the future of classifieds - icma 2010
DESCRIPTION
Presentation on The Future of Classifieds delivered at ICMA 2010 by eBay Classifieds GroupTRANSCRIPT
The Future of Classifieds May 14, 2009
Classifieds - An Ancient Form of Commerce
Classifieds: Content & Commerce
Today
eBay
eBay Classifieds Group
eBay Classifieds Group - A Multi-directional Approach
An Industry in Crisis
Online Advertising
Online Classifieds - A Big Opportunity
HUGE Potential
Innovation Is a Must
Redefining a Segment
Redefining a Segment
Redefining a Segment
Redefining a Segment
Redefining a Segment
What Classified Users Need
Tackling the Market in Different Ways
Social Networking vs. Traditional Sites
The Next Big Thing - Pay for Performance
The Next Big Thing - Micro Verticals
The Next Big Thing - An Integrated Approach
The Next Big Thing - Customer Driven Development
The Next Big Thing – Video Ads
The Next Big Thing - Cross-Platform Partnering
The Next Big Thing - It Takes a Team
Compete and Win!