the flip side of telling your story: the neighborhood centers inc experience
DESCRIPTION
Presentation by Taryn Baranowski and Brooke Browne, Neighborhood Centers Inc, to IABC Houston, 18 November 2010TRANSCRIPT
The FLIP side to telling your story
the Neighborhood Centers Inc. experience…
Neighborhood Centers Inc.
storiesWho we are as an organization
The individual narratives of our clients
What changed for us?
Stories of TransformationWe changed who we are as an
organization
We needed to create better connections and ways to reach outward
We needed to increase community awareness
And engage donors
And create ambassadors
How to Flip It.
Putting it to Use
Enhancing Communication Effectiveness
Engaging Supporters
Social Media
What Makes a Good Video?
Copyright © 2009 Neighborhood Centers Inc.
You’re engaged and entranced by the video you watch because they’re:
Fast-paced with short clips
Emotionally-charged
Usually under 7 minutes
To Flip or Not to Flip?
Copyright © 2009 Neighborhood Centers Inc.
The Flip is best for up close, smaller events or filming specifically for the camera.
To Flip or Not to Flip?
Copyright © 2009 Neighborhood Centers Inc.
Up close and personal!
Panning
Copyright © 2009 Neighborhood Centers Inc.
Move the camera twice as slow as you think you should –
What you see on the screen isn’t a good indication of how it ends up recording.
Instead of panning or walking while recording, could you stop recording and start again?
Stabilize it!
Copyright © 2009 Neighborhood Centers Inc.
The Flip has no stabilization.
2 Best Ways to Avoid Shaking:
Hold your wrist with your other hand….
or purchase a small tripod and hold it from the bottom if you can’t set it down.
Zooming
Copyright © 2009 Neighborhood Centers Inc.
Use the same principal as still cameras, get as close as you can before you use the zoom.
Zoom on the regular models is too fast and clumsy, like when you pan.
To Zoom or not to Zoom?
Lead In and Lead Out
Copyright © 2009 Neighborhood Centers Inc.
Give yourself a few seconds of recording at the beginning and end for editing.
If someone’s going to speak, start recording a 3-5 seconds before.
It’s easier to trim the beginning and ends then to not have a proper lead for transitions, like fading-in.
Short Bursts
Copyright © 2009 Neighborhood Centers Inc.
Stop recording between shots or moments, rather than continuing to record.
Example – During a Talent Show, record each act as a separate clip.
When reviewing your clips in FlipShare, you’ll understand why!