the future of digital publishing analytics in 5 minutes presentation by parse.ly at dps, 9/18/14
DESCRIPTION
Sachin Kamdar from Parse.ly's presentation from Digiday Publishing Summit on September 18, 2014.TRANSCRIPT
The FUTURE of Digital Publishing
In FIVE minutes
1. Publishers stop ignoring their audience
Whole Organization
The few people
listening to your readers
Today
Everyone uses data and analytics to hear, understand and translate
reader feedback.
Future
2. Brands start acting like publishers? Publishers start acting like brands.
Audience A!
Business Professionals
• Spend less time, but read more stories for wide breadth of comprehension • Increase direct traffic from internal intranets • Create reader loyalty that could convert to business subscription products
!
Millennials
• Interact with mutli-media content • Promote sharing among social networks
• Increase mobile readership
Audience B
3. The best publishers will look like sports teams
tickets paywalls
syndication wire services
merchandising ecommerce
sponsorships sponsored content
sponsored signage display ads
games events
Will we see more brand-publisher interaction over time? Probably.
