the federation story - atea · #1 for oracle #1 in sap #1 in ms exchange ... protector rman sap sap...

1© Copyright 2015 EMC Corporation. All rights reserved.

The Federation Story Sergei Butenko

[email protected]


Brands

Fortune 500 Rank (by 2013 revenues) 128

Revenues (2014) $24.4B

Free Cash Flow (2014) $5.04B

Cash and Investments (as of 3/31/15) $13.5B

Market Value (as of 5/14/15) $51.5B

Employees in 86 Countries

Great Place To Work Ranking* 18

EMC, VMware, Pivotal, RSA, VCE

>70,000

OUR BUSINESS AT A GLANCE

*Out of 2,800 multinational employers evaluated by the Great Place to Work Institute, October 2014


OUR GLOBAL PRESENCEMORE THAN 70,000 PEOPLE ACROSS 86 COUNTRIES

Melbourne, Australia

Rio de Janeiro, Brazil

Hopkinton, MAGlobal Headquarters

Bedford, MA

Franklin, MA

Cambridge, MA

Roy, UT

Singapore

Washington, D.C.Durham, NC Apex, NC

Irvine, CA

Burlington, Ontario

Duluth, GA

Santa Clara, CAPalo Alto, CA

Pleasanton, CA

Bangalore, India

Brentford, UK Vienna, Austria

Pau, France

Rotterdam, Netherlands

St. Petersburg, Russia

Cairo, Egypt

Tel Aviv, Israel

Beijing, China

Shanghai, ChinaTokyo, Japan

Seoul, S. KoreaBe'er Sheva, Israel

R&D Center

Centers of Excellence

Customer Support Center

Executive Briefing Center

Global Solution and Engineering Center

Manufacturing Center

Direct Presence

Seattle, WA

Chengdu, China

as of 31 March 2015

Sydney, Australia

Cork, Ireland

Draper, UT

Livingston, UK

Haifa, Israel

Herzliya, Israel

Kaunas, Lithuania


The transaction combines two of the world’s greatest technology franchises—with leadership positions in Servers, Storage, Virtualization and PCs—and brings together strong capabilities in the fastest growing areas of our industry, including Digital Transformation, Software Defined Data Center, Hybrid Cloud, Converged Infrastructure, Mobile and Security.


2 0 2 0 A N E W D I G I TA L W O R L D

SOURCE: GARTNER GROUP, 2014

7 BillionPEOPLE

30 BillionDEVICES

44 ZettabytesOF DATA


The Journey Has Already Begun…

CAR THAT CANDRIVE ITSELF

CONTACT LENS THATCONTROLS BLOOD SUGAR

THERMOSTAT THATKNOWS YOU’RE AWAY

FITNESS BAND THATMEASURES ACTIVITY LEVEL

DRONES THAT DELIVEROUR GROCERIES


The 4 Pillars Enabling Digital Businesses

Unleash Innovation with a New Generation of Apps

Apps

Reimagine Business Processes with “Mobile First”

Mobile

Accelerate Business Agility and Efficiency with Cloud

Cloud

011010100100101

Glean New Insights from Massive Volumes of Data

Data


Digitization Is For New Businesses and Incumbentse.g. Insurance


…But Requires IT & Business Transformation

33%Growth &

Investments

Operations & Costs

67%

- Source: ZDNet 2014

MANAGERISK

http://www.zdnet.com/article/heres-what-your-tech-budget-is-being-spent-on/


33%Growth &

Investments

Operations & Costs

67%


MANAGERISK

DataBuild a Data Lake to & deliver greater insight in real time

011010100100101

CloudAccelerate agility & drive efficiency with Software-Defined Infrastructure

MobileAccess all apps & data

AppsBuild on a modern app dev platform

Security Secure data &

devices

…But Requires IT & Business Transformation



Federation: You Gain Competitive Advantage

33%Growth &

Investments

Operations & Costs

67%


MANAGERISK

DataBuild a Data Lake to & deliver greater insight in real time

011010100100101

CloudAccelerate agility & drive efficiency with Software-Defined Infrastructure

MobileAccess all apps & data

AppsBuild on a modern app dev platform

Security Secure data &

devices

Data AnalyticsDrive real-time insight from data

011010100100101

Hybrid CloudBuild agile cloud infrastructure

Next-Gen AppsBuild & develop new apps

Business MobilityManage devices & mobile apps



Integrated Solutions for Your Most Strategic Moves…


011010100100101




Federation PaaS Solution

Federation Hybrid Cloud Solution

Federation Data Lake Solution

Federation End-User Solution


With Security Designed In…!


011010100100101




Security Analytics & Data ProtectionApp-layer Security & Micro-segmentation

Intrinsic Cloud & Networking SecurityDevice Management & Security


STORAGE PLATFORMS SOLUTIONSCI SYSTEMS

EMCII STRATEGY: PLATFORMS, CI, SOLUTIONS


2nd PLATFORM: RUNNING IT BETTER

REDUCE COSTS INTEGRATE ASSETS AUTOMATE TASKS

SOLUTIONSSTORAGE PLATFORMS CI SYSTEMS


WORKLOAD CHARACTERISTICSPerformance

AdvancedDataServices

NoData

Services

Capacity

GreaterImpact Of

Flash

GreaterImpact Of

CommodityDrives

BLOCK / FILE

2ND PLATFORM

OBJECT / HDFS

3RD PLATFORM


CHOICE OF STORAGE IS DRIVEN BY WORKLOADSPerformance


NoData

Services

Capacity

TransactionProcessing

VM Infrastructure

DecisionSupport

ContentManagement

ITApplications

OnlineBackup

OnlineArchive

Full Motion Video

HighPerformanceComputing

WebContent

StorageAs-A-Service

Email

TechApps

FileSync & Share

DataAnalytics Home

Directories

ApplicationDevelopment


HYBRID ARRAYS, OUR TRADITIONAL STRENGTHPerformance


NoData

Services

Capacity


MoreDrives

MoreCores

MoreDensity

MoreFlash

MoreCache

Source: EMC Internal Analysis


EMC VMAX3 WITH PROTECTPOINT

ELIMINATEINFRASTRUCTURE

NO APPLICATION IMPACT

ELIMINATEEXTRA COPIES

BACKUPSERVERS

BACKUPAPPLIANCE

PRIMARY STORAGE

DATABASESERVER

VMAX3 DATA DOMAIN

PROTECTPOINT


Fortune 50

Businesses

94%RUN ON VMAX


SIMPLE, EFFICIENT, POWERFULTHE SWISS ARMY KNIFE OF THE EMC PORTFOLIO

UNIFIED STORAGE All Mixed WorkloadsFile & Block

HYBRID FLASHPerformance Of FLASH At The COST Effectiveness Of Disk

BEST ECONOMICS <$1/GB For Hybrid FlashStarting At <$10K

APPLIANCE & SOFTWARE ONLY

© Copyright 2015 EMC Corporation. All rights reserved.


VNX UNIFIED FLASH ARRAY FOR BLOCKBlock Is The Most Common Interconnect Option

VIRTUAL SERVERS

DATABASES

VIRTUAL DESKTOP

HYBRIDFLASH

UNIFIED#1 in VM for block

With over 75+ VM Integration Points Wikibon rates VNX #1

Dell-EMC

Leader in

SAN**

#1 in Open SAN

#2 in iSCSI

* Source: IDC, “Storage User Demand Study, 2014— Fall Edition

EMC is #1 in Major Apps*

#1 for Oracle

#1 in SAP

#1 in MS Exchange

** Source: IDC – Q1’15 Worldwide

http://sharktoothnet.net/wp-content/uploads/2014/02/Hyper-V.png

http://sharktoothnet.net/wp-content/uploads/2014/02/Hyper-V.png


Gartner Magic Quadrant: General-Purpose Disk Arrays

leaderschallengers

EMCNetApp

HitachiIBMDell

HP

X-IO

Coraid

Nimble Storage

DataDirectNetworks

FujitsuOracle

HuaweiTechnologies

NECNexsan

AMI

Dot HillInfotrend

Promise Technology

SGI

visionariesniche players

completeness of visionaries

ability t

o e

xecute

Source: Gartner Magic Quadrant for General-Purpose Disk Arrays

EMC Is #1 In Ability To Execute

EMC Is #1 In Completeness Of Vision

What Garner Says About EMC

“EMC Is Effective At Building Ecosystems & Partnerships”

“VPLEX And RecoverPoint Are Complementary”

“Willing To Invest Heavily In Internal Development”

“EMC Management Has A Vision For Improving Disk Storage”

http://www.gartner.com/technology/reprints.do?id=1-1EL3WXN&ct=130321&st=sb


ALL-FLASH ARRAYSPerformance


NoData

Services

Capacity


$500MIN LESS THAN 12 MONTHS

FASTESTGROWING ARRAY IN HISTORY


ARCHITECTURE MATTERSSCALE-OUT ARCHITECTURE

DATA SERVICES ALWAYS ON, ALWAYS INLINE

SIMPLE – NO TUNING & CONFIGURATION


SOFTWARE-DEFINED STORAGE ON COMMODITYPerformance


NoData

Services

Capacity


SCALEIO: SW-DEFINED BLOCK STORAGE

• Runs On Commodity Drives

• Flexible Scale-Out Architecture

• Tens To Thousands Of Nodes

• VMware, Hyper-V Or KVM

• SP & Enterprise Customers


Platform2: cloud as a storage tier

PRIVATE CLOUD

EMC & 3rd party

PUBLIC CLOUD

EMCCLOUD ARRAY


CloudLink® extends data protection and security to hybrid clouds:

Private clouds

Public clouds

GRANULARITY

Cloud Deployment Automation

• Cloud mgmt. integration

• vCloud• VCAC• AWS• Azure

• Workflow automation

Hybrid Cloud Management

• Topology configuration

• Security event monitoring

• Performance monitoring

• Secure cloud extension

Policy Management

• Key mgmt. integration

• Key rotation & delivery

• Active Dir. Integration

• Encryption Policy

VirtualStorage

VMSecurity

AppContainers


DATA PROTECTION, FOR ALL WORKLOADSPerformance


NoData

Services

Capacity

33© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

62%MARKETSHARE INBACKUP APPLIANCES

NUMBER ONE INDATA PROTECTION

Source: IDC Worldwide Quarterly PBBA Tracker – Q42014

© Copyright 2015 EMC Corporation. All rights reserved.


DATA DOMAIN TECHNOLOGY ADOPTIONApp

Serv

er

Backup

Serv

er

Avamar NetWorker NetBackup Backup Exec vRanger NetVaultData

Protector RMAN SAPSAP

HANADB2 SQLGreenplum

DD Boost Supported over SAN

DD Boost Supported over LAN

VDP Advanced

DD Boost Supported over WAN

Veeam


EMC DATA

PROTECTIONCatalogPolicy-based

AutomationMonitoring AnalyticsRecovery SecurityAvailability Compliance Platform

Integration

Data Protection Services Data Management Services

DATA PROTECTION PORTFOLIO

Cloud Storage

Born in the Cloud Apps Enterprise AppsCloud Providers

On-Premise Storage


58% of companies using SaaS

apps reported they’ve lost data

Primary causes of data loss:

• User errors

• Malicious intent

• Sync errors

Source: IDG and Spanning research

The Need for SaaS Data Protection


Spanning is Born-in-the-Cloud Backup

Enterprise-grade backup

and restore for Office

365 Mail, Calendars,

People

Spanning Backup for

- Planned GA, 2Q2015 -

Enterprise-grade backup

and restore for Gmail,

Drive, Contacts,

Calendars and Sites

Spanning Backup for

4200+ Customers

- Launched March, 2011 -

“In-app” backup and recovery

of objects, custom objects,

files, attachments, and

customizations

Spanning Backup for

Top Rated Backup Solution on

Salesforce AppExchange

- Launched March, 2014-


If we can back it up, we can restore it,

guaranteed.

If we can't back it up, we’ll tell you through our

industry-leading status reporting.

For each failed restore, we will give you 10X

your money back for each user account.

Backup for Google Apps Guarantee


3RD PLATFORM: REDEFINING IT SYSTEMS

SOLUTIONSCI SYSTEMSSTORAGE PLATFORMS

COMMODITY HWSOFTWARE-DEFINED

ENGINEEREDSYSTEMS

NEW INNOVATIVESOLUTIONS


STORAGE FOR CAPACITY-OPTIMIZED WORKLOADSPerformance


NoData

Services

Capacity


Available As Appliance & Software Only Later This Year

Scale-OutNAS leader

In HadoopShared StgLEADER

YoYGrowth25% 600+

AnalyticsCustomers

Isilon Customers5,800+

ISILON BUSINESS MOMENTUM


FILE

FILE

HPC

Backup/Archive

Analytics

Mobile

File Shares

Cloud Apps

ISILON: FOUNDATION OF THE DATA LAKE

43© Copyright 2015 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

ELASTIC CLOUDSTORAGE

APPLIANCE

23-28% LOWER COSTTHAN PUBLIC CLOUDS


STORAGE FOR HIGH PERFORMANCE P3 APPSPerformance


NoData

Services

Capacity


DSSD: “RACK SCALE FLASH”

• Price Competitive With “Dense & Low Cost”

• Order Of Magnitude Better Latency

• Order Of Magnitude Better Bandwidth


VCE CUSTOMER BENEFITSPREVIEW RESULTS OF UPCOMING APRIL 2015 IDC RESEARCH STUDY

4.6xMore Applications

Deployed

4.4xFaster Time To Market

For New Services

96%Reduction InDowntime

61%More Efficiency InData Center Mgmt

IDC White Paper, To be released in April 2015 Case Studies of 16 VCE customers


FEDERATION CLOUD FOUNDRYDEVELOPER PLATFORM

A NEW PLATFORM FOR BUILDING NEXT GENERATION APPS


PIVOTAL CLOUD FOUNDRYRICH ARRAY OF DEVELOPER SERVICES FROM THE CLOUD FOUNDRY MARKETPLACE

Cloud Foundry Cluster Manager

Application Droplets

Cloud Abstraction Layer

FEDERATION ENTERPRISE HYBRID CLOUD

ANYCLOUD

the federation story - atea · #1 for oracle #1 in sap #1 in ms exchange ... protector rman sap sap...

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