five trends that drives change today albert bengtson
DESCRIPTION
Albert talks about mobility and consumer trends.TRANSCRIPT
Albert BengtsonAlbert Bengtson
5 trends that defines Logica’s consumer innovation initiative
When the trends meet and the synergy between them becomes greater than the effort to drive the trends a new inevitable paradigm shift will occur.Today we call that:
The Augmented Commerce Experience
1. Consumer Unplugged
Where is the closest stone-baked pizza
place?
We’re looking for a non-gluten and
vegetarian restaurant
Should I buy a MacBook pro or a MacBook Air?
Consumer BehaviourPreferences
ReferencesKnowledge
Position Time Place
Availability
2. Innovation of Ads…
Merchantainment
3. Social media gives: Personified Preference Information
Relation and Judgement
Ralph Lauren Big Pony Collection:
Your girlfriends friends:“I love the perfume!! I’m getting one for my boyfriend as well! ”
Other opinions…
4. Freemium & Unique Bundle
If Google had trains…
5. Augmented Reality
Augmented Reality Dating
Armani suit17999 SEK Buy now
Tiger shoes4999 SEKBuy now
Eric Svensson36 yearsFrom NackaSingleAdd to friends
Has 34 ex girlfriendsCheck up
Yearly income: 1,4 million SEK
Annoying mother comes to visit every Sunday
HealthyCheck up blood count
Augmented Commerce
Consumer UnpluggedMerchantainmentPersonified Preference InformationFreemium & Unique BundleAugmented Reality
The Augmented commerce experience
No. 13© Logica 2010. All rights reserved
Albert BengtsonAlbert Bengtson
Web:Web: www.logica.com/ecmwww.logica.com/ecm
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© Logica 2010. All rights reserved No. 14
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