the future of typo3
TRANSCRIPT
THE FUTUREOF TYPO3
Patrick [email protected]
@aurora_borealis / @t3batman
A look in the crystal ball
THE FUTURE OF TYPO3 CMS
PILLARS OF TYPO3 CMS
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THE FUTURE OF TYPO3 CMS
PILLARS OF TYPO3
▪TYPO3 Community ▪TYPO3 Association ▪TYPO3 Inc
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THE FUTURE OF TYPO3 CMS
TYPO3 INCOk, technically it‘s a GmbH, but hey....
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THE FUTURE OF TYPO3 CMS
TYPO3 INC
1. Purpose 2. Marketplace 3. Marketing 4. Project Support 5. Operational Support 6. Lead Management 7. Crowdfunding 8. Send your Junior!
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THE FUTURE OF TYPO3 CMS
PURPOSE
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THE FUTURE OF TYPO3 CMS
PURPOSE
▪Speed up development ▪Growth for TYPO3 ▪Provide support
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THE FUTURE OF TYPO3 CMS
MARKETPLACE
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THE FUTURE OF TYPO3 CMS
MARKETPLACE
▪Go-To place for clients ▪Presentation channel for agencies ▪Job Portal ▪Themes ▪Trainings ▪Extensions ▪Anything we haven’t thought about
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THE FUTURE OF TYPO3 CMS
MARKETING
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THE FUTURE OF TYPO3 CMS
MARKETING
▪Improve product presentation ▪Sales-Help ▪Structure available content ▪2nd Level Support (StackOverflow etc.) ▪Focus communication
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THE FUTURE OF TYPO3 CMS
PROJECT SUPPORT
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THE FUTURE OF TYPO3 CMS
PROJECT SUPPORT
▪Sales Representative ▪Engineers ▪Benefit for Clients and Agencies ▪Better Projects ▪Reliable Investment
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THE FUTURE OF TYPO3 CMS
OPERATIONAL SUPPORT
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THE FUTURE OF TYPO3 CMS
OPERATIONAL SUPPORT
▪SLAs ▪Audits ▪Reviews
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THE FUTURE OF TYPO3 CMS
LEAD MANAGEMENT
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THE FUTURE OF TYPO3 CMS
LEAD MANAGEMENT
▪TYPO3.org generates leads ▪80% loss rate ▪Partner Profiling ▪Lead Nurturing ▪Project Support ▪Retrospectives
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THE FUTURE OF TYPO3 CMS
CROWDFUNDING
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THE FUTURE OF TYPO3 CMS
CROWDFUNDING
▪Core Features ▪Your Extensions ▪Your Book ▪Your Event ▪Your what have you…
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THE FUTURE OF TYPO3 CMS
SEND YOUR JUNIOR
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THE FUTURE OF TYPO3 CMS
SEND YOUR JUNIOR
▪Learn structure, discipline ▪Different areas ▪ TYPO3 Core ▪ Internal, agile projects in SCRUM ▪ Support
▪3-12 months (yes, months) ▪Free
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THE FUTURE OF TYPO3 CMS
ROADMAP
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THE FUTURE OF TYPO3 CMS
GENERAL TOPICS
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THE FUTURE OF TYPO3 CMS
GENERAL TOPICS
1. Marketing Automation 2. Personalization 3. Accessibility 4. SEO 5. Content Channels
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THE FUTURE OF TYPO3 CMS
MARKETING AUTOMATION
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THE FUTURE OF TYPO3 CMS
MARKETING AUTOMATION
▪HubSpot ▪Oracle Eloqua ▪Central Reporting ▪Channel Monitoring
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THE FUTURE OF TYPO3 CMS
PERSONALIZATION
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THE FUTURE OF TYPO3 CMS
PERSONALIZATION
▪Personalized Content ▪A/B Tests ▪Central Reporting
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THE FUTURE OF TYPO3 CMS
ACCESSIBILITY
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THE FUTURE OF TYPO3 CMS
ACCESSIBILITY
▪We‘re done ▪Editor‘s are not ▪Education ▪Help ▪Inline as you type
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THE FUTURE OF TYPO3 CMS
SEO
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THE FUTURE OF TYPO3 CMS
SEO
▪Improve settings ▪Educate Editors ▪Supply help ▪Supply reports
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THE FUTURE OF TYPO3 CMS
CONTENT CHANNELS
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THE FUTURE OF TYPO3 CMS
CONTENT CHANNELS
▪Level on top of languages ▪Visual augmentation ▪Fallback Chains ▪Dedicated content
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THE FUTURE OF TYPO3 CMS
TECHNOLOGY SOLUTIONS
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THE FUTURE OF TYPO3 CMS
TECHNOLOGY SOLUTIONS
1. Editors 2. Developers 3. DevOps
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THE FUTURE OF TYPO3 CMS
EDITORS
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THE FUTURE OF TYPO3 CMS
EDITORS
▪New Richtext Component ▪Support Content editing ▪Wizards ▪Unified Lingo ▪Guided Tours
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THE FUTURE OF TYPO3 CMS
DEVELOPERS
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THE FUTURE OF TYPO3 CMS
DEVELOPERS
▪Reduce Time-To-Market ▪Ease technical complexity ▪Code Migrations ▪Backend configuration Wizards
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THE FUTURE OF TYPO3 CMS
DEVOPS
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THE FUTURE OF TYPO3 CMS
DEVOPS
▪Composer, Composer, Composer ▪Upgrades on Command Line ▪Installation on Command Line ▪Simplify Deployments
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THE FUTURE OF TYPO3 CMS
QUESTIONS?
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THE FUTURE OF TYPO3 CMS
START YOUR ENGINES
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