1st October 2012

No. 110 649

IFOP contact:01 72 34 94 64 François KrausFirst name.last name@ifop.com

The French, women and filmsSurvey into women's usage and tastes

in pornographic films

for

METHODOLOGY NOTES

Study carried out on behalf of:

MARC DORCEL

Sample: Sample of 1,101 individuals representative of the French population aged 18 years and over. Within this sample, 579 women aged 18 years and over were interviewed. The representative nature of the sample has been ascertained using the quota method (gender, age, profession of person surveyed) after stratification by region and agglomeration category.

Method used for data collection:

The interviews were conducted online through a self-administered questionnaire. Due to the intimate and sensitive nature of the subject approached, IFOP opted for a self-administered online method. In fact, this method of data collection gave the respondent the opportunity to talk about herself without running the risk of feeling judged by the interviewer. Guaranteeing complete anonymity to those interviewed. this method therefore enabled people to speak freely who would never have dreamt of bringing up certain subjects face to face with an interviewer or in the presence of a relative (if the interview was taking place in front of a third party).

Survey dates: From 7 to 11 September 2012 This document presents the results of a study conducted by IFOP which faithfully respects the scientific and ethical principles of a sample survey. 2

USE AND CONSUMER TRENDS RELATING TO PORNOGRAPHY1

Viewing films of a pornographic natureA

PERCENTAGE OF PEOPLE WHO HAVE ALREADY WATCHED A PORNOGRAPHIC FILMEvolution since 2009

Question 1: Up to now, have you ever had the opportunity to watch a pornographic film, either all the way through or just some clips?

5

FRENCH POPULATION AS A WHOLESeptember 2012

FRENCH POPULATION AS A WHOLE

July 2009

S/T 'YES'89%

Yes, all the way through

or nearly57%

No, never11%

Yes, but only clips

32%

S/T 'YES'91%

Yes, all the way through

or nearly53%

No, never9%

Yes, but only clips

38%

Under 35 35 - 49 50 or over

9496

86

99 99 98

84

91

75

PERCENTAGE OF PEOPLE WHO HAVE ALREADY WATCHED A PORNOGRAPHIC FILM

by gender and age

6

Men Women

Age

FRENCH POPULATIO

N

Percentage of those who have already seen a pornographic

film

S/T 'YES'91%

Yes, all the way through

or nearly53%

No, never9%

Yes, but only clips

38%

FRENCH POPULATION AS A WHOLESeptember 2012

Question 1: Up to now, have you ever had the opportunity to watch a pornographic film, either all the way through or just some clips?

67%

32%

1%

38%

44%

18%

S/T 99%

S/T 82%

7

PERCENTAGE OF PEOPLE WHO HAVE ALREADY WATCHED A PORNOGRAPHIC FILM

By religious belief, number of sexual partners, Social class, marital status and sexual orientation

En couple Célibataire

99 98

84

77

As a couple

Single

Average93

Average 85

Number of partners up to now

Hete homo

99 100

8288

Average91

Average96

Heterosexual

Same sex/Bisexual

Religious beliefs

Individual's socio-economic class

Social class - Profession Inter. Social class +

96 9489

100 99 99

88 87

75

FRENCH POPULAT

ION

Marital status

Sexual orientation

Percentage of people who have already seen an X-rated

filmNational average

91%

No religion Non-practising Catholic

Practising Catholic

9692

71

100 98

888883

59

FRENCH POPULAT

ION

0 partners 1 partner 2-3 partners

4-9 partners

10 and above

partners

66

78 87 98 9990 95 97 100 100

42

65

8192 92

Frequency of use of pornographic filmsB

9

At least once /day

1%At least once /

week7%

At least once / month

8%

A few times in a year 27%Less frequently

46%

Never11%

FREQUENCY OF USE OF PORNOGRAPHIC FILMSEvolution since 2009

Question 2: How often do you watch pornographic films or clips?

S/T

'REGULAR CONSUMERS '

16%

FRENCH POPULATION AS A WHOLESeptember 2012

FRENCH POPULATION AS A WHOLE

July 2009

S/T 'OCCASIONAL CONSUMERS

73%

At least once / day2% At least once /

week 8%

At least once / month

9%

A few times in a year 19%

Less frequently53%

Never9%

S/T

'REGULAR CONSUMERS '

73%

S/T

'OCCASIONAL CONSUMERS’

72%

Under 25 25 - 34 35 - 49 50 - 64 65 and over

4332

24

9 9

71

4941

201217

6 50 3

10

FREQUENCY OF USE OF PORNOGRAPHIC FILMSby gender and age

Question 2: How often do you watch pornographic films or clips?

Percentage of French population overall who have

watched an X-rated film

At least once / day2%

At least once / week9%

At least once / month10%

At least once / year21%

Less fre-

quently58%

S/T 'REGULAR

CONSUMERS '21%

S/T 'OCCASIONAL CONSUMERS '

79%

Percentage of regular consumers

FRENCH POPULAT

ION

Base: people who have stated that they have already watched an X-rated film, i.e. 91% of the sample.

4%14%

16%

29%

37%

2%3%13%

82%

Men Women

S/T 34%

S/T 5%

Age

Married In a civil partner-

ship

Open re-lation-ship

Single having been

married

Single never

having been

married

13

2531

21

38

En couple Célibataire

32

48

4 7

En couple Célibataire

33

52

5 9

11

PERCENTAGE OF REGULAR USERS OF X-RATED FILMSby marital status, number of sexual partners,

satisfaction with their sex life, marital status and sexual orientation

As a couple

Single

Average20

Average 27

Number of partners up to now

Average19

Average41

Heterosexual

Same sex/Bisexual

Marital status

Sexual orientationSatisfaction by

sex life

0 partners 1 partner 2-3 partners

4-9 partners

10 and above

partners

40

2014

1826

41

34 34 3137

36

4 15 7

Percentage of regular consumersNational average

21%

Legal marital status

As a couple

Single

Not satisfied Quite satisfied Extremely sat-isfied

27

18 17

44

31 30

73 4

FRENCH POPULAT

ION

FRENCH POPULATI

ON

PERCENTAGE OF REGULAR USERSOF X-RATED FILMSby religious beliefs, income level, social class and urban category

Urban category

Income level of household

Religious beliefs

Individual's socio-economic

class

Social class - Profession Inter. Social class +

2125

3538

50 53

3 611

FRENCH POPULAT

ION

No religion Non-practising Catholic

Practising Catholic

27

1712

44

30

18

6 3 5

Rural municipalities Provincial urban municipalities

Urban area of Paris

1722 23

3036 38

3 5 6

up to €2000 €2000 - 3000 €3000 - 4000 > €4000

30

17 2014

52

28 29

21

7 7 40

FRENCH POPULAT

ION

FRENCH POPULAT

ION

FRENCH POPULAT

ION

Percentage of regular consumersNational average

21%

Manner of pornographic film usageC

MANNER OF PORNOGRAPHIC FILM USAGEEvolution since 2009

Question 3: Have you personally already seen films or images of a pornographic nature... ?

14

Series1 36

36

19

31

21

5

33

43

76

On your own

As a couple

With relatives or friends

S/T'YES'

67%

57%

24%

Series1 29

35

24

43

22

8

28

43

68

S/T'YES'

72%

57%

32%

FRENCH POPULATIO

NJuly 2009

Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample

Yes, at least once No, never Yes, several times

FRENCH POPULATION

September 2012

MANNER OF PORNOGRAPHIC FILM USAGEby gender

Question 3: Have you personally already seen films or images of a pornographic nature... ?

15

On your own

As a couple

With relatives or friends

Series1 29

35

24

43

22

8

28

43

68

S/T'YES'

72%

57%

32%

Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample

Yes, at least once No, never Yes, several times

FRENCH POPULATION

September 2012 Men Women

Series1 27

32

29

64

22

11

9

46

60

Series1 32

39

19

18

23

3

50

38

78

91%

54%

40%

50%

62%

22%

Married In a civil partner-

ship

Open re-lationship

Single

63 6156

47

16

PERCENTAGE OF WATCHING FILMS AS A COUPLEby marital status, number of sexual partners,

satisfaction with respect to their love life and frequency of sexual intercourse

Number of partners up to now

0 partners 1 partner 2-3 partners

4-9 partners

10 and above

partners

5455 56

67

5248

52

625559 60

76

Percentage of people watching films as a coupleNational average

57%

Legal marital status

Not satisfied Quite satisfied Extremely sat-isfied

47

60 61

40

57 5754

64 65

FRENCH POPULATI

ON

FRENCH POPULATI

ON

Satisfaction by love life

0 instances of sexual

intercourse

1-3 in-stances of sexual in-tercourse

4-6 in-stances of sexual in-tercourse

7-11 in-stances of sexual in-tercourse

12 or more instances of sexual

intercourse

48

60 5666

67

44

53 52

6264

52

71

61

69 69

FRENCH POPULATI

ON

Frequency of sexual intercourse per

month

TASTE WITH RESPECT TO PORNOGRAPHIC FILMS2

Importance given to the different elements of a filmD

Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample

IMPORTANCE ATTACHED TO THE PRESENCE OF DIFFERENT ELEMENTS IN AN X-RATED FILM

19Gay scenes, that is, between men

Film title

Presence of porn stars

Film sleeve

Presence of ethnically diverse actors

Length of film

Anal sex scenes

Lesbian scenes, that is, between women

Cunnilingus scenes

Size and attractiveness of the actors' genitals

Attractiveness of the settings

Fellatio scenes

Number of X-rated scenes

Quality of the script

Attractiveness and sophistication of the costumes and lingerie

Realism of the situations, sex scenes

Attractiveness of the actors

'Natural' look of the actors' bodies

121617

192020

2223

2727

3030

324142

4949

51

S/T

'A LOT / A FAIR AMOUNT OF IMPORTANCE '

FRENCH POPULATIONSeptember 2012

Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample

IMPORTANCE ATTACHED TO THE PRESENCE OF DIFFERENT ELEMENTS IN AN X-RATED FILM

by gender

20Gay scenes, that is, between men

Film title

Presence of porn stars

Film sleeve

Presence of ethnically diverse actors

Length of film

Anal sex scenes

Lesbian scenes, that is, between women

Cunnilingus scenes

Size and attractiveness of the actors' genitals

Attractiveness of the settings

Fellatio scenes

Number of X-rated scenes

Quality of the script

Attractiveness and sophistication of the costumes and lingerie

Realism of the situations, sex scenes

Attractiveness of the actors

'Natural' look of the actors' bodies

5

16

11

16

11

13

9

11

17

21

27

13

21

37

31

35

35

40

17

15

22

21

27

26

33

33

34

31

32

45

42

44

51

60

62

60Men Women

Importance attached by women to the presence of different elements in an X-rated film

by age

21Gay scenes, that is, between men

Film title

Presence of porn stars

Film sleeve

Presence of ethnically diverse actors

Length of film

Anal sex scenes

Lesbian scenes, that is, between women

Cunnilingus scenes

Size and attractiveness of the actors' genitals

Attractiveness of the settings

Fellatio scenes

Number of X-rated scenes

Quality of the script

Attractiveness and sophistication of the costumes and lingerie

Realism of the situations, sex scenes

Attractiveness of the actors

'Natural' look of the actors' bodies

5

10

7

11

10

12

7

7

14

16

31

6

16

36

30

26

31

36

7

15

16

19

11

13

8

14

16

22

20

17

24

36

30

39

36

41

7

26

12

20

14

17

16

16

24

29

25

21

28

41

34

48

41

47

Under 35 35 to 4950 or over

Female population

overall

Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?

22Gay scenes, that is, between men

Film title

Presence of porn stars

Film sleeve

Presence of ethnically diverse actors

Length of film

Anal sex scenes

Lesbian scenes, that is, between women

Cunnilingus scenes

Size and attractiveness of the actors' genitals

Attractiveness of the settings

Fellatio scenes

Number of X-rated scenes

Quality of the script

Attractiveness and sophistication of the costumes and lingerie

Realism of the situations, sex scenes

Attractiveness of the actors

'Natural' look of the actors' bodies

8

13

11

16

9

15

9

8

13

16

25

12

17

31

29

34

31

36

0

22

13

15

18

20

5

10

21

28

31

18

30

41

39

40

33

43

Social class + Social class -

Importance attached by women to the presence of different elements in an X-rated film

by social classFemale

population overall

Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?

23Gay scenes, that is, between men

Film title

Presence of porn stars

Film sleeve

Presence of ethnically diverse actors

Length of film

Anal sex scenes

Lesbian scenes, that is, between women

Cunnilingus scenes

Size and attractiveness of the actors' genitals

Attractiveness of the settings

Fellatio scenes

Number of X-rated scenes

Quality of the script

Attractiveness and sophistication of the costumes and lingerie

Realism of the situations, sex scenes

Attractiveness of the actors

'Natural' look of the actors' bodies

6

31

23

15

13

16

7

51

43

21

15

21

35

39

29

65

54

73

5

15

11

17

12

14

9

10

16

22

27

14

21

38

32

35

36

40

HeterosexualSame sex/Bisexual

Importance attached by women to the presence of different elements in an X-rated film

by sexual orientationFemale

population overall

Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?

24Gay scenes, that is, between men

Film title

Presence of porn stars

Film sleeve

Presence of ethnically diverse actors

Length of film

Anal sex scenes

Lesbian scenes, that is, between women

Cunnilingus scenes

Size and attractiveness of the actors' genitals

Attractiveness of the settings

Fellatio scenes

Number of X-rated scenes

Quality of the script

Attractiveness and sophistication of the costumes and lingerie

Realism of the situations, sex scenes

Attractiveness of the actors

'Natural' look of the actors' bodies

5

21

10

18

13

14

9

10

14

19

24

8

19

35

30

33

35

38

6

15

11

16

11

14

9

12

19

22

27

15

22

39

32

37

35

41

As a couple

Importance attached by women to the presence of different elements in an X-rated film

by marital statusFemale

population overall

Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?

ROLE AND IMAGE OF PORNOGRAPHY 3

Agreement with various negative opinions on pornography E

The sexual practices featured in X-rated films bear no resemblance to the sexuality reality of the French

The majority of X-rated films suffer from a lack of sophistication/professionalism

The physiques of porn actors are not real/enhanced

X--rated films only reflect male fantasies

X-rated films are highly degrading to women's image

X-rated films are too violent

49

48

50

47

35

33

29

28

23

19

26

16

14

16

18

22

26

37

8

8

9

12

13

14

Question 5: Do you personally agree with each of the following opinions on X-rated films?Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample

AGREEMENT WITH VARIOUS NEGATIVE OPINIONS ON PORNOGRAPHY

by gender

27Completely disagree Mainly disagree Mainly agree Completely agree

Answers:'AGREE'

78%

73%

66%

61%

49%

En couple

7779

En couple

4157

En couple

6271

GenderS/T

'AGREE'

En couple

50

72

76%En couple

7479

En couple

7175

Role of pornography in sexualityF

Question 4\: Would you say that the X-rated films or film clips that you have seen so far.... ?Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample

ROLE OF PORNOGRAPHY IN SEXUALITYby gender

29No, not at all No, not really Yes, a little Yes, a lot

They've always seemed like a source of entertainment to you

Were a part of your partner's sexual pleasure

Were part of your sexual discovery and learning

Enabled you to try out new things

Were part of your sexual awakening

36

25

25

24

24

12

8

7

6

5

24

26

29

32

32

28

41

39

38

39

Answers:'YES'

29%

33%

32%

30%

29%

En couple

64

31

En couple

3720

En couple

39

19

En couple

4022

En couple

30 35

Gender

S/T'YES'