the future of apps
DESCRIPTION
An overview of mobile apps, where it is today, who we should be targetting and where it is heading. Presented to the university of western cape ICT departmentTRANSCRIPT
The future of Apps Lynette Hundermark
Apps Business Director
@lynetteanthony
How do I
approach
Building an
app @lynetteanthony
you have a business
challenge and your consumer
demands an app
@lynetteanthony
how do you meet your
business objectives with understanding your
consumer needs
@lynetteanthony
case study:
goal and objective what to fill empty cinema seats
how provide the avid movie fan with an engaging and
seamless ticket purchasing experience on their preferred
mobile channel
solution mobile apps that allows S.K consumers to engage with
and book movie tickets quickly and seamlessly on their
preferred mobile platform.
@lynetteanthony
the SK mobile solution
@lynetteanthony
what is your starting
point when building your
mobile apps
strategy @lynetteanthony
understanding the
mobile landscape
@lynetteanthony
Feature phone
Smartphone
Feature phone
Smartphone
S.A (Nokia 5110, BlackBerry 8520,
Samsung E250
USA/UK (iPhone, Android)
@lynetteanthony
before embarking
on an app strategy do you have a
mobile
strategy ? @lynetteanthony
the S.A mobile user is
likely to be using any of
these
9500+ devices
36%
26%
22%
8% 5%
Source: Deloitte Digital
Jan ‘14
S.A smartphone ownership
mobilise for everyone
@lynetteanthony
creating a consistent
brand experience
across ALL
app platforms @lynetteanthony
Ster-Kinekor app suite
2 BOOKMARKS
Vodacom AppStar 2012 regional winner
measuring true R.O.D /
R.O.I is your app meeting your
business
challenge
Target Audience
Millennials
Defined by Role Models
@lynetteanthony
Baby
Boomers Gen X Gen Y
Meet the millennials
@lynetteanthony
Born 1980 – 2000
Millennial Traits
@lynetteanthony
Confident
Open to Change
Connected
@lynetteanthony
Defining your Mobile
Strategy for
Millennials
@lynetteanthony
Understanding their
demanding needs as well as wanting
fast access
to information @lynetteanthony
context is KING
which determines
content
@lynetteanthony
situation & circumstance
of the mobile user browsing one handed
in a queue waiting to pay and want to book a movie ticket
lost and needing fast directions
geo-locate specials nearby
product research and comparisons
looking up information quickly between lectures
recognising your user
and delivering
relevant
content
e.g. centralised dashboard
Easy access to movie club information
Movie recommendations based on your profile
e.g. frequently browsed
items product recommendations based on past purchases or
most frequently browsed items.
always delivering
core functionality that adds
value to the
user @lynetteanthony
$18 m mobile solution &
unable to book a room
navigation needs to
be made
simple (transact/find relevant
content in < 2 minutes) @lynetteanthony
Constantly evolving
Listen to users and
Adapt to their
needs @lynetteanthony
Product life cycle
Source: uxmaIters.com
OFFER VALUE
&
ENGAGEMENT
Day 2:
20% apps used
Day 30:
5% apps used
Share-ability and
Communities Always connected
Mobile is for
everyone to
share
2 BOOKMARKS
Friends
+
Family
Broadcasting
Commentary
(news events)
Sharing
visual
interests
Social Media Networks
@lynetteanthony
2 BOOKMARKS
Community Sharing
@lynetteanthony
Real Time Wine Apps
2 BOOKMARKS
Finalist
The Enterprise App
Apps in the
Workforce
Understanding
Big Data
Delivering the perfect
omni-channel
experience
By 2017, apps will be
downloaded
268 billion times
Gartner prediction
Communicating
To your audience
In their
language
Questions
Thank you
@lynetteanthony