the future of dm

The future of DM today!

Vincent Everts

woensdag 20 mei 2009

Who isVincent Everts?


InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


Videoblogger

Talk to Me!


• §


find, collect, publish

www.yubby.comwoensdag 20 mei 2009

• kassa


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-40




























































Web1.0


7


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 26 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6%4%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph


• $20 miljard sales

• 3 Billion searches/day

• Only money from Adwords


12

IMPACT ON BUSINESS


E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org


ProductinformatieSocial toolswoensdag 20 mei 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


beta


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008


Weblogs

Everyone blogs!woensdag 20 mei 2009

Try for free


Also professional


7 guidelines

1. Know what you are doing

2. Avoid marketing talk

3. Keep it fresh

4. Reinforce company’s core values

5. Encourage employees to use it

6. Create blogging policies

7. Have fine printwoensdag 20 mei 2009

RSSwoensdag 20 mei 2009

RSS Readers


Email is broken


Communication 2.0


Why callvia computer?


It’spersonal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationRevisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software


Social Networking


88

Internet goes mobile


Mobile internet is where internet was 5 years ago


Video Everywhere


1,2 Mio

1,5 Mio

BOOM"Platte" TV


HDTV & PVR’s in US

# PVR’s % PVR’s

2008 28,6M 25%

2014 52,3M 44%

source: MAGNA

25% has HDTV & PVRwoensdag 20 mei 2009

http://magnainsights.com/

http://magnainsights.com/

Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates


http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

Next: Internet TV’s


35

15-02-07 ROOS - Regionale TV in 2010 35


http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of uniq

ue

visi

tors

april 2005first video

july 2006

Daily more then

100 million

watched videos

and 65.000 added

march 2007

Viacom sues YouTube

for $1 miljardoctober 2006

Google buys

YouTube for

$1,65 billion

now:

13 hour of video

added every

minute

Growth of YouTube


Internetvideois not just YouTube!


Tudou.com bigger YouTube


13,072,164,000

videos available

75.5% of internet audience

viewed online video

312 minutes

of video watched on average

3.5 minutes

average duration of the video

watched

How big is video?

source: ComScore Feb 2009woensdag 20 mei 2009

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers


2008 stats

1,6M unique visitors44% increase from 2007

130M streams started70% increase from 2007

source: Uitzendinggemist.nl / NPO


Watch it anywhere

Samenvatting

Hele uitzending

Widgets

ClipsUpdates


With these HD devices anyone can do it!


Easy & everywhere

• Create videos with ease

• Let customers create videos about you


Web 2.0 Trend:Co-Creation


49


Find, Collect, Publish

Find35+ sources (more on the way)


Friends & profiles


+35 video sources

& more to follow!


Find, Collect, Publish

Collect

Drag & dropEdit meta dataSee previews


Player page


Manage video


Publish it with widgets


Elections 2.0

Obama Girl


Elections 2.0


The phenomenon


80


“What are you doing in 140 characters”


Customer service


Twittering during TV

High peaks = broadcast

Low peaks =rerun


Track viewers interest


When & howdo I use Twitter?

source: Twitstats.com of @vincentewoensdag 20 mei 2009

It’s now mainstream!


tweetdeck


Marketing

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

Vincent Everts


mailto:[email protected]

http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com




the future of dm

Technology

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broken woensdag

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