the future of parcel tracking
TRANSCRIPT
The future ofparcel tracking
Live tracking has become standard in parcel delivery. And it's changing the way people feel about shopping online.
In the past, only the merchant could see the parcel's journey. Customers would order an item not knowing
when it would arrive—leading to 'waiting anxiety'.
Today, retailers can reassure customers with tracking updates. People can track their parcels from the moment
of dispatch to the point of delivery.*
*Depending on the type of parcel.
We have more delivery choices than ever before.
Speed
Place
Time
Tracking
So what does thismean for retailers?
Tracking updates let you continue the conversation. Once the purchase is made, the customer's
attention is fixed on their item.
Your order is on its way
Your product's email tracking updates are integral to your brand experience. Businesses also have the
option of showcasing more products in these emails.
Track your delivery
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Your shipment from has been delivered
But people don't just want to know where their parcel is going, they want more control over their parcel. They want
to decide where, when and how they receive it.
Depending on the parcel used, people now have access to more tracking options than ever before.
In processing facility In transit With driver Delivered
They can get updates via apps, SMS, email, Apple Watch and more.
Your order is on its way
Delivered
So what does the futureof parcel delivery hold?
Today people track their parcels.In the future, parcels will find people.
One day, if people's plans change they will want the choice to redirect their parcel to wherever
they are, such as a beach or street corner.
OPEN
Brands are already working together to surprise customers with novel delivery experiences.
And no matter the mode of delivery, people always want a convenient and pleasant experience.
Parcel tracking allows people to interact with their purchase several times after the point of sale.
It also builds anticipation and provides convenience.
Find out more about parcel tracking options today.
Call 13 2345
A business of Australia Post