Gerd Leonhard, Media FuturistCEO, The Futures Agency

www.mediafuturist.com www.twitter.com/gleonhard

The Future of Film and Cinema

www.mediafuturist.comwww.twitter.com/gleonhard

My job;)

Interface (R)Evolution

“Best Screen Available”

Behavior (R)Evolution

Mobile Devices

Computer

Mobile Devices

Personal. Always-on. Social Sharing. Location-aware. Payment options built-in

The Mobile ‘Phone’ is quickly becoming a Universal Remote Control

Making Movies with the iPhone 4: “Apple of my Eye”

http://gerd.fm/cHOw86

The Internet is not a Rose Garden- but it does fundamentally level the

playing field in Media.

On Cable and ‘good old TV’, the Studios and Networks ruled

In a Broadband World, the Users - and their Amplifiers - rule *

...and the big Studios will, too;)

Reality check: we need, and we will have both ‘The Networks’ and

‘The Networked’

Mobile, social, cheap & fast Broadband

Access

Whatever I can get

Exactly what, when, how, where I want

Going Direct is becoming a real Option

But it’s still very early...!

Content ‘Piracy’ = Market Failure

Source: Ars Electronica 2008

Source: CE.org

Online viewers are vastly different

Niches are gaining

Getting Paid ... 2.0

Flattr.com

Access will replace ‘buying a copy’

It’s no longer the copy that’s valuable now.

It’s:Time / Timing

AttentionRelevance

Curation / Quality / MeritSocial Context

FormatPackaging

‘Special’ FactorOpportunity

Perceived Value

In this age of Ubiquity it’s all about Attention

Digital Media: a fight for attention - not for distribution!

Attention

... comes from conversation (not Monolog)... is personal

... is spread by ‘tribes’... is generated when you give and share

something... is based on Trust

... can be converted to income at the right time, and in the right way (the toll-booth challenge)

www.kk.org

Consequences of

@gleonhard

Film-Makers and Producers on Twitter

Fish where the Fish are

@gleonhard

Social Networks are the new Distributors

Add a social layer to your Film.

@gleonhard

Yes, people pay for Online Content!

Chris Anderson summarizes...

@gleonhard

versus

*Mike Masnick / Techdirt

First Then

@gleonhard

Let the Fans / Followers / Users do the work

Embrace De-Centralization

@gleonhard

Links are the Currency

@gleonhard

Most ‘Content’ will be just a Click

@gleonhard

All ‘Content’ is moving into the Cloud

@gleonhard

So can you create events and experiences with and around your film?

Film 2.0: re-defining what’s important

Connectivity

Community

ContentContext

Ironsky Film Social Media Example

*hat tip to Brian Newman / Springboard Media

Good Reads on this

email me at gerd@mediafuturist.com

Twitter: gleonhardFacebook: gleonhardLinkedIn: gleonhard

Thanks for your attention!

A new social, interconnected, mobile OS