Suchi MukherjeeGumtree

Next generation classifieds

Classifieds Ancient form of commerce

Social networks As ancient as human civilisation itself

2 = 1

5 = 12

12 = 66

Web 2.0 incarnation

100 million = ?

82 million active usersGMV = $60 billion per quarter

640 million listings per quarter

The world of possibilities

Niche : 19,000+ knitters

Classifieds : Big opportunity

Approach 1

Approach 1Approach 1

Approach 1The alternative

What do users want?

Simple usability

Free by default with no formulaic way to trade

Freedom

Abundance but more importantlyValue

Trusted face-to-face common sense trading

Trust

Format agnostic

Value for sellers

Value for buyers

Trust

Trust

Vikki’s selling an iPodJon wants to buy an iPod

Trust

Jon check’s Vikki’s info

Trust

Jon creates an action

Trust

Which shows up on his friends’ news feeds

Approach 1The alternative

570 % 1082 %

87 % 63 %

The ground swell?

This is the $15 billion opportunity

Thank you, suchi@gumtree.com