Microsoft Outlook (email)

AOL’s AIM (instant messaging)

The Forced Evolution of Twitter

MSFT and AOL don’town email or txt/chat.

In some ways they are the antithesis of innovation

and improvement

Acquisition Strategy

bad upgrade ?Advertising Strategy (broadcast)

API-d

riven

use

r-ex

perie

nce

and

mar

ket r

esea

rch

The PAST The PRESENT

Presented by John McElhenney / 3-31-12 / uber.la / cc share with attribution