build digital relationships with typo3 neos – typo3 congres in amsterdam
DESCRIPTION
Slides from my talk at the Dutch TYPO3 conference in 2014. http://www.typo3congres.nl/index.php?id=123TRANSCRIPT
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BUILD DIGITAL RELATIONSHIPS WITH TYPO3 NEOS
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WHO’S DAT MONKEY LOVER?!
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UX LEAD OF NEOS
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CREATIVE LEAD & PARTNER AT MOC
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6 X 250 = GIMME A MINUTE!
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REST?
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JSON?
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NEOSUX & DESIGN & RESEARCH
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WHAT DOES IT TAKE TO BUILD A DIGITAL RELATIONSHIP?
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WHAT DOES IT TAKE TO BUILD A DIGITAL RELATIONSHIP? = RELEVANCE
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WE ALL SUCK AT RELEVANCE
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GET CLOSER TO STAYRELEVANT
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“EVERY TIME WE FAIL TO UNDERSTAND OUR USERS, WE PUSH THEM IN THE DIRECTION OF OUR COMPETITORS”
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STATUS OF DIGITAL RELEVANCE
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BECOMING RELEVANT
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3 STEPS TO RELEVANCE
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1 PLAN THE RELATION-SHIP
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2 EMBRACE CXM
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3 MAKE NEOS FIT IN
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3 STEPS
1. PLAN THE RELATIONSHIP
3. EMBRACE CXM
5. MAKE NEOS FIT IN
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1 PLAN THE RELATION SHIP
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2 EMBRACE CXM
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Customer Experience Management is
how customers perceive the totality of their interactions with a company or brand
digitalclaritygroup.com
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“YOU CANNOT OPERATIONALIZE OMNI-PRESENT, GOOD CUSTOMER EXPERIENCES THROUGH SILOS”
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WCM IS A (SMALL) PART OF CXM
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https://www.youtube.com/watch?v=fgdz1UCamTY
http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere
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Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY
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PERSONAL IS RELEVANT
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WHAT IS PERSONALIZATION?
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“PERSONALIZATION INVOLVES USING TECHNOLOGY TO ACCOMMODATE THE DIFFERENCES BETWEEN INDIVIDUALS”
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MANUALLY CONSTRUCTED » SEGMENTS
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MACHINE-AUTOMATED
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3 MAKE NEOS FIT IN
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ANY KIND OF CONTENT
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STRUCTURE
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DIMENSIONS
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PREVIEW
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CONTENT FROM MANY SOURCES
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ANY KIND OF CONTENT
CONTENT DIMENSIONS
STRUCTURED CONTENT
PREVIEW
MANY SOURCES
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2.0
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CENTRAL CONTENT HUB + SOLID BRIDGES BETWEEN STRATEGY AND EXECUTION + BETTER CONTENT ORCHESTRATION + PERSONALIZATION = RELEVANCE
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NOT WEB-CENTRIC
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NOT PAGE-CENTRIC
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INSIGHTS TO THE AUTHOR
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STRATEGY BRIEFS FOR ORCHE-STRATORS
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COMBI-NATORY LOGIC
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PERSON-ALIZATION
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RASMUSSKJOLDAN.COM
@RASMUSSKJOLDAN
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