the global-arena.com story

www.global-arena.com 1 February 23, 2011

www.global-arena.com February 23, 2011 2

This is our current international advertising campaign

www.global-arena.com

We connect Companies, Locations and Talent, to share information about the competitiveness, attractiveness and opportunities in the places people choose to build their business, career and live.


Key FDI business challenge – cost of opportunity

•  Shifting focus to high growth business areas and Emerging Markets

•  Creating new opportunities in emerging markets

•  Identification of future growth markets

•  Difficulty to connect with prospects globally (China)

•  Lack of Competitive Comparison

•  Positive perceptions are hard to build

•  Too many unproductive leads

•  Lack of online and private sector capabilities


Economic growth returns but VERY DIFFERENT!

Online is crucial innovation in FDI’s end-to-end future model

•  The only solution that increases opportunity AND reduces cost

•  The only Just-in-time and real-time targeting of high growth opportunities

•  The only sustainable way to create opportunities in emerging markets

•  The only access to complex markets (China)

•  The only effective global networking

•  The only way to engage private sector expertise

•  The only global approach to create positive brand perception


We normalize, standardize and combine indicators about the competitiveness and comparative advantages of business locations and map them all onto one Normal Distribution for easy interpretation.

To help companies compare locations and provide valuable insight.


Low – Medium - High

We turn transparency into your competitive advantage

Labour cost market

Labour Produc0vity

Infrastructure

Educa0on

Labour Availability

Labour Flexibility

Market A=rac0veness

Socio-‐Poli0cal

Cost of Living

Taxa0on 0% 20% 40% 60% 80% 100% 120%

UK De NL

GER SWE ESP POL AUS CHE BEL ITA FRA HUN CZE

Consolidated Score

Set the priority of your location factors for the ranking:

Low – Medium - High Low – Medium - High

10% 10%

10%

10%

10%

10%

10%

10%

10%

10%

Show results


We analyse what your Comparative Advantages are to help you realize your location’s full potential.

Example study report that shows how the results of a Comparative Advantages ranking study can be visualized.

As a Client you have full flexibility of the set of locations and location factors in the ranking.

Note) Example shows the Location Factors mapped to a normal distribution.


Global-Arena.com

February 23, 2011 11


We give companies full transparency about business locations competitiveness and environment

This is an example of the relative score for Switzerland compared with

countries in the region and location factor settings selected by the user.


Companies use this information to create their longlist of locations matching their exact needs


Your detailed location profile and Comparative Advantages ranking position you on the short-list

• Unique added value profile with interactive ranking

• Focused on your unique Comparative Advantages and business opportunities

• Customized on your inputs to create C-level location summary

• Integrates all relevant online content in your business environment to create the maximum Network effect

• Google search engine and social media optimized


The business model Global-Arena.com


The power of FREE


The web business model The power of working online!

Companies enjoy unlimited access at no charge and without prior registration. This drives committed deal flow!

Enhanced promotion and acquisition services •  Dealmaker •  Metropolitan

This defines: visibility, opportunity and lead volume!


Global-Arena.com Target Markets

companies

public sector

b2b

real estate

BrIC

North America

European Union

Japan

Dev. Economies

Africa10


First year growth (2010) # of Locations on Global-Arena.com (October 2010):

# of locations on Global-Arena.com by end-2011: 5,000+ # of Companies on Global-Arena.com: 1.000/day (forecast for November 2011)

0

100

200

300

400

500

600

700

800

900

Cluster

Real Estate

Location

IPA

City


The Bigger it gets – the more it make sense

• Supply and Demand on one dynamic open platform Increase market activity, dynamism and deal flow

• Highly interactive and engaging website Turn lead flow into deal flow

• Scientific algorithm to determine search rankings: GlobalArenaRank™

• User and Network effect oriented business model

• Committed lead flow to your profile(s)

•  Premium solutions – to leverage the full competitive potential

•  Free on–line registration and basic services


Call to action Global-Arena.com



Three reasons to join Global-Arena.com now

First, leverage the era of online FDI innovation •  Enjoy instant global visibility for your location •  Start to receive qualified leads from your target audience •  Maximize your deal flow at extremely low cost per transaction

Second, three levels of easy participation: •  Join for Free and start participating •  Dealmaker (enhanced business capabilities) •  Metropolitan (enhanced scale, lowest cost per location and lead)

Third, our commitment to you: •  Instant visibility on Global-Arena.com •  Qualified leads commitment every year •  Search engine optimization (SEO) for your marketing


Unique Marketplace Global Arena is the leading

innovator in online FDI business

1.  Free & Premium services

2.  ChinaConnect initiative

3.  OpportunityConnect initiative

Solutions for private & public sector:

•  Business Clusters and Parks

•  Commercial Real Estate

•  Local Enterprise Partnerships

•  Regional, Metropolitan and City development agencies

•  National Promotion agencies


The future of FDI deal-making is online

• Competition and transparency always lead to better economics

• The only FDI platform based on Internet Network effect working for the Private and Public sector

• Fast becoming the defacto FDI deal making platform for companies

• Enable global reach without a global organization

• Reduces FDI transaction cost

• The most effective global networking


GlobalArenaRank™: background

•  2003: University of Ghent develops a scientific algorithm solution for resource allocation, sponsored by Hewlett-Packard and PriceWaterhouseCoopers

•  2003-2008: Scientific Algorithm (now called GlobalArenaRank™) successfully deployed in HP and other blue chip companies.

•  2008: Global-Arena.com founded to create the first FDI Marketplace

•  October 2009: The new FDI Marketplace goes live

•  Today: Best ranked website in the FDI Industry

•  February 2011 new website traffic record


GlobalArenaRank™: reduces complexity

Example for the location factor “Social Political stability”:

Quality Assurance

and

Data Correla0on

Normalize and scale

indicator on 0% … 100% distribu0on

One (1) Social Poli0cal indicator

Raw public- and commercial data sources and survey data are the input for the creation of one Social Political location factor indicator.

Note. All our data sources are published on our site, independent, objective and transparent


GlobalArenaRank™: gives you valuable insight

Quality Assurance

and

Data Correla0on

Normalize and scale


Combine all loca0on factor

indicators

Adding any other loca0on factor for which data can be obtained

and integrate these using the same scien0fic method.

reliable loca0on factor

indicators

Dozens of possible Indicators categories



GlobalArenaRank™: and easy answers

You can create individual tailor made rankings at country, regional, metropolitan and city level to promote and discover business location opportunities.

Quality Assurance

and

Data Correla0on

Normalize and scale


Combine all loca0on factor

indicators

reliable loca0on factor

indicators

Your selection of geography and location factors

Consolidated ranking

Dozens of possible Indicators categories



Please join us


the global-arena.com story

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