"The future of Social Media; how conversation and behaviour is changing”
Jamie Coomber
Social media isn’t
Blogging
Social networks
Widgets
RSS
Forums
Microblogging
Podcasts
File sharing
Social and media are just two words thrown together to describe some of the new platforms that started to
emerge a few years ago
Now that these platforms are being taken offline the word ‘media’ should be dropped to just leave....
...Social
It’s anywhere people are having conversations
Not controlledNot organised
Sometimes scaryUsually honest
“Don’t talk to us as if you’ve forgotten how to speak. Don’t make us feel small. Remind us to be larger. Get a little of that human touch.”
The Cluetrain ManifestoRick Levine, Christopher Locke, Doc Searls & David Weinberger1999
People are creating and selecting their own content
So how has people’s behaviour changed?
So what’s the difference?
I’ve always been sociable...
...but now it’s scalable
So I’ve also become more open minded but... have often found it hard to juggle these
conversations
Linda StoneContinuous Partial Attention http://www.lindastone.net/
So what about the younger generation who are already used to an increased level of noise?
For a 10 year old, most web brands are already established
For a 15 year old, social networks are just another form of communication
For an 18 year old, it’s common to have published work
They’re used to having access to instant and free information
“I don't buy Heat (magazine) anymore because to me it's now old - I mean, it only comes out once a week... Topshop's Style Blog tells you what's dropping in 30 seconds!”
Zoe 16 from London
http://rubypseudochatchat.blogspot.com/2007/07/ruby-has-another-word-well-ive-been.html
They use technologies to express their individuality and share with their friends
http://www.myspace.com/thegetoutclause
Chris Avenir, 18 Ryerson University147 violations of Academic Code
This is all they’ve known
So what’s happening to the even younger generation?
Lim Ding Wen, 9 Singapore
http://www.flickr.com/photos/aaronescobar/2170448724/
We have no idea what their world will look like when they grow up, but we do know it will
continue to evolve and technology will touch every aspect of life
We need to learn from them.
@jamiecwww.freshenmeup.com