the executiveinsite report - wordpress.com · 2019. 2. 10. · insite #1: population, household...

Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 1

The ExecutiveInsite ReportPrepared for: CRC/RCA Multiplication Movement Implementation TeaStudy area: Polygon Around 10220 238th St SW, Edmonds, WA 98020, USA

Base State: WASHINGTONCurrent Year Estimate: 2018

5 Year Projection: 2023Date: 8/2/2018

Semi-Annual Projection: Fall

This ExecutiveInsite Report has been prepared for CRC/RCA MultiplicationMovement Implementation Tea. Its purpose is to “tell the demographicstory” of the defined geographic study area. ExecutiveInsite integratesnarrative analysis with data tables and graphs. Playing on the report name, itincludes 12 “Insites” into the study area’s story. It includes both demographicand beliefs and practices data.

ExecutiveInsite is intended to give an overview analysis of the definedgeographic study area. A defined study area can be a region, a zip code, acounty or some custom defined geographic area such as a radius or a userdefined polygon. The area of study is displayed in the map below.

THE STUDY AREA

THE 12 INSITES More Information INSITE PAGE Please refer to the last page of the report for additional notes and

interpretation aides in reading the report.Insite #1: Population, Household Trends 2Insite #2: Racial/Ethnic Trends 3 Not all of the demographic variables available in the MI System are found in

this report. The FullInsite Report will give a more comprehensive view of anarea's demographics.Also, the Impressions Report adds additional social, behavioral views and theQuad Report provides a detailed view of religious preferences, practices andbeliefs.

Insite #3: Age Trends 4Insite #4: School Aged Children Trends 6Insite #5: Household Income Trends 7Insite #6: Households and Children Trends 9Insite #7: Marital Status Trends 10Insite #8: Adult Educational Attainment 11Insite #9: Employment and Occupations 12Insite #10: Mosaic Household Types 13Insite #11: Generations 14Insite #12: Religious Program Or Ministry Preferences 15


INSITE #1: POPULATION AND HOUSEHOLD TRENDSPopulation: Households:The estimated 2018 population within the study area is 80,320. The2023 projection would see the area grow by 1,670 to a total populationof 81,990. The population within the study area is growing somewhatslower than the statewide growth rate. While the study area isprojected to grow by 2.1% in the next five years, the state is projectedto grow by 5.3%. The study area’s estimated average change rate is0.4%.

The households within the community are growing faster than thepopulation, thus the average population per household in 2010 was2.34 but by 2023 it is projected to be 2.34. Compare this to thestatewide average which for the current year is estimated at 2.55persons per household.

Population Per Household Family Households:Population per Household: The relationship between population andhouseholds provides a hint about how the community is changing.When population grows faster than households, it suggests an increasein the persons per household. This can only happen when more personsare added either by birth or other process such as young adults inmultiple roommate households or young adults returning to live withparents. In some communities this can occur when multiple families livein the same dwelling unit.

Family households provide an additional hint about the changingdynamics of a community. If family household growth followspopulation growth, then it would be reasonable to assume that theincreasing population per household comes from additional children.This is the case within the the study area. Family households aregrowing as fast as the population suggesting that the increasingpopulation per household is from additional children.

Population/Households & Family Trends 2000 2010 2018 2023 2028Population 73,835 75,353 80,320 81,990 85,105 Population Change 1,518 4,967 1,670 3,115 Percent Change 2.1% 6.6% 2.1% 3.8%

Households 30,884 32,206 34,366 35,088 36,443 Households Change 1,322 2,160 722 1,355 Percent Change 4.3% 6.7% 2.1% 3.9%

Population / Households 2.39 2.34 2.34 2.34 2.34 Population / Households Change -0.05 0.00 0.00 0.00 Percent Change -2.1% -0.1% 0.0% -0.1%

Families 19,518 19,148 20,493 20,948 Families Change -370 1,345 455 Percent Change -1.9% 7.0% 2.2%

NOTE: Family Household data is not projected out 10 years.

Population, Household & Family Trends

2000 2010 2018 2023 20280

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

Population Households Families*

0.21%

0.82%

0.42%

0.76%

Average Annual Percentage Change BetweenReported Years

2010 2018 2023 20280.0%

0.1%

0.2%

0.3%

0.4%

0.5%

0.6%

0.7%

0.8%

0.9%


INSITE #2: RACIAL-ETHNIC TRENDSThe US population’s racial-ethnic diversity is continually adding new andrich cultural mixes. This data considers the five groups for whichtrending information is available. Please note that several groups areaggregated into a single category due to their smaller size. Thosepersons who indicated Hispanic or Latino ethnicity along with a racialcategory have been separated into a Hispanic or Latino category.

The Population: Racial/Ethnic Trends table provides the actual numbersand percentage of the total population for each of the five racial/ethniccategories. Pay special attention to the final column on the right. Thiswill quickly indicate the direction of change from the last census to thecurrent five year projection.

The Racial Ethnic Trends graph displays history and projected change byeach racial/ethnic group.

This chart shows the percentage of each group for the current yearestimate.

The percentage of the population…Asian (Non-Hisp) is projected to remain about the same over the nextfive years.

White (Non-Hisp) is projected to remain about the same over the nextfive years.

Black/African American (Non-Hisp) is projected to remain about thesame over the next five years.

Hispanic or Latino is projected to remain about the same over the nextfive years.

2010 2018 2023 2010% 2018 % 2023 % 2010 to 2023 %pt ChangeRace and EthnicityAsian (NH) 8,294 8,869 9,079 11.01% 11.04% 11.07% 0.07%Black/Afr Amer (NH) 2,972 3,061 3,149 3.94% 3.81% 3.84% -0.10%White (NH) 54,002 57,234 58,061 71.67% 71.26% 70.81% -0.85%Hispanic/Latino 6,277 6,931 7,306 8.33% 8.63% 8.91% 0.58%P Is/Am In/Oth (NH) 3,808 4,225 4,395 5.05% 5.26% 5.36% 0.31%

Totals: 75,353 80,320 81,990

Racial-Ethnic Population Trends

2010 2018 20230

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Asian (NH) Black/Af Am (NH)

White (NH) Hisp/Latino

P Is/Am In/Oth (NH)

11%

4%

71%

9%5%

Racial/Ethnicity as Percentage of Pop: 2017

Asian (NH) Black/Af Am (NH)

White (NH) Hisp/Latino

P Is/Am In/Oth (NH)


INSITE #3: AGE TRENDSA community’s age structure and how it is changing is an important partof its story. Overall, the American Population has been aging as the BabyBoomers progress through each phase of life. This has been abetted byepisodes of declining live births. However, this picture may particularizedifferently from community to community. There are communities inthe US where the average age is lower than some others. In other cases,there is a clear shift toward senior years as the Boomers enter theirretirement years.

The Age Trend Insite explores two variables: Average age and Phase ofLife.Average Age Trends provides five important snapshots of a communityfrom five data points; the 2000 census, the last census, the currentyear estimate, the five-year projection and the ten year forecast.These five numbers will indicate the aging direction of a community.

The Phase of Life Trends breaks the population into seven life phasesthat the population passes through in its life time.

AGEAverage Age Trends 2000 2010 2018 2023 2028Average Age: Study Area 39.43 41.27 42.89 43.57 44.15Percent Change 4.7% 3.9% 1.6% 1.3%

Average Age: WA 35.94 37.26 39.58 40.72 41.68Percent Change 3.7% 6.2% 2.9% 2.4%Comparative Index 110 111 108 107 106

Median Age: Study Area 38 42 43 44 44

Summary of Average Age Findings:The Average Age Trend chart shows both history and projection ofthe change in average age in the study area. The average age of thestudy area has been rising for several years. It is projected to riseover the next five years.

A comparison to the average age of the state helps to contextualizethe significance of the average age of the study area and its historyand projection. In the graph above, the study area and state are laidout side by side. The state's average age is estimated to be lowerthan the study area.

3941

43 44 44

Study Area Average Age Trend

2000 2010 2018 2023 202820

25

30

35

40

45

50

Ave. Age Comparison: Study Area to State

2000 2010 2018 2023 202805

101520253035404550

Study area WA


INSITE #3: AGE TRENDS (continued)PHASE OF LIFE

The Phase of Life analysis provides insight into the age distribution of apopulation across the different stages of life experience. It can reveal acommunity in transition.

Pay special attention to the color codes of the Change column (far rightbelow). It will immediately indicate which phases are increasing ordecreasing as a percentage of the population.

Phase of Life 2010 2018 2023 2028 2010% 2018% 2023% 2028%Estimated 10 Year %pt

Change 2018 - 2028

Before Formal SchoolingAges 0 to 4 3,809 4,507 4,521 4,632 5.1% 5.6% 5.5% 5.4% -0.2%

Required Formal SchoolingAges 5 to 17 10,992 10,604 11,396 12,274 14.6% 13.2% 13.9% 14.4% 1.2%

College/Career StartsAges 18 to 24 6,211 6,737 5,951 5,976 8.2% 8.4% 7.3% 7.0% -1.4%

Singles & Young FamiliesAges 25 to 34 9,365 9,592 9,861 9,606 12.4% 11.9% 12.0% 11.3% -0.7%

Families & Empty NestersAges 35 to 54 21,411 20,200 19,483 20,076 28.4% 25.1% 23.8% 23.6% -1.6%

Enrichment Years Sing/CouplesAges 55 to 64 10,799 12,192 11,642 10,714 14.3% 15.2% 14.2% 12.6% -2.6%

Retirement OpportunitiesAge 65 and over 12,766 16,489 19,135 21,827 16.9% 20.5% 23.3% 25.6% 5.1%

Summary of Phase of Life Findings:Phase of Life changes reflect the age profile of a community. Onaverage, it takes 2.1 children per woman to replace both mother andfather. If the percentage of the population under 20 is declining as apercentage of the total it is likely that the community will see anincrease in the more senior aged population possibly due to a decline inbirth rates.

In this study area children 17 years of age and younger are increasing asa percentage of the total population. Considering the other end of thephases of life, adults 55 years of age and older are increasing as apercentage of the total population.

In summary it may be that the community is experiencing some growthof children of school age.

-0.2%

1.2%

-1.4%-0.7%

-1.6%-2.6%

5.1%Phase of Life Changes

0 to

4

5 to

17

18 to

24

25 to

34

35 to

54

55 to

64

65 &

ove

r-3.0%-2.0%-1.0%0.0%1.0%2.0%3.0%4.0%5.0%6.0%


INSITE #4: SCHOOL AGED CHILDREN TRENDSChildren are the future! Understanding their specific populationdynamics is critical for all planners of social and/or educational services.The “School Aged Children” variable is a subset of the “Required FormalSchooling” segment in the Phase of Life profile. It allows one to zoom inmore closely on the children who are of formal schooling age.

The School Aged Children variable provides a snapshot of three levels ofthe population that comprise school age children. The three levelsroughly correspond to the following.

· Elementary grades· Intermediate/Middle School grades

The school aged population includes all school aged children includingthose enrolled in public and private schools, those home schooled andchildren in institutions.

· High School grades

School Aged Children 2010 2018 2023 2010% 2018% 2023%Estimated 5 Year %ptChange 2018 - 2023

Early ElementaryAges 5 to 9 3,725 3,964 4,844 33.9% 37.4% 42.5% 5.1%

Late Elementary-Middle SchoolAges 10 to 14 4,248 4,231 4,079 38.6% 39.9% 35.8% -4.1%

High SchoolAges 15 to 17 3,019 2,409 2,474 27.5% 22.7% 21.7% -1.0%

Summary of School Aged Children Findings:Early Elementary children ages 5 to 9 are projected to increase as apercentage of children between 5 and 17 by 5.1%.

High School aged children 15 to 17 are declining as a percentage ofchildren between 5 and 17 by -1.0%.

Late Elementary to Middle School aged children ages 10 to 14 aredeclining as a percentage of children between 5 and 17 by -4.1%.

Overall, children are aging through, but there is some evidence of aresurgence of children in the younger years.

-97

104

-97

Comparative Index: Study Area to State byLevel

Early Elem LateElem/Mid

High School-150

-100

-50

0

50

100

150

2018 to 2023 Change

37%40%

23%

43%

36%

22%

School Aged Children Trends: By Levels

Early Elem LateElem/Mid

High School0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

2018 2023


INSITE #5: HOUSEHOLD AND FAMILY INCOME TRENDSAVERAGE HOUSEHOLD INCOME AND PER CAPITA INCOME

Average Household Income and Per Capita Income indicate the level offinancial resources within a community. Average Household incomereflects the average income for each household, whether family or non-family.

Per Capita Income is a measure of the average income of all personswithin a household. For family households, this would include allchildren. It does not mean that each person actually contributes to theaverage income from work. It is calculated by dividing the aggregatehousehold income by the population.

In this study area, the estimated current year average householdincome is $96,069. The average household income is projected to growby 15.3% to $110,784.

The estimated per capita income for the current year is $41,104. ThePer Capita Income is projected to grow by 15.3% to $47,410.

Income Trends 2010 2018 2023 2010% 2018% 2023%Estimated 5 Year %ptChange 2018 - 2023

HouseholdsLess than $10,000 1,650 1,405 1,175 5.1% 4.1% 3.3% -0.7%$10,000 to $14,999 1,260 1,006 814 3.9% 2.9% 2.3% -0.6%$15,000 to $24,999 2,886 2,596 2,359 9.0% 7.6% 6.7% -0.8%$25,000 to $34,999 3,052 2,834 2,314 9.5% 8.2% 6.6% -1.7%$35,000 to $49,999 4,500 3,772 3,470 14.0% 11.0% 9.9% -1.1%$50,000 to $74,999 5,730 6,407 5,536 17.8% 18.6% 15.8% -2.9%$75,000 to $99,999 4,191 4,723 5,220 13.0% 13.7% 14.9% 1.1%$100,000 to $149,999 5,407 5,547 6,245 16.8% 16.1% 17.8% 1.7%$150,000 to $199,999 2,067 3,613 3,655 6.4% 10.5% 10.4% -0.1%$200,000 or more 1,463 2,465 4,298 4.5% 7.2% 12.2% 5.1%

Totals 32,206 34,368 35,086

$81,377$96,069

$110,784

Average Household Income Trend

2010 2018 2023

$34,781

$41,104

$47,410Per Capita Income Trend

2010 2018 2023


INSITE #5: HOUSEHOLD AND FAMILY INCOME TRENDS (continued)FAMILY INCOME

Family income is a sub-set of household income. It excludes non-familyhouseholds. Family households include two or more persons who arerelated and living in the same dwelling unit. Children are more likely tolive in family households. Non-family households are households inwhich two or more persons live in the same dwelling unit but areunrelated.

The number of families with annual incomes above $100,000 isprojected to decline over the next five years. For the current year, it isestimated that 45.5% of all family incomes exceed $100,000 per year. Infive years that number is projected to be 44.8%.

Income Trends 2018 2023 2018% 2023%Estimated 5 Year %ptChange 2018 - 2023

FamiliesLess than $10,000 385 392 1.9% 1.9% -0.01%$10,000 to $14,999 366 368 1.8% 1.8% -0.03%$15,000 to $24,999 872 881 4.3% 4.2% -0.05%$25,000 to $34,999 1,247 1,475 6.1% 7.0% 0.96%$35,000 to $49,999 1,584 1,609 7.7% 7.7% -0.05%$50,000 to $74,999 3,464 3,524 16.9% 16.8% -0.08%$75,000 to $99,999 3,259 3,310 15.9% 15.8% -0.10%$100,000 to $149,999 4,246 4,289 20.7% 20.5% -0.24%$150,000-$199,999 2,973 3,000 14.5% 14.3% -0.18%$200,000 or more 2,098 2,099 10.2% 10.0% -0.22%

Totals 20,494 20,947

MEDIAN INCOME BY RACE AND ETHNICITYMedian income by race and ethnicity is a subset of household income.Median income is that point where there are as many households withincomes greater than the median as there are households with incomesless than the median.

Median Income by Race and Ethnicity 2018

Asian Household Income $75,329Black/ African American Household Income $47,622Hispanic/Latino Household Income $56,766White/Anglo Household Income $75,276P Is, Am Indian Other Household Income $59,416Average $62,882

Median Household Income by Race andEthnicity

Asian Household Income

Black/ African Am

erican Household

Hispanic/Latino Household Income

White/Anglo Household Income

P Is, A

m Indian Other Household

$0$20,000$40,000$60,000$80,000


INSITE #6: HOUSEHOLDS AND CHILDREN TRENDSDiversity of child rearing environments is increasing along with themany other types of growing diversity in the US. To understand this, webegin with the types of households that exist in a community. Thereare…

The concern of this analysis is family households with children under 18.Of the types of family households with children there are…

• family households with children under 18 • Married couple families• family households without children under 18 • Single parent families (father or mother)

These two are reported for the study area in the table below.

Households 2010 2018 2023 2010% 2018% 2023% Estimated 5 Year %ptChange 2018 - 2023Households with Children under 18Married Couple 5,810 5,998 6,034 68.9% 73.1% 72.7% -0.4%Single Parent 2,621 2,206 2,261 31.1% 26.9% 27.3% 0.4%

Of the households with children under 18, married couple householdsare decreasing as a percentage while single parent households areincreasing. The graph to the right illustrates this. Bars above the 0%point indicate a family type that is increasing while bars below 0% isdecreasing. This provides "insite" into how family households andstructures with children are changing in the study area.

A comparison to the state reveals to what extent this community issimilar or dissimilar to the state as a whole. The study area's marriedcouple households with children are similar to the state's profile. Thepercentage of single parent households with children is less than thestate.

-0.4%

0.4%

Households with Children: ProjectedChange

Married CoupleFamilies

Single ParentFamilies

-1%-0%-0%0%0%0%1%

Households with Children Under 18 Comparedto State

Family:Married-couple

Family:Single Parent

0%10%20%

30%40%50%

60%70%80%

2018% WA 2018% of Total

73.1%

26.9%

Percentage of Households with Children byType

Married Couple Single Parent


INSITE #7: MARITAL STATUS TRENDSMARITAL STATUS BY TYPE

Population by Marital Status considers the number and percentage ofpersons 15 years of age and greater by their current marital status.Trend information as well as a comparison to the study area’s statemarital status types provide two different views of this social reality.

Marital types reported include..• Never Married (Singles)• Currently Married• Divorced• Separated• Widowed

2010 2018 2023 2010% 2018% 2023% 2010 to 2023 %pt ChangePopulation by Marital Status: Age 15+Never Married 17,159 19,351 19,987 26.6% 28.3% 28.8% 2.2%Married 34,302 34,311 34,579 53.2% 50.2% 49.9% -3.3%Divorced 7,879 8,696 8,679 12.2% 12.7% 12.5% 0.3%Separated 1,079 1,507 1,532 1.7% 2.2% 2.2% 0.5%Widowed 4,083 4,470 4,556 6.3% 6.5% 6.6% 0.2%

In this community, the current year estimate of marital status reveals a community of adults less likely to be married than the state average foradults. The percentage single never married is lower than the state average for adults 15 years and older. Divorce is more prevalent than thestate wide average.

Women 15 years and older are more likely to be divorced than men. Women 15 years and older are more likely to be widowed than men.

-97 -97

106130 127

Marital Status: Comparison to the State

NeverMarried

Married Divorced Separated Widowed-150

-100

-50

0

50

100

150

Single Female and Male Comparison by Type (CY)

Divorced Never Married Widowed0%

10%20%30%40%50%60%70%80%

Female

Male


INSITE #8: ADULT EDUCATIONAL ATTAINMENTThe level of educational attainment of a community’s adult populationis an important indicator of its opportunities and challenges. Thisanalysis will look at the Adult Educational Attainment from threeperspectives.

First, it looks to see if the level of educational attainment for adults isrising or not. Second, it compares the level of attainment to that of thestate of WASHINGTON. (If this is a state report, the comparison willbe to itself.) Finally, the table provides the percentages from 2010.

EDUCATIONAL LEVEL ATTAINMENT CHANGEThe educational attainment level of adults has been rising over the past few years. It is projected to rise over the next five years by 1.5%.

EDUCATIONAL LEVEL COMPARED TO THE STATE

2010 2018 2023 WA 2018% 2018 Study Area-State Comp Index The overalleducational attainmentof the adults in thiscommunity is greaterthan the state.

Population by Educational Attainment: 25+Less than 9th Grade 3.2% 3.3% 3.5% 4.0% 83Some HS 3.4% 4.3% 4.2% 5.5% 78HS Dipl or GED 19.2% 18.3% 18.0% 22.9% 80Some College 24.9% 21.7% 20.4% 24.4% 89Associate Degree 9.4% 8.5% 8.7% 9.8% 87Bachelor's Degree 25.5% 28.6% 29.6% 21.1% 135Grad/Profess Deg 14.4% 15.3% 15.6% 12.2% 125

0%

2%

Projected Change in Adult Educational Attainment

HS or Less Assoc Degreeor Greater

0.0%

0.5%

1.0%

1.5%

2.0%

3.3% 4.3%

18.3%21.7%

8.5%

28.6%

15.3%

4.0%5.5%

22.9%24.4%

9.8%

21.1%

12.2%

Comparison of Study Area to State

Less than9th Grade

Some HS HS Diplor GED

SomeCollege

AssociateDegree

Bachelor'sDegree

Grad/ProfessDeg

2018% WA 2018%


INSITE #9: POPULATION BY EMPLOYMENTLike educational attainment, an analysis of a community by itsemployment types and categories provides an important “insite” intoits socio-economics. This analysis looks at two factors.

First is a report of the employed population 16 and over by thetraditional “blue collar” and “white collar” occupations and comparesthese to the state. Second, it looks at the community by the sevenstandard census bureau occupations and compares them to the state.

EMPLOYED POPULATION: BLUE COLLAR OR WHITE COLLAR

On the chart to the left, the study area is compared to the state of WASHINGTON. This study area is well above the state average for WhiteCollar workers. It is well below the state average for Blue Collar workers.

EMPLOYED CIVILIAN POPULATION BY OCCUPATION2018 WA 2018 Comp. Index Interpretation

Employed Civilian Pop 16+ by OccupationBldg Maintenance & Cleaning 3.3% 3.4% 96 At about the state average.Construction 5.8% 7.9% 74 Well below the state average.Farming, Fishing, & Forestry 0.5% 1.8% 27 Well below the state average.Food Preparation Serving 5.6% 5.4% 103 At about the state average.Healthcare Support 2.5% 2.2% 115 Well above the state average.Managerial Executive 19.1% 16.0% 119 Well above the state average.Office Admin 12.8% 12.3% 104 At about the state average.Personal Care 4.2% 4.2% 98 At about the state average.Production Transportation 7.8% 11.4% 69 Well below the state average.Prof Specialty 25.6% 23.5% 109 At about the state average.Protective 1.2% 1.9% 63 Well below the state average.Sales 11.6% 9.9% 118 Well above the state average.

28.3%

71.7%

36.0%

64.0%

Comparison of Blue and White CollarEmployment

Blue Collar White Collar0%

10%20%30%40%50%60%70%80%

2018% WA 2018%

28.3%

71.7%

Percentage White to Blue Collar

Blue Collar White Collar


INSITE #10: MOSAIC SegmentsMosaic is a geo-demographic segmentation system developed by andfor marketers. Instead of looking at individual demographic variables,a segmentation system clusters households into groups with multiplecommon characteristics. Demographic variables that generally clustertogether would include income, educational levels, presence ofchildren and occupations among others.

This database is developed by Experian. Some find the informationhelpful because it presents a multi-dimensional view of a community.

In the report below, the top 15 Mosaic Segments of the study area areprovided. (If less than 15, rows will be blank.)

NOTE: For a full description please see the DI Demographic SegmentGuide (Mosaic) under the Help menu on the Documents gallery.

2018 2018% State % Comp Index Relative to the WA State Ave.Mosaic SegmentsC13 Booming with Confidence - SilverSophisticates 5,492 16.0% 4.7% 339 Well above the state average

E19 Thriving Boomers - Full Pockets, Empty Nests 3,712 10.8% 2.0% 542 Well above the state average

O54 Singles and Starters - Striving Single Scene 2,878 8.4% 4.9% 171 Well above the state average

C11 Booming with Confidence - Aging of Aquarius 2,496 7.3% 4.1% 177 Well above the state average

Q62 Golden Year Guardians - Reaping Rewards 1,870 5.4% 2.1% 256 Well above the state average

K40 Significant Singles - Bohemian Groove 1,812 5.3% 3.0% 174 Well above the state average

H26 Middle-class Melting Pot - ProgressivePotpourri 1,757 5.1% 2.0% 254 Well above the state average

Q65 Golden Year Guardians - Senior Discounts 1,728 5.0% 3.2% 159 Well above the state average

G24 Young, City Solos - Status Seeking Singles 1,472 4.3% 1.6% 265 Well above the state average

D16 Suburban Style - Settled in Suburbia 1,241 3.6% 0.8% 474 Well above the state average

K39 Significant Singles - Metro Fusion 1,163 3.4% 0.5% 652 Well above the state average

K37 Significant Singles - Wired for Success 1,048 3.0% 1.5% 198 Well above the state average

L42 Blue Sky Boomers - Rooted Flower Power 932 2.7% 4.7% 58 Well below the state average

J34 Autumn Years - Aging in Place 870 2.5% 3.5% 73 Somewhat below the state average

C12 Booming with Confidence - Golf Carts andGourmets 650 1.9% 0.4% 525 Well above the state average

Learn about your Mosaic HouseholdsTo access Mosaic Portrait data click on:Mosaic USA E-Handbook by Experian (To open in a new Tab hold Control key when you click on the link)Handbook includes Mosaic Overview and two graphic pages for each of the 19 Groups and 71 Segments.For faith based clients, to access the Mosaic application guide click on:Mission Impact Mosaic Application Guide by Bandy (To open in a new Tab hold Control key when you click on the link)

https://s3-us-west-2.amazonaws.com/mi-docs/Mosaic+USA+E-Handbook.pdfhttp://missioninsite.com/missionimpact-guide/


INSITE #11: GENERATIONSA powerful way to envision demographics is by following a generationthrough its phases of life. This is because there are, in a generalsense, common life experiences at each phase of life. But even moreinteresting is to understand a generational cohort group that has aunique sense of belonging to others born and coming of age together.More than mere age bracketing, a generation develops a sense ofidentity as a group based upon their coming of age experiences—howthey were parented and major world defining events, such as 9/11.Using the Strauss and Howe model of generations one is able to seea more three-dimensional view of a generational group, bringing mereage demographics to life.

According to the Strauss and Howe model, members of a generationshare three qualities. *• An age location in history• Some common beliefs and behaviors, including basic attitudesabout risk taking, culture and values, civic engagement, and family life• A common perceived membership in a generation, e.g., Boomers,Gen X, Millennials etc.(* http://www.lifecourse.com/about/method/phases.html)

Name S & H Type InitialBirth Yr

Final BirthYr

2010 2016 2021 2026Homeland (Z)Artist 2005 2025 3,808 5.1% 9,338 11.7% 14,281 17.6% 20,356 23.9%Millennial (Y) Hero 1982 2004 20,153 27.1% 21,365 26.8% 21,450 26.4% 22,209 26.1%Gen X (13th) Nomad 1961 1981 20,866 28.0% 21,425 26.9% 21,503 26.5% 21,896 25.7%Boom Prophet 1946 1960 16,875 22.7% 16,739 21.0% 16,580 20.4% 15,302 18.0%Silent Artist 1925 1945 10,558 14.2% 9,141 11.5% 6,278 7.7% 4,567 5.4%GI Hero 1901 1924 2,207 3.0% 1,576 2.0% 1,113 1.4% 775 0.9%

Totals: 74,467 100.0% 79,584 100% 81,204 100% 85,105 100.0%For more information on Generational types, go to http://www.fourthturning.com/

Strauss and Howe Generations: Projected Percentages

2010 2017 2022 20270%

5%

10%

15%

20%

25%

30%Homeland (Z)

Millennial (Y)

Gen X (13th)

Boom

Silent

GI

11.7%

26.8%

26.9%

21.0%

11.5%

2.0%

Generations Current Year Percentage

Homeland (Z)

Millennial (Y)

Gen X (13th)

Boom

Silent

GI

http://www.fourthturning.com/


INSITE #12: RELIGIOUS PROGRAM OR MINISTRY PREFERENCESThis information is from the 2017 Quadrennium Project Survey conducted by MissionInsite of US Religious Preferences, Practices and Beliefs called the QuadrenniumProject. The complete survey results are available in the four Predesigned Quad Reports; ReligiousInsite, ReligiousInsite Priorities, MinistryInsite or MinistryInsitePriorities. The Quadrennium White Paper is available on the web site.

Study Area US Average Comparative Index

ModestlyImportant

VeryImportant

ModestlyImportant

VeryImportant

ModestlyImportant

VeryImportant

Personal Growth 35.2% 6.7% 33.9% 7.3% 104 91

Addiction support groups 36.4% 7.3% 29.1% 7.7% 125 95

Health/weight loss programs 32.5% 6.4% 34.4% 7.5% 94 85

Practical training seminars 36.6% 6.3% 38.1% 6.7% 96 94

Family Support and Intervention Services 40.3% 9.2% 36.5% 10.5% 110 87

Crisis support groups 35.8% 9.6% 41.9% 10.1% 86 94

Daycare/After-School Programs 26.0% 6.0% 27.2% 7.8% 96 77

Family oriented activities 38.7% 14.3% 42.6% 17.5% 91 82

Marriage enrichment 33.1% 8.8% 36.5% 9.7% 91 90

Parenting development 27.3% 6.8% 30.9% 7.9% 88 85

Personal/family counseling 39.3% 8.4% 40.0% 10.1% 98 82

Community Involvement and Advocacy Programs 50.8% 13.2% 47.7% 13.8% 106 96

Adult social activities 44.9% 13.2% 52.1% 14.4% 86 92

Involvement in social causes 44.9% 14.2% 47.4% 13.6% 95 105

Social justice advocacy work 39.0% 12.7% 40.5% 11.5% 96 110

Opportunities for volunteering in the community 49.2% 15.1% 50.8% 15.8% 97 95

Community Activities or Cultural Programs 46.4% 10.9% 43.3% 12.9% 107 85

Cultural programs (music, drama, art) 37.4% 11.8% 46.5% 11.3% 81 104

Holiday programs/activities 47.5% 12.8% 49.8% 14.5% 95 88

Seniors/retiree activities 41.1% 12.5% 41.9% 13.4% 98 94

Youth social activities 32.4% 10.6% 35.1% 12.3% 92 86

Religious/Spiritual Programs 28.8% 11.5% 37.4% 18.1% 77 64

Bible or Scripture study/prayer groups 32.8% 14.9% 32.6% 15.9% 101 94

Christian education for children 24.6% 11.3% 29.5% 14.9% 83 76

Contemporary worship experiences 37.2% 9.0% 39.1% 11.5% 95 78

Spiritual discussion groups 35.3% 10.3% 39.0% 11.6% 90 88

Traditional worship experiences 36.3% 16.6% 38.9% 20.7% 93 80

Warm and friendly encounters 46.0% 30.2% 45.3% 33.8% 102 89

The quality of sermons 17.5% 12.1% 36.9% 28.5% 47 42


Supporting Information

Interpreting the ReportThe ExecutiveInsite report is designed for easy reading.But there are several tools provided in the tables thatmake this easier.

Indexes: Some variables will have a column called"Comparative Index." An index is an easy way to compare astudy area with a larger area. For this report, all comparisonsare with the state or states within which the study area falls.The indexes can be interpreted as follows.Change over time: Several trend tables have a column

indicating a change over time. Generally these tables beginwith the last census, include the current year estimate, afive year projection and if available, a 10 year forecast. Thedata in each cell represents a percentage change up ordown.

• Indexes of 100 mean the study area variable is the same asits base area.• Indexes greater than 100 mean the study area variable isabove the base area. The higher the number, the greater it isabove the base.

Color Coding: Both the "Change over Time" and"Comparative Indexes" columns are color coded to easilyspot any change and the direction of that change. • Indexes less than 100 mean the study area variable is below

the base area. The lower the number, the greater it is belowthe base.

Change: Increasing Stable DecliningIndex: Above Ave Ave Below Ave.

Variable Definitions SupportFull variable definitions can be found in the MIDemographic Reference Guide. Download it free from theHelp/Documents menu located on the map screen of yourstudy area on the MissionInsite website.

If you need support with this report, please emailMissionInsite at [email protected].