the future of sustainable products and services - conference day 2
DESCRIPTION
Presentation shown at the international conference "The Future of Sustainable Products and Services" in Essen, Germany. 28-29 September 2009. Slides created by CSCP in Wuppertal, Germany.TRANSCRIPT
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WELCOME TODAY 2
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What happened until nowA day‘s short summary
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Welcome
Sustainable Products Exhibition
The Monday Talk on Sustainable Products and Services
Objectives of the Conference
Panel – A Vision for Sustainable Products and Services
Live Performance
Brain Labs1. Policy and Market Development for Sustainable Products and Services in
Developing Countries2. Policy and Partnerships for Sustainable Products and Services in Europe
3. Products and Services for Sustainable Lifestyles4. Design for Sustainable Products and Services
5. Resource Efficient Technologies for Sustainable Products and Services
Senses of Sustainability
Evening Reception
Day 1 | 28th September 2009
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Day 2 | 29th September 2009Panel – Shaping the Vision
Sustainable Products Exhibition
Interactive Presentation – Brain Lab Results andProject Incubator Kick Off
Project Incubators1. Web 2.0 Branding for Sustainable Products and Services
2. Communication for Sustainable Products and Services
3. Competing for Sustainable Lifestyles
4. Striving for Resource and Climate Culture
5. Transferring Resource Efficient Technology
Interactive Presentations – Project Incubator Results
Panel – The Way Ahead
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PanelShaping the Vision
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Mr. Christian-Andre Weinberger Henkel
Ms. Daniela Büchel REWE Group
Mr. Oriol Pascual Enviu – Business Developers
Mr. Wolf Lüdge Hess Natur Textilien
Panel Shaping the Vision
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Mr. Christian-Andre WeinbergerHenkel
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Ms. Daniela BüchelREWE Group
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Mr. Wolf LüdgeHess Natur Textilien
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Mr. Oriol PascualEnviu – Business Developers
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Mr. Christian-Andre Weinberger Henkel
Ms. Daniela Büchel REWE Group
Mr. Oriol Pascual Enviu – Business Developers
Mr. Wolf Lüdge Hess Natur Textilien
Panel Shaping the Vision
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- Sustainable Coffee/Tea Break -
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Yesterday ....
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Today ....
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Project IncubatorsIntroduction
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Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services
Communication for Sustainable Products and Services
Competing for Sustainable Lifestyles
Striving for Resource and Climate Culture
Transfering Resource Efficient Technology
Yellow LabCSCP
White LabGTZ & ecosign
PlenaryCSCP
Green LabWuppertal Institute
Blue LabEFA
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Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services
Communication for Sustainable Products and Services
Competing for Sustainable Lifestyles
Striving for Resource and Climate Culture
Transfering Resource Efficient Technology
Yellow LabCSCP
White LabGTZ & ecosign
PlenaryCSCP
Green LabWuppertal Institute
Blue LabEFA
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Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services
Communication for Sustainable Products and Services
Competing for Sustainable Lifestyles
Striving for Resource and Climate Culture
Transfering Resource Efficient Technology
Yellow LabCSCP
White LabGTZ & ecosign
PlenaryCSCP
Green LabWuppertal Institute
Blue LabEFA
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Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services
Communication for Sustainable Products and Services
Competing for Sustainable Lifestyles
Striving for Resource and Climate Culture
Transfering Resource Efficient Technology
Yellow LabCSCP
White LabGTZ & ecosign
PlenaryCSCP
Green LabWuppertal Institute
Blue LabEFA
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Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services
Communication for Sustainable Products and Services
Competing for Sustainable Lifestyles
Striving for Resource and Climate Culture
Transfering Resource Efficient Technology
Yellow LabCSCP
White LabGTZ & ecosign
PlenaryCSCP
Green LabWuppertal Institute
Blue LabEFA
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Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services
Communication for Sustainable Products and Services
Competing for Sustainable Lifestyles
Striving for Resource and Climate Culture
Transfering Resource Efficient Technology
Yellow LabCSCP
White LabGTZ & ecosign
PlenaryCSCP
Green LabWuppertal Institute
Blue LabEFA
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Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services
Communication for Sustainable Products and Services
Competing for Sustainable Lifestyles
Striving for Resource and Climate Culture
Transfering Resource Efficient Technology
Yellow LabCSCP
White LabGTZ & ecosign
PlenaryCSCP
Green LabWuppertal Institute
Blue LabEFA
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- Lunch Break -
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Project Incubatorsin session
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- Sustainable Coffee/Tea Break -
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The Project Incubator QuizWho wants to be a
Sustillionaire?
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ABC
What are climate and resource cultures?
Cultures consisting of climate and resource relevant and milieu specific knowledge, values, consumer patterns and lifestyles.
Cultures from exotic climates found in Tuvalu and the Maldives.
Living bacterial cultures in yoghurts with a high carbon footprint.
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What are climate and resource cultures?
ABC
Cultures consisting of climate and resource relevant and milieu specific knowledge, values, consumer patterns and lifestyles.
Cultures from exotic climates found in Tuvalu and the Maldives.
Living bacterial cultures in yoghurts with a high carbon footprint.
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A
How can socio cultural factors be integrated in climate friendly and resource efficient innovations for households?
By wearing traditional cultural dress (e.g. Lederhosen) when using these innovations.
B Through testing of products and services in LivingLabs, Innovation-Workshops / Co-Creation Sessions, Pro-Innovation-Processes, Co-Designs.
C By hiring a personal culture trainer.
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A
How can socio cultural factors be integrated in climate friendly and resource efficient innovations for households?
By wearing traditional cultural dress (e.g. Lederhosen) when using these innovations.
B Through testing of products and services in LivingLabs, Innovation-Workshops / Co-Creation Sessions, Pro-Innovation-Processes, Co-Designs.
C By hiring a personal culture trainer.
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A
How might web 2.0 technologies help, rather than hinder, the problem of information overload?
By collaborating, using common standards, using common platforms/infrastructure
B They won’t – it will only become messier
C By forcing everyone to communicate the same thing
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A
How might web 2.0 technologies help, rather than hinder, the problem of information overload?
By collaborating, using common standards, using common platforms/infrastructure
B They won’t – it will only become messier
C By forcing everyone to communicate the same thing
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A
What criteria will Dot Eco require people to meet in order to buy a .eco domain name?
An audited global environmental report of 50 pages
B There are no criteria, this is greenwashing
C Disclose their environmental and social footprint
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A
What criteria will Dot Eco require people to meet in order to buy a .eco domain name?
An audited global environmental report of 50 pages
B There are no criteria, this is greenwashing
C Disclose their environmental and social footprint
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A
What is the role of resource efficiency technology transfer on the international market?
Creating knowledge transfer from industrialised to developing countries
B To increase resource efficiency of products and services on a global scale
C Support for SMEs to develop foreign markets
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A
What is the role of resource efficiency technology transfer on the international market?
Creating knowledge transfer from industrialised to developing countries
B To increase resource efficiency of products and services on a global scale
C Support for SMEs to develop foreign markets
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A
What are key drivers for using more resource efficient technologies worldwide?
Ask the technology companies
B Save the environment and reduce the use of raw materials
C Further economic growth in the industrial countries
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A
How to start up a sustainable lifestyles awardsfor private consumer?
Do a reality-TV show on it
B Team up with weight watchers
C Define the target group and targets
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A
How to start up a sustainable lifestyles awardsfor private consumer?
Do a reality-TV show on it
B Team up with weight watchers
C Define the target group and targets
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A
What is a good way to promote an international sustainable lifestyle award?
Write a doctoral thesis on it
B Promote it online on different web communities
C Better just to be silent about it
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A
What is a good way to promote an international sustainable lifestyle award?
Write a doctoral thesis on it
B Promote it online on different web communities
C Better just to be silent about it
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A
What is a promising way to communicate sustainable products and services?
Dialogue with emotions, offer solutions, and give life orientation
B Add some frequent flyer bonus miles for customers who buy sustainable products
C Enact a law that constrains customers to buy only sustainable products and services, and enforce the law with the threat of imprisonment
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A
What is a promising way to communicate sustainable products and services?
Dialogue with emotions, offersolutions and give life orientation
B Add some frequent flyer bonus miles for customers who buy sustainable products
C Enact a law that constrains customers to buy only sustainable products and services, and enforce the law with the threat of imprisonment
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A
How can labeling systems promote the acceptance of sustainable products and services?
Labels for sustainable products must become much more colourful and brighter, so that they draw attention!
B If they add meaningful, trustworthy and useful information and appeal to people’s motivations
C There should be many many more labels so that it becomes impossible to ignore them.
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A
How can labeling systems promote the acceptance of sustainable products and services?
Labels for sustainable products must become much more colourful and brighter, so that they draw attention!
B If they add meaningful, trustworthy and useful information and appeal to people’s motivations
C There should be many many more labels so that it becomes impossible to ignore them.
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PanelThe Way Ahead
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How to mainstream sustainable products & services?
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Mr. Christian Loewe Federal Environment Agency (UBA)
Mr. Martin Charter The Centre for Sustainable Design
Ms. Ruth Golding Consumers International
Panel The Way Ahead
Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific
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Mr. Christian LoeweFederal Environment Agency (UBA)
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Mr. Martin CharterThe Centre for Sustainable Design
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Mr. Octavio B. PeraltaAssociation of Development Financing Institutions in Asia and the Pacific
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Ms. Ruth GoldingConsumers International
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Mr. Christian Loewe Federal Environment Agency (UBA)
Mr. Martin Charter The Centre for Sustainable Design
Ms. Ruth Golding Consumers International
Panel The Way Ahead
Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific
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Let‘s keep the network active...
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Join our social NING Platform
http://csoplatform.ning.com/
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Thank You to...Supporters
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Thank You to...the Organising Team
Mr. Thomas Petruschke CSCPMs. Nora Brüggemann CSCP
Ms. Simone Fuhs ecosign
Mr. Bernd Draser ecosign
Mr. Henning Sittel EFA
Mr. Detlev Ullrich GTZMr. Enrico Rubertus GTZMs. Christa Liedtke Wuppertal Institute
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Thank You to...
the Conference Team
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Thank You to...
You, the active participants!
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„The journey of a thousand miles begins with one step. “
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HAVE A SAFE JOURNEY HOME