The Future of Media:Four Trends that are Actionable TodayLANCE NEUHAUSER, CEO, 4C

How did we get here?

400M X mobile data traffic

growth in 15 years

Source: Cisco, 2016

Advances in bandwidth

3 TRILLION+# of HD movies that can be

viewed online in the global cloudSource: Cisco, 2015

Increased storage capacity

2Xincrease in laptop

battery life over three years

Source: Digital Trends, 2015

Extended battery power

$35M price of computer in 1975 with processing power of

today’s mobile phoneSource: Sequoia Capital, 2016

Exponential

processing speed

Where are we now?

53% of media is time-

shiftedSource: Hub Entertainment Research, 2015

No channel conflict, just channel choice

Must-see TV must be seen live

189Mviewers expected to watch Super Bowl 50Source: National Retail Federation, 2016

Attention is divided87%

of consumers use other devices while watching TV

Source: Accenture, 2015

Blurred lines between content and advertising

350% increase in native advertising

revenue over five yearsSource: Business Insider, 2015

Planning and activation in silosBuying and measuring in old currenciesUncoordinated messagingManual execution

So why is advertising still the same?

The future is here.

It’s moments.

It’s social.

It’s personal.

And it’s only getting headier.

It’ll be virtual.

It’ll be augmented.

It’ll be connected.

Four things you can do today.

Redefine your funnel.#1

Think about shared media experiences.

#2

Combine analytics and activation.#3

Embrace technology automation and addressability.

#4

How can 4C help?

Data science and media technology

Global scalefor brands4C is the only company in the world to harmonize data across:• Social Media• TV Ad/Program

Occurrence• Set-top Box• Closed Captioning

1.5 BillionSOCIAL MEDIA USERS

1 MillionTV ADS

250,000INTEREST CATEGORIES

50,000BRANDS

2,100+CHANNELS IN 76 COUNTRIES

41LANGUAGES

4C STAFF LOCATIONSTV MONITORING LOCATIONS

Cross-screen advertising and content analytics

Social and TV advertising activation

TV Synced Ads across search, social, display, video, mobile