The Fitness Project, LLCChris GriebeColin Cree

www.thefitnessproject.weebly.com

Welcome to

What Makes TFP Unique

• What separates TFP is our ability to drive revenues both from within a physical location and outside the facilities with our Virtual Health Club Platform.

• Our intimate Fitness Community model has a lower cost of operation, is agile to change with trends and scalable for long term growth.

• Our Virtual Health Club Platform targets the 85% of the population who do not belong to a health club. It provides valuable services to companies and healthcare organizations in need of lowering healthcare costs.

TFP Community Fitness Locations

• Intimate locations with a smaller footprint and lower cost of operation allowing us to drive large amounts of revenue and high levels of retention.

• All memberships offer an array of professional services consisting of Personal Training, Group Fitness, Nutrition Coaching, and Metabolic Heart Rate Training.

TFP Virtual Health ClubOur virtual platform will provide accountability, community and

programming to large populations through a trainer driven platform. This will allow us to capture revenues from companies, health care

organizations, and local communities outside the walls of the facilities.

Revenue Sources for TFP

Our leadership team has an extensive track record in driving industry leading revenues in health and fitness.

• Fitness Community Locations

Revenues are driven from Membership Dues, Personal Training, Nutrition Coaching, Ancillary Products and Online Personal

Training

•Virtual Health Club Platform

Revenues are driven from Corporate Wellness Programs, Online Personal Training, Nutrition Counseling and Community Health and Wellness Memberships

TFP Leadership and Advisors

Founders• Colin Cree – Director of Fitness Services & Technology

24 years of industry leading experience• Chris Griebe – Director of Membership Services & Sales

20 years of industry leading experience

Medical Advisors• Dr John Marchese – Marchese Sports Therapy – Melrose, MA• Dr Tim Schardein - Vital Chiropractic – Wheat Ridge, CO

Business Advisors• Kevin Smith – Experienced Executive Leader and CEO – Denver, CO• Ernie Fazekas – Attorney – Castle Rock, CO• Rick Stucey – Commercial Contractor & Real Estate– Castle Rock, CO• William Schlanger – Accountant – Castle Rock, CO• Chad Muhr – Marketing & Consulting – Orange County, CA• Dave Riddle – Healthcare Consulting – Parker, CO• Cliff Long – Programming – Denver, CO

Total Addressable Market

TFP has multiple arms of revenue generation potential. Most fitness companies go after the 15% of the population who belong to a facility. We provide revenue stream potential from the other 85% with our Virtual Health Club Platform.

Target projections for a single TFP location include both on-site and off-site revenue streams of $164,000 in monthly revenue

• 400 Onsite members (a typical fitness location requires 2000 to break even)• 200 Online Personal Training clients• 900 Wellness Participants

Market Strategy

The Fitness Project will have an extensive, metric based marketing plan. To support our model of establishing an intimate fitness community, we will employ extensive referral programs, social media connections and local community marketing.

We will also work extensively with our consultant to provide targeted advertising via print, direct mail, trade shows and podcasts.

A key component of our marketing plan will be an outbound sales department consisting of contract sales professionals calling on companies and healthcare organizations.

Market Strategy

Competitive Advantage

5 Year Milestones

5 Year Financial Projections

Net Income of $3,517,500 at end of year 5, with 10 locations and 9,000 virtual customers

Exit Strategy

We believe TFP will be positioned well at the end of 5 years for several exit options. With an estimated business value of just under $9 million, investors should be positioned for an excellent return.

There is current interest from some of the major healthcare companies to build this model within their network to reduce costs. We have already had substantial discussions with Centura Health in Denver.

There would also be interest from the big box fitness companies that have tried but have not been able to duplicate this model within their structure. A scalable turn key model that produces revenue would be of great value to them.

Start Up Funds

Breakdown of Start Up Investment

Months 1-12 1 of many Fitness Community Locations 1 Virtual Health Club platform

• Physical location build out including fitness equipment• Virtual platform with full web based structure• Technology, and electronics for locations• Software systems for location management and infrastructure• Professional services including legal, architectural and accounting• Inventories including heart rate monitors, fitness products and supplements• Salaries for Virtual platform filming, testing and implementation• Salaries for founders and leadership team• Marketing including print, signage, electronic and web based