the forced evolution of twitter
DESCRIPTION
Twitter is not doing well in innovation or advertising. To survive they will either have to evolve or dissolve. “Status” updates are not dependent on Twitter.com. Get the complete post here: http://uber.la/2012/03/evolution-of-twitter/ John McElhenney @jmacofearthTRANSCRIPT
Microsoft Outlook (email)
AOL’s AIM (instant messaging)
The Forced Evolution of Twitter
MSFT and AOL don’town email or txt/chat.
In some ways they are the antithesis of innovation
and improvement
Acquisition Strategy
bad upgrade ?Advertising Strategy (broadcast)
API-d
riven
use
r-ex
perie
nce
and
mar
ket r
esea
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The PAST The PRESENT
Presented by John McElhenney / 3-31-12 / uber.la / cc share with attribution