:We are 80 Countries, 8000 Offices & 110,000 Agents STRONG!

We are Attracting More BUYERS!

The CENTURY 21 Global Website is translated intomany languages showing our Listings in Language of Choice

Visit www.CENTURY21Global.com

http://www.century21global.com/

The Gold Standard


We are Attracting More Buyers

Our Company and Agents payfor Zillow & Realtor.com ADS & LEADSGiving Us Opportunities to Call Buyers

& Causing Buyers to Call Us

The Gold Standard



www.C21BR.com

Welcome to the C21 Breeden Website

Our C21BR Website receives heavy traffic from Potential Buyers. Buyers are able to search for exactly what they want and then contact our Agents; we reply immediately. We receive a lot of traffic with Google’s help which Results in Home Sales for our Sellers.

Our Company Website Produces many Buyer Leads & Sales

http://www.c21br.com/

The Gold Standard


We have a Director of Relocationwho works with Newly-HiredEmployees & Employees movinghere who want to Buy Homes.

Our Agents are Relocation Certified& Diversity Trained to handle the special needs of those being relocated.

Our Relocation Website provides information for anyone who might be Relocating or even considering such a possibility.

We are Attracting More Buyers thru Corporate Relocation

www.RelocateIndiana.com

Attracting Relocation Buyers gives us a Great Advantage as we have the Opportunity to work with Buyers who are

Motivated & Financially Ready to Buy

http://www.relocateindiana.com/

The Gold Standard



The CENTURY 21® System is on the cutting edge of real estate marketing. We successfully utilize social media channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Considering that hundreds of millions of people use these sites on a daily basis, it is important for your home to be included.

Web, Social Media, Mobile:We have it Covered

Want to “Opt Out” of these?We can easily make these changes.

The Gold Standard


48% bought hom found on internet93% response time most important

YOUR BUYERS REACH ME IN AN INSTANT We have the technology: The LeadRouter™ System is a software application empowering CENTURY 21® Sales Associates to receive buyer leads for your property from wherever they are, instantaneously. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond immediately. This means that buyers interested in your property will be able to reach me quickly

YOUR BUYERS CAN REACH ME IN AN INSTANT!

We have the technology: The LeadRouter™ Systemis a software application allowing our Agents to receive

Buyer leads for your Home instantly. Lead Router sends alerts when a potential Buyer inquires about your Home, enabling me to respond immediately. Buyers interested in your Home won’t have to wait for

information: 93% of Buyers say Response Time matters.


93% of Buyers say Response

Timeis VERY *

Important


Because of our Speed & Response Time thanks to Lead Router

The Gold Standard


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We are Attracting More Buyers with Print Ads

We are the Only Company with a Full-Page Ad in the Newspaper Every Week

The Gold Standard


The

Repu

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Attention

• Appearing on the Back Page of Sports – the Section people Keep

Since not Everyone Subscribes:

• This Ad Appears on Facebook &is “boosted” so that people with certain demographics are reached

• This Ad Appears on our Website

• We have given this Ad an Addresswww.C21BR.com/republic-newspaper-ad/and are sharing it with the thousands

We are Attracting More Buyers: Print Ads

The Number of Newspaper Subscriptions

is declining but nearly 20% of Buyers

use Newspaper in their Home Search** Source: 2017 National Association of Realtors Profile of Buyers & Sellers

http://www.c21br.com/republic-newspaper-ad/

The Gold Standard


95%

50%


Internet Exposure has Real Value andWe Share Traffic Reports through Golden Ruler

We Monitor Results & Share these Reports with you Twice a Month

The Gold Standard


We Monitor Results & Share these Reports with you Twice a Month

We are Attracting More BuyersThe Golden Ruler Report shows the Results

The Gold Standard



LOCATION, LOCATION, LOCATION

We Make Our GuestsFeel Welcome!

We send Relocating Buyers a Newcomer’s Packet

We do more than just show Houses!

In Downtown Columbus, next toCummins Corporate Office & Parking Garage,

we are on the Architectural Tour & attractVisitors wanting to Find a Home & a REALTOR

Gourmet Coffee, Wireless Internet, Wide Screen Video of Homes for Sale

and Knowledgeable Agents are availableto Share Information & Give Tours.

Prior to arrival, we send Buyers Area Information &

Share Information of Homes for Sale

We give Tours of the City, Schools, Shopping, Recreation &

Neighborhoods! However we can assist, we will be there with Information to Share.

The Gold Standard


We are Attracting More AGENTSWe are Attracting More AGENTS

from Other Companies to Show YOUR HOME!

• We are Not Increasingour Commission you pay

• We are Not Reducingthe Marketing we Promise

The Commission we pay to Other Companies/Agents Doesn’t Cost You MORE COMMISSION

but serves as an Incentive tothese Agents to Sell Your Home

Because the Listing Company has the greatest expense as they pay for all of the marketing, it has been a common practice to retain 60% of the total commission on the listing side with 40% of the total commission paid by Our Company to the Selling Company when another real estate firm is involved.

On July 1, 2015, we changed this commission split. We are now paying the Selling Company 50% of the total commission. Raising the fee paid to the Selling Company from 40% to 50% of the total commission has been an incentive which creates greater opportunities for you as others have an incentive to show our Listed Homes. All Companies can choose the amount they wish to compensate the Selling Company.

We have Increased the Amount Paid to Other

Companies/Agents

Real Estate Agents are Self-Employed and earn commissions only when they are involved in the sale of a property.

The Gold Standard


We belong to MIBOR, Mid-Indiana Board of Realtors

Exposure & Marketing are critical to the success of selling your

home. Our coverage includes Central & South Central Indiana,

extending fromMadison County to the North & Jennings County to the South.

We are Attracting More Agents through our MLS Affiliation

Serving the needs of both Buyers & Sellers, Our MLS membership offers

the Best Exposure for our Sellers

The Gold Standard


We will Visit your Home,with Your Permission Only. Although Most Companies

No Longer Tour Their Listings,We believe Selling Your Home

begins with Knowing Your Home

With your Permission, *I will bring our Agents to

Your Home. Learning aboutIt’s Location and Features help

us to Sell your Home. I will share the Agent Feedback

with you after the Tour.

As we visit & become better acquainted with Your

Home, we then contact Buyers who “FIT”.

This is a real advantage in Selling your Home.

Our Goal is to Sell Your Home for theHighest Price, Best Terms & Best Offer.

We Have Special Services for Sellers

We work to learn as much as we can about your home.Equipped with this knowledge, we are better able to SELL Your Home

The Gold Standard


We will be“Viewing & Reviewing”

Your Home Every Week at ourTuesday Morning Sales Meeting

Every Week, we will reviewInterior & Exterior Pictures

of Your Home and discuss ourProgress in Finding Your Buyer.

I will give you feedback from these discussions and keep you

Informed on the Results from Your Showings.


The Gold Standard


Because our C21 Breeden Agents work Tirelessly to Accomplish Every Goal

Knowledge Training Support Experience Integrity Reputation Responsive

We are Committed to You & Your Goal & have a Support System to Deliver the Exposure,

Marketing, Technology & Services

We have Owners & Managers, not engaged in

Listing & Selling, who assist Agents & Clients.

We have a Support Staff who Assist the Agents & Help them Deliver the Service, Marketing

& Exposure to which WE ARE COMMITTED!

I have a Support Team behind me to Help Me Deliver Everything I Commit to do for You


The Gold Standard


Your Home can have a Home Warranty during the Listing Period


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We are Proud to Use the Centralized Showing System


The Gold Standard


YOU DECIDE: How & WhenYour Home can be Shown


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Exceeding your expectations is my goal and I will do my best to make sure this happens.

Century 21 feels it is very important too and wants to know through a survey that will be sent to you just how satisfied you were with the results achieved.

Your Opinion of my Performanceis very important to Me and Century 21


The Gold Standard


My Commitment to You:I will work to Exceed YOUR Expectations


The Gold Standard


9 IMPORTANT REASONS WHYMy Plan WILL Sell Your Home!

1. All Real Estate Companies ARE NOT the same.

2. Marketing CAUSES Exposure which makes a difference in net $$$’s.

3. I am going to share the Outstanding Marketing you receive for the Commission you pay.

4. I want you to know that we “Leave no Stone Unturned” for Our Entire C21 Team will be SEARCHING for “YOUR BUYER”.

5. I am a PROFESSIONAL Agent and Work Full-Time. While many Agents have Other Jobs and Work Part Time, you can count on me to always be available to you.

6. I will take charge of the Process of Selling Your Home andwill Respect your Wishes and Give you Help and Advice.

7. I will be sharing My Plan to Sell Your Home. Other Agents may give you a price that you might like. However, withouta Plan of Action, Systems, Tools and Staff to implement it, the Price might be meaningless.

8. My Goal is that YOU will Select ME and Recommend me too! I hope you will understand the value of allowing me and the C21 Breeden Team to sell your home.

9. After I have shared My Plan to Sell Your Home, we will discuss your home’s value as you decide upon the listing price.

The Gold Standard


I pledge to give you My BestI will monitor all the details and coordinate the marketing activities for the sale of Your Home.

I will utilize all of the services & benefits of CENTURY 21 Breeden and the CENTURY 21 System for Your Home and I will:

• Dedicate myself to making the process of selling your home as easy as possible for you.

• Hold your best interests in the highest regard.• Understand your needs.• Respect you and your time.• Use my experience, knowledge, tools and

training to serve you.• Act as a trusted advisor to help you make the

most informed decisions.

Together, we will create an unparalleled opportunity to distinguish your home in this

competitive marketplace and sell your home!

the gold standard our plan_7_mkt_strat_final_-_one_… · the gold standard. each office is...

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