the explosure hartono mall

The PresentationThe exposure Analysis

Economic impact on the development of HARTONO MALL

YOGYAKARTA

Organized and presented By : Herman E. Fherro, MBA

The Preface Modern Shopping Mall or shortened with the Mall is closed building

multilantai filled by various types of retail units in one unity of the structure of the compact (buildings), with the aim to facilitate access to visitors (buyer)from one unit to the other retail units.

The intent and purpose of constructing Hartono Mall Yogyakarta is to meet the needs of life and entertainment society of the middle class as well as help tenant/ businessmen develop business. Yogyakarta is Famous As The City With The number of the most middle class, plus the class Objective Consumptive nature who likes the product and new things, no wonder if many foreign investors that Compete Come to invest including investments in Retail/ Shopping Mall

For the people of the class Medium Enterprises, Mall is The Place As well as the place Entertainment Rest. BAgi Creative Businessmen mall made the place for Develop The business.

Positive contribution to the existence of HARTONO MALL YOGYAKARTA

Mall provide increased state revenues in the form of taxs due to the presence of AktiVItas The economy. Economic activity which occurs also not play because the factor driving the discounted rates of Urban that come to the mall would have been in the dominance of the Medium over.

Ideally they can spend more than 100 thousand rupiah for each return them to the mall.

(Accumulation of parking, shopping, eat, or other activities such as watch a movie theater).

Each of the Establishment of the Mall means the absorption of new labor. Each of the economic growth of 1 percent is only able to absorb the labor force as many as 250,000 - 300,000 workers.

Mall is a symbol of recognition from other parties

Especially tenant (especially if tenant from outside The land) that the investment climate in Indonesia.


According to the world investment index, Indonesia entered stages

The 17 countries that can be used as a place to invest. Following the increase in Jakarta Composite Index close to penetrate the number 3000, is another indication that shows the macro, this country has a strong economic fundamentals. Mall also provide facilities and accommodate all The needs of the people of the city in general, so mall Become the building required in almost all the center The city in Indonesia


Negative Contribution The existence of the Mall

Many mall will also do the number of differences between the rich and the poor so that the poor are increasingly do not feel comfortable.

In addition to the impact of the development of other Mall is :

Citizens are increasingly difficult to get open space. As water resource area or the garden, so that in turn will cause the flood. Social impact of the development of the mall

is : Citizens will has just gotten married to the

consumptive and Spend time in the mall.

If the people have a good financial ability to work in the Mall may not be too problem, but if the host does not have enough money, then that will happen is the number of the crime which will be increasingly high as : pickpocket, penjambretan, robbery, etc. In the concept of the theory of urban development, which should be the gathering of the citizens is "Garden" or open area. But because of the limited funding from the local government to build a new garden and maintenance of the garden was so difficult for the garden or land anak visited.


The citizens felt the garden that is not well maintained, dirty and without slums.

There is an interesting behind the growth of the mall increased, because the citizens of the city of lost a place to just come together, then mall so one - the only place to showcase gathered and interaction between the citizens of the city.

Another negative impact of the growth of the Mall is :

Marginalisation of traditional market that turn off the activity of indigenous traditional merchants.


The impact of the existence of MALL against the area around the

The Traditional MarketSmall Traders/ traditionally difficult to be able to compete with traders medium over in buy/ hiring retail unit small or medium class because it was not able to compete with the retail merchants large class. The availability of capital (Capital) repeatedly become obstacles small traders to be able to compete with large trader. Modern marketsModern Shopping Mall is closed buildings filled by various types of retail units in one unity of the structure of the compact for the purpose of easy access visitors/ buyer from one unit to the other retail unit. Mall usually have Anchor Stores And Vouchers.

The number of traditional markets traditional merchants are increasingly and day decreases due to less compete with modern markets that give better comfort.

MODERN markets as note from 37 traditional market in Yogyakarta Special Region only 2 percent of the level of huniannya above 75%, the rest only have the level of shelter under 50%.

The solution : create more creative industry in Daerah Istimewa Yogyakarta.


The number of traditional merchants are increasingly and day decreases due to less compete with modern markets that give better comfort.

As a note of 37 traditional market in Yogyakarta Special Region only 2 percent of the level of huniannya above 75%, the rest only have the level of shelter under 50%.

The solution : create more creative industry in Daerah Istimewa Yogyakarta.


Who had the market segment traditional grades can compete with social circles from the highest to lowest cause benefits increased sales.

So if the traditional market function only to work.

But if the mall there are some function of work and leisure and Have specific benefits namely :

- Increase the power for the potential- More turn on the atmosphere and improve

competitiveness - To the development of trade in Yogyakarta


The traditional market that was destroyed not because of modern markets, but because of the existence of the Traditional Market WITH MODERN.

In Indonesia the market share and business performance of the traditional market decline, while at the same time modern markets have increased every year.

Many traditional market that is not well maintained, so with various needs offered by modern market traditional market is now being threatened by the existence of modern markets.

Add that about the weakness that belongs to the traditional market, weakness has become the basic character that is difficult to be changed.

Conclusion

Design factors and a view of the market, atmosphere, landscapes, layout, the diversity and quality of goods, promotion, operational hours a limited market and optimizing the utilization of selling space is the greatest weakness of traditional markets in the face of competition with modern markets.

Conclusion

Other factors that can also be the cause of the lack of development of the traditional market is a lack of resources and support characteristics of traditional vendors namely strategy, less planning good, limited capital access that caused the warranty (collecteral) is not sufficient.

Lack of economic scale (Economic of scale installation design)Lack of interwoven cooperation with large suppliers, bad

management procurement, and there is no ability to adjust with customer desire.

Conclusion

Consumer Lifestyle changes in behavior buy retail goods are influenced by the ease and guarantee the quality of modern markets including :

- modern markets can sell more products that more qualified With cheaper prices.

- Information price list each item is available with easily accessible public.

- modern markets provide shopping environment that is more comfortable and clean with hours open for the long and offers various choices Payment such as credit card, etc.

The Total Widespread Hartono Mall Yogyakarta 75.000 m2, with the amount of tenant

As many as 284 unit, consisting of Anchor tenant, Larg tenant and the Store Tenant. - Anchor Tenant already tersewa namely : Hypermart, Parkson, The sun Department Store, Blitz, Ace Hardware Informa - Larg Tenant already tersewa namely : Happy Puppy, Funworld, Electronic Solution, Mavindo, Apkomindo, King's Fun. In addition there are also ATM center, Island, and Vouchers.

Conclusion

The Preface Hartono Lifestyles Mall is the largest shopping center in Java

the middle part of the building area with 220,000 m2 & located above the land dimension 6.2 H, which was established in 2013 end, Hartono Mall located in Jl Raya Ringroad North America, Sanggrahan, Kaliwaru, Condongcatur, Depok Sleman, Yogyakarta.

Hartono Mall has 8 floors consisting of Basements 1, 2, Lower Ground Basement, Grand Floor, Upper Ground Floor First Floor, Second Floor, and Thrid Floor.

In Hartono mall there 284 The number of the unit tenans, with total widespread 76 000 m2, with its main tenants is the Sun Department Store, Hypermart, and Ace Hardware Informa. Equipped parking capacity of 3500 cars and 2000 motor. His Plan Hartono Lifestyle Mall will operate from June 2015.

LAY OUT the LOWER GROUND

ATM CENTER

CarrefourThe

Department Store

LAY OUT Ground Floor

Trendy Fashion and Accessories

Restaurants

The Department

Store

LAY OUT the UPPER GROUND

Trendy Fashion and Accessories

Restaurants/ Cafe

Jewellery

The Department Store

LAY OUT FIRST FLOOR

Electronics

Tournament Related

Gadgets - HP

Services

The Department Store

LAY OUT the Second Floor

VouchersRestaurants/

Cafe

Tournament Related

Cinema

LAY OUT THIRD FLOOR

Gadgets/ HP

Entertainment

Mall Name : Hartono Mall Yogyakarta Location : Jl. Raya Ringroad North

America, Sanggrahan, Kaliwaru,

Depok, Sleman, Yogyakarta Operation Commencement : September 2015 Target : High and Segment Land The Area : 6.3 Hectare Parking Area Capacity : 3,500 Car Parking Lot : 2,000 Motorcycle Tires' Parking Lot Floor : B2, B1, LG, GF, UG, 1st

floor, 2 nd floor, 3rdFloor Electricity : 10,000 KVA A Generator : 10,000 KVA The Telephone Line : 300 - 600 Lines AC : 5,000 TR. Water Supply : DEEP WELL Service Lift : 4 units Passenger Lift : 4 units Escalator : 44 units Travellator : 4 The unit

Overview of Hartono Mall Yogyakarta

HARTONO MALL - Building Location

YOGYAKARTAPopulation : suite 3.500.000

(population increase: 1.04% per year)Panas Tourist : 3.000.000 people per yearSecond tourist destination in BiggestA

Tertiary Trade area (30-45 min)

Secondary Trade area

(About 15-30 min)

The Primary trade area (0-

15 Min)

•2 recommended From Jogja International Hospital•2 recommended from Condong Catur Terminal •10 Recommended from Adi Sutjipto International Airpot•12 Recommended from The Pillar Station•10 recommended from Australian Ambassador The discourse University, Gadjah Mada University, UPN, UII, •10 recommended from Colossians De Brito High School•10 Recommended from Stella Duce High School10 Recommended from Galeria Mall

•45 recommended from Borobudur Temple•15 recommended from Giwangan The

Terminal•10 Recommended from Atma Jaya University•20 Recommended from Malioboro Mall•20 Recommended from Prambanan Temple Outboard•20 Recommended from Bringharjo Convenience Market•15 Recommended from Ambarukmo Plaza•15 recommended from Jogja City Mall•15 Student Park Apartment Seturan

TRADE AREA SECTOR

OUT Fittings

Lower Ground :The Total tenans that already existing tersewa 28 units, already fittings out there are 19 units

Ground Floor :The Total tenans that already existing tersewa 30 units, already fittings out there are 14 units

Upper Ground Floor : The Total tenans that already existing tersewa 31 The unit that has been out there Fittings 19 The unit

First Floor (1st floor) : The Total The already existing tersewa tenans 25 The unit that has been out there Fittings 20 units

The Second Floor (2 nd floor) The Total tenans that already existing tersewa 21 units, already fittings out there are ten units

Third Floor (3rd Floor) The Total tenans already tersewa there are 1 units that have been fittings out there are 4 units

the explosure hartono mall

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