Prepared For: Fashion News Workshop

April 19, 2007

the fashion & fragrance connection

agenda

• objective

• fabric connection

• color connection

• designer connection

• flavor connection

objective

• interactive presentation to exemplify the link between fashion and fragrance

• what do fashion & fragrance have in common?

– concept– color– texture– seasonal– individual

connections

fabric connection

• the classics– cotton– linen– silk– cashmere– velvet– leather

• what’s new?– technology– treatment– sourcing

fabric connection

• comfort me – cotton & linen

– cotton• clean, soft, “out-of-the-dryer,” laundry

– linen• airy, fresh, outdoor, aldehydic

fabric connection

Crisp CottonClean LinenClean Cotton Crisp LinenSummer Linen

brazilian cotton

sparkling aldehydicnuances

tropical fruit cocktail

clean musk

• touch me - silk– silk

• luxurious, feminine, floral, fruity

fabric connection

Silk MilkRadiant Apricot

with Silk

Honeyed Pear & Silk Shampoo

Caress Daily Silk White Peach & Silk Blossom

Pure White Silk

• wrap me - cashmere– cashmere

• fuzzy, warm, woody, sensual

fabric connection

Pure Cashmere

enriched with Cashmere extract

Cashmere Luxury White Orchid Milk &

Warm Vanilla Essence

Cashmere Mist Mirror shine,

Cashmere touchSmooth

Cashmere

patent leather

animalicaccord,

hint of anise

sensual venetianleather

warm amber

color connection

• what’s hot?

– blackalways in, gets reinvented

– metallicgold is in vogue

color connection

• black out - men’s fragrance – black

• names, packaging, dark scents

color connection

Polo Double Black

Robert Cavalli Black Kiton Black Black XS

Polo Black Black

• black beauty– black

• names, packaging, ingredients

color connection

Black Orchid

Armani Crema NeraActive Charcoal

Bulgari Black Elton John #4

Renova

• gold mine– gold

• names, packaging, concept

color connection

Donna Karan Gold Valentino Gold Guess Gold

La Prairie

Cellular Radiance

Dolce & Gabbanna Gold

Concept Bistro & RestaurantGoldBar NYC

• what’s next?

– red• Gap, AHA Go Red for Women,

Macy’s

– green• organic & natural

– metallic• silver, platinum, white gold

color connection

liquid silver

cool ozone

sterling silver rose, chinese

peony

crisp musk

designer connection

• fashion designers

– fragrance

• classics and new players

designer connection

Betsey Johnson Michael Kors Vera Wang

Girogio ArmaniChanel Yves Saint Laurent

• designers move home

– candles– fashion, shoes, interior design

designer connection

Oscar de la Renta Manlo Blahnik Jonathan Adler

• outside of fashion

– fragrance, skincare, food

designer connection

Coach Care by Stella McCartney Norma Kamali Wellness Cafe

flavor connection

flavor connection

SV Supreme Vodka

Trump Super

Premium Vodka

Coca Cola

Blak

Hempmilk

• food for thought

– alcohol, ready to drink, confections– fabric, color, sourcing

Courvoisier Cognac

L'edition Imperiale

Silver White & Pearl

Essence PigmentsBrazilian Acai Berry Sorbet

www.trendincite.com

888-561-1229

special thanks to Aromatech for supplying the fragrances