The future looks bright (and very blue)

Ken Kolderup

Vice President, Marketing

Bluetooth SIG

Bluetooth SIG Vision

A connected world,

free from wires.

SpecificationWe expand the capabilities

of Bluetooth technology

QualificationWe drive

Bluetooth interoperability

PromotionWe grow the

Bluetooth Brand

Bluetooth SIG Mission

A community the best

want to be a part of

A technology the best

want to build with

A Growing Community

A Diverse Community

Working Groups are the backbone of the

Bluetooth SIG, bringing specifications to life

15Working Groups

2,012New group and committee members

in 2018

70Active Specification

Projects

A Collaborative Community

A Successful Community

4 billionannual device shipments

A community the best

want to be a part of

A technology the best

want to build with

Location ServicesDevice NetworksAudio Streaming

wireless headsets

wireless speakers

in-car infotainment

Data Transfer

sports & fitness devices

health & wellness devices

peripherals & accessories

point of interest information

navigation & way finding

item & asset tracking

control systems

monitoring systems

automation systems

Bluetooth is a Solution Oriented Technology

1.27 billionannual device shipments

Audio Streamingis blue.

Audio Streamingis blue.

Coming soon

• Audio on LE

• New Audio Codec

• Multiple Audio Steams

• Broadcast Audio!

1.35 millionannual device shipments

Data Transferis blue.

Recent advancements

• Longer range

• Higher speed

• And more coming…

Data Transferis blue.

Device Networksare blue.

360 millionannual device shipments

Device Networksare blue.

Driven by mesh networking

• True industrial grade solution

• Significant market traction

• And getting even better soon…

Location Servicesare blue.

431 millionannual device shipments

Item Finding

Solutions(e.g. personal property tags)

Point of Interest

Information Solutions(e.g. proximity marketing)

Proximity Solutions

Proximity solutions leverage Bluetooth to

determine the location of two devices

relative to each other.

Bluetooth Location Services

Positioning Systems

Positioning systems leverage Bluetooth

to determine the physical location of

devices.

Real Time Locating

Systems (RTLS)(e.g. asset tracking)

Indoor Positioning

Systems (IPS)(e.g. wayfinding)

• New optional core feature that

enables products to determine the

direction of a Bluetooth signal

• Enables development of Bluetooth

proximity solutions that can also

understand device direction

• Enables development of Bluetooth

positioning systems that can

achieve down to centimeter-level

accuracy

Bluetooth Direction Finding

Using Angle of Arrival (AoA) method

• Targeted for RTLS and item finding

• Transmitter sends special packets using a single antenna

• Receiver…

– Has multiple antenna arranged in an array

– Antennas see received signal phase difference because of

different distances to the transmitter

– Takes IQ samples from received signal while switching

between active antenna

– Relative signal direction calculated using data

Bluetooth Direction Finding

LE Transmitter

LE Receiver

AoA

e.g. Tag in

RTLS solution

e.g. Locator in

RTLS solution

Using Angle of Departure (AoD) method

• Targeted for indoor positioning systems (IPS)

• Transmitter sends special packets while switching

between active antenna arranged in an array

• Receiver…

– Receives signals using single antenna

– Takes IQ samples from received signals

– Has knowledge of antenna layout within transmitter

– Relative signal direction calculated using data

Bluetooth Direction Finding

LE Transmitter

e.g. Smartphone

in IPS solution

LE Receiver

e.g. Locator beacon

in IPS solution

AoD

Role of Bluetooth Spec in Creation of Location Systems

Bluetooth

Direction

Finding

Specification

Defines a standardized

approach for collecting IQ

samples for the purpose of

radio direction finding

Chips & Stacks

Component suppliers

develop chip and stack

solutions capable of taking

IQ samples per specification

Locators & Tags

Device suppliers create locator

and tag solutions to that deliver

varying levels of performance

based on various market needs

Location Systems

Location service solution

providers create complete

systems targeted at specific

use cases and markets

• New 2019 Bluetooth market

update and infographics

• Comprehensive view of

bluetooth technology solutions

and markets

• Shipment forecast to 2023 for

key vertical markets

Now available at

Bluetooth.com/markets

Market Data for Everyone

Thank you!