"The future of Social Media; how conversation and behaviour is changing”

Jamie Coomber

Social media isn’t

Blogging

Social networks

Widgets

RSS

Forums

Microblogging

Podcasts

File sharing

Social and media are just two words thrown together to describe some of the new platforms that started to

emerge a few years ago

Now that these platforms are being taken offline the word ‘media’ should be dropped to just leave....

...Social

It’s anywhere people are having conversations

Not controlledNot organised

Sometimes scaryUsually honest

“Don’t talk to us as if you’ve forgotten how to speak. Don’t make us feel small. Remind us to be larger. Get a little of that human touch.”

The Cluetrain ManifestoRick Levine, Christopher Locke, Doc Searls & David Weinberger1999

People are creating and selecting their own content

So how has people’s behaviour changed?

So what’s the difference?

I’ve always been sociable...

...but now it’s scalable

So I’ve also become more open minded but... have often found it hard to juggle these

conversations

Linda StoneContinuous Partial Attention http://www.lindastone.net/

So what about the younger generation who are already used to an increased level of noise?

For a 10 year old, most web brands are already established

For a 15 year old, social networks are just another form of communication

For an 18 year old, it’s common to have published work

They’re used to having access to instant and free information

“I don't buy Heat (magazine) anymore because to me it's now old - I mean, it only comes out once a week... Topshop's Style Blog tells you what's dropping in 30 seconds!”

Zoe 16 from London

http://rubypseudochatchat.blogspot.com/2007/07/ruby-has-another-word-well-ive-been.html

They use technologies to express their individuality and share with their friends

http://www.myspace.com/thegetoutclause

Chris Avenir, 18 Ryerson University147 violations of Academic Code

This is all they’ve known

So what’s happening to the even younger generation?

Lim Ding Wen, 9 Singapore

http://www.flickr.com/photos/aaronescobar/2170448724/

We have no idea what their world will look like when they grow up, but we do know it will

continue to evolve and technology will touch every aspect of life

We need to learn from them.

@jamiecwww.freshenmeup.com