The Future Of Marketing Is Personal!

Simon Lye - Silverpop

Wim Van Horen - EPiServer

Meet your new CMO.

© 2014 EPiServer

…the world is connected…

…and brands must provide

a connected experience.

The Choice for Digital Leaders

© 2014 EPiServer

EPiServer Facts

Over 5,400 customers

running 25,000+ sites

Delivered through 700 partners

globally – 35 in the Benelux

With over 25,000 member

open source-like developer community

Creating great customer experiences

Knowledge

Products &

ServicesDelivery

PARTNER

Benelux Customers

A new breed of web content

management software

Content ManagementExperience editingIntelligent contentMobile in the core

Mobile WebMobile firstAdaptive contentResponsive design

Digital MarketingPersonalization managerSelf-optimizing landing pagesE-mail & marketing automation

Analytics & InsightsOn-page analyticsCross-channel insightsEngagement analysis

Social Media CommunicationSocial media dashboardFacebook, LinkedIn, TwitterPersonalized outreach

Search & BehavioralSmart search experienceGuided navigationData for content optimization

E-commerce marketingQuick launch campaignPersonalizationCampaign optimization

Mobile firstMulti-screen readyMobile first commerceResponsive design

MerchandisingFast promotionsProduct information managementBehavioral merchandising

Global e-commerceMulti-market, multi-brandInternationalizationOmni-channel fulfillment

B2B commerceEasy online sellingImprove sales efficiencyCustomer loyalty

Agile deploymentSpeed time to innovationScale on demandHigh availability

E-commerce software for a

connected world

• Marketing automation, email, mobile and social

• The stats:– 15+ years of market innovation

– An IBM Company

– 550 employees worldwide

– Global presence

– 2,000+ clients and 5,000+ brands across a variety of industries

– EPiServer Partner and customer

SILVERPOP: WHO WE ARE

Retail

Travel & Tourism

Finance

IT & Services

Agencies

Media & Publishing

5,200+ Brands & 25,000 Marketers

use Silverpop

Can you respond?

Obstacles

SiloedData

Fragmented

picture of

customers

Lack of Control

Lack of

control over

data

RelevantContent

Inability to

provide

relevant

content at the

individual level

MessageCustomer

Get customer’s

attention

Inability to Execute in Real Time

Inability to

execute in

real time

Lack of Insight

How individual

customers like

to interact with

your brand

The Silverpop Marketing Platform

UNIVERSAL BEHAVIOR

Capture Every Action

Captures and

manages behavior

across every digital

and offline channel

to build unparalleled

insight into each

individual

SINGLE IDENTITY

Connect The Dots

Connects every

customer touch

point into a single

view

MULTI-CHANNEL

Communicate Across Platforms

Sends personalized

messages

everywhere each

customer prefers to

connect

BEHAVIORAL INSIGHTS

Understand Path To Revenue

Discovers customer

preferences by

analyzing data from all

devices and channels

MARKETING DATABASE

Manage Behaviors At Scale

Manages everything

about each customer,

easily and at scale

INTERACTION ENGINE

Automate Communications

Gets personal with

each customer, one at

a time and in real-time

Leverage the power of two proven

solutions that are better together.

+

Metabolics

Silverpop + EPiServer working together

LIFETIME

CUSTOMER

?

Personas

Caregiver of Infant PKU (0-1)

HCP

Teen (13-17) PKU

Non-PKU Other/Unknown

Caregiver of Child (5-12) PKUCaregiver of Young Child

(1-4) PKU

?

DEFAULT

INFANT

AGE 1-4

AGE 5-12

AGE 13-17

EMAIL

Silverpop + EPiServer working together

Confirmation

email

Sample

requested

Survey emailAdditional

steps needed

Sample approved

?

yes no

Sample request

SPOP features used

Relational Tables

Personalization

Lead Routes

Webforms (iframe)

Sample Request Program

Sample

requested

Sample Request Program

Confirmation

email

Sample

requested

Sample Request Program

Confirmation

email

Sample

requested

Survey email

Sample approved

?

yes

Personalized

based on

sample type

requested

Each “button”

takes

customer to a

different

survey

Sample Request Program

Confirmation

email

Sample

requested

Survey email

Additional

steps

needed

Sample approved

?

yes no

Behind the

scenes

NUTRICIA TESTIMONIAL

Customer Video

Results to date

49% increase in time on site

61% increase in page views

76% decrease in bounce rate

The Choice for Leaders in Digital

Want us to help you?Come and Meet us at Booth C.08