the executiveinsite report · 2020. 11. 21. · executiveinsite is intended to give an overview...

Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 1

The ExecutiveInsite ReportPrepared for: MissionInsiteStudy area: 3 mile radius

Base State: CALIFORNIACurrent Year Estimate: 2015

5 Year Projection: 2020Date: 7/2/2015

Semi-Annual Projection: Spring

This ExecutiveInsite Report has been prepared for MissionInsite. Its purpose isto “tell the demographic story” of the defined geographic study area.ExecutiveInsite integrates narrative analysis with data tables and graphs.Playing on the report name, it includes 12 “Insites” into the study area’s story. Itincludes both demographic and beliefs and practices data.

ExecutiveInsite is intended to give an overview analysis of the defined geographicstudy area. A defined study area can be a region, a zip code, a county or somecustom defined geographic area such as a radius or a user defined polygon. Thearea of study is displayed in the map below.

THE STUDY AREA

THE 12 I NSITES More Information INSITE PAGE Please refer to the last page of the report for additional notes and interpretation

aides in reading the report.Insite #1: Population, Household Trends 2

Insite #2: Racial/Ethnic Trends 3 Not all of the demographic variables available in the MI System are found in thisreport. The FullInsite Report will give a more comprehensive view of an area'sdemographics. Also, the Impressions Report adds additional social, behavioral views and theQuad Report provides a detailed view of religious preferences, practices andbeliefs.

Insite #3: Age Trends 4

Insite #4: School Aged Children Trends 6

Insite #5: Household Income Trends 7

Insite #6: Households and Children Trends 9

Insite #7: Marital Status Trends 10

Insite #8: Adult Educational Attainment 11

Insite #9: Employment and Occupations 12

Insite #10: Mosaic Household Types 13

Insite #11: Charitable Giving Practices 14

Insite #12: Religious Program Or Ministry Preferences 15


INSITE #1: POPULATION AND HOUSEHOLD TRENDSPopulation: Households:The estimated 2015 population within the study area is 226,313. The2020 projection would see the area grow by 5,361 to a totalpopulation of 231,674. The population within the study area isgrowing somewhat slower than the statewide growth rate. While thestudy area is projected to grow by 2.4% in the next five years, thestate is projected to grow by 4.8%. The study area’s estimatedaverage change rate is 0.5%.

The households within the community are growing but not as fast asthe population, thus the average population per household in 2010 was3.35 but by 2020 it is projected to be 3.35. Compare this to thestatewide average which for the current year is estimated at 2.96persons per household.

Population Per Household Family Households:Population per Household: The relationship between population andhouseholds provides a hint about how the community is changing.When population grows faster than households, it suggests anincrease in the persons per household. This can only happen whenmore persons are added either by birth or other process such asyoung adults in multiple roommate households or young adultsreturning to live with parents. In some communities this can occurwhen multiple families live in the same dwelling unit.

Family households provide an additional hint about the changingdynamics of a community. If family household growth followspopulation growth, then it would be reasonable to assume that theincreasing population per household comes from additional children.This is the case within the the study area. Family households aregrowing as fast as the population suggesting that the increasingpopulation per household is from additional children.

Population/Households & Family Trends 2000 2010 2015 2020 2025Population 211,201 220,303 226,313 231,674 238,391 Population Change 9,102 6,010 5,361 6,717 Percent Change 4.3% 2.7% 2.4% 2.9%

Households 64,249 65,745 67,525 69,078 71,078 Households Change 1,496 1,780 1,553 2,000 Percent Change 2.3% 2.7% 2.3% 2.9%

Population / Households 3.29 3.35 3.35 3.35 3.35 Population / Households Change 0.06 0.00 0.00 0.00 Percent Change 1.9% 0.0% 0.1% 0.0%

Families 46,192 47,115 48,748 49,986 Families Change 923 1,633 1,238 Percent Change 2.0% 3.5% 2.5%

NOTE: Family Household data is not projected out 10 years.

250,000

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02000 2010 2015 2020 2025

Population, Household & Family Trends

Population

Households

Families*

0.7%

0.6%

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0.4%

0.3%

0.2%

0.1%

0.0%2010 2015 2020 2025

Average Annual Percentage Change Between Reported Years


INSITE #2: RACIAL-ETHNIC TRENDSThe US population’s racial-ethnic diversity is continually adding newand rich cultural mixes. This data considers the five groups forwhich trending information is available. Please note that severalgroups are aggregated into a single category due to their smallersize. Those persons who indicated Hispanic or Latino ethnicity alongwith a racial category have been separated into a Hispanic or Latinocategory.

The Population: Racial/Ethnic Trends table provides the actualnumbers and percentage of the total population for each of the fiveracial/ethnic categories. Pay special attention to the final column onthe right. This will quickly indicate the direction of change from the lastcensus to the current five year projection.

The Racial Ethnic Trends graph displays history and projectedchange by each racial/ethnic group.

This chart shows the percentage of each group for the current yearestimate.

The percentage of the population…Asian (Non-Hisp) is projected to remain about the same over the nextfive years.

White (Non-Hisp) is projected to remain about the same over the nextfive years.

Black/African American (Non-Hisp) is projected to remain about thesame over the next five years.

Hispanic or Latino is projected to remain about the same over the nextfive years.

2010 2015 2020 2010% 2015 % 2020 % 2010 to 2020 %pt ChangeRace and EthnicityAsian (NH) 31,200 32,043 32,627 14.16% 14.16% 14.08% -0.08%Black/Afr Amer (NH) 4,239 4,349 4,453 1.92% 1.92% 1.92% 0.00%White (NH) 62,570 63,843 65,042 28.40% 28.21% 28.07% -0.33%Hispanic/Latino 117,310 120,970 124,337 53.25% 53.45% 53.67% 0.42%P Is/Am In/Oth (NH) 4,984 5,108 5,214 2.26% 2.26% 2.25% -0.01%

Totals: 220,303 226,313 231,673

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02010 2015 2020

Racial-Ethnic Population Trends

Asian (NH) Black/Af Am (NH)

White (NH) Hisp/Latino

P Is/Am In/Oth (NH)

14% 2%

28%53%

2%Racial/Ethnicity as Percentage of Pop: 2015

Asian (NH) Black/Af Am (NH)

White (NH) Hisp/Latino

P Is/Am In/Oth (NH)


INSITE #3: AGE TRENDSA community’s age structure and how it is changing is an importantpart of its story. Overall, the American Population has been aging asthe Baby Boomers progress through each phase of life. This has beenabetted by episodes of declining live births. However this picturemay particularize differently from community to community. Thereare communities in the US where the average age is lower than someothers. In other cases, there is a clear shift toward senior years asthe Boomers enter their retirement years.

The Age Trend Insite explores two variables: Average age and Phase ofLife.Average Age Trends provides five important snapshots of acommunity from five data points; the 2000 census, the last census,the current year estimate, the five year projection and the ten yearforecast. These five numbers will indicate the aging direction of acommunity.The Phase of Life Trends breaks the population into seven life phasesthat the population passes through in its life time.

AGEAverage Age Trends 2000 2010 2015 2020 2025Average Age: Study Area 32.57 33.79 35.38 36.50 37.55Percent Change 3.8% 4.7% 3.1% 2.9%

Average Age: CA 34.60 35.96 37.49 38.53 39.48Percent Change 3.9% 4.3% 2.8% 2.5%Comparative Index 94 94 94 95 95

Median Age: Study Area 29 31 32 34 35

Summary of Average Age Findings:The Average Age Trend chart shows both history and projection ofthe change in average age in the study area. The average age ofthe study area has been rising for several years. It is projected torise over the next five years.

A comparison to the average age of the state helps to contextualizethe significance of the average age of the study area and its historyand projection. In the graph above, the study area and state are laidout side by side. The state's average age is estimated to be higherthan the study area.

38363432302826242220

2000 2010 2015 2020 2025

Study Area Average Age Trend Ave. Age Comparison: Study Area to State

2000 2010 2015 2020 2025

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Study area CA


INSITE #3: AGE TRENDS (continued)PHASE OF L IFE

The Phase of Life analysis provides insight into the age distributionof a population across the different stages of life experience. It canreveal a community in transition.

Pay special attention to the color codes of the Change column (far rightbelow). It will immediately indicate which phases are increasing ordecreasing as a percentage of the population.

Phase of Life 2010 2015 2020 2025 2010% 2015% 2020% 2025% Estimated 10 Year %ptChange 2015 - 2025

Before Formal SchoolingAges 0 to 4 16,108 16,466 16,645 16,731 7.3% 7.3% 7.2% 7.0% -0.3%

Required Formal SchoolingAges 5 to 17 42,453 40,674 40,389 41,413 19.3% 18.0% 17.4% 17.4% -0.6%

College/Career StartsAges 18 to 24 28,010 27,430 25,237 24,107 12.7% 12.1% 10.9% 10.1% -2.0%

Singles & Young FamiliesAges 25 to 34 33,645 34,458 34,020 32,250 15.3% 15.2% 14.7% 13.5% -1.7%

Families & Empty NestersAges 35 to 54 59,891 60,553 61,437 62,542 27.2% 26.8% 26.5% 26.2% -0.5%

Enrichment Years Sing/CouplesAges 55 to 64 18,849 22,720 26,045 27,610 8.6% 10.0% 11.2% 11.6% 1.5%

Retirement OpportunitiesAge 65 and over 21,347 24,013 27,900 33,739 9.7% 10.6% 12.0% 14.2% 3.5%

Summary of Phase of Life Findings:Phase of Life changes reflect the age profile of a community. Onaverage, it takes 2.1 children per woman to replace both mother andfather. If the percentage of the population under 20 is declining as apercentage of the total it is likely that the community will see anincrease in the more senior aged population possibly due to adecline in birth rates.

In this study area children 17 years of age and younger are declining asa percentage of the total population. Considering the other end of thephases of life, adults 55 years of age and older are increasing as apercentage of the total population.

In summary it may be that the community is aging as children areraised and leave but parents remain.

-0.3% -0.6%

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ove

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Phase of Life Changes


INSITE #4: SCHOOL AGED CHILDREN TRENDSChildren are the future! Understanding their specific populationdynamics is critical for all planners of social and/or educationalservices. The “School Aged Children” variable is a subset of the“Required Formal Schooling” segment in the Phase of Life profile. Itallows one to zoom in more closely on the children who are offormal schooling age.

The School Aged Children variable provides a snapshot of three levelsof the population that comprise school age children. The three levelsroughly correspond to the following.

· Elementary grades

· Intermediate/Middle School gradesThe school aged population includes all school aged childrenincluding those enrolled in public and private schools, those homeschooled and children in institutions.

· High School Grades

School Aged Children 2010 2015 2020 2010% 2015% 2020% Estimated 5 Year %ptChange 2015 - 2020

Early ElementaryAges 5 to 9 15,757 15,465 16,307 37.1% 38.0% 40.4% 2.4%

Late Elementary-Middle SchoolAges 10 to 14 16,355 15,681 14,974 38.5% 38.6% 37.1% -1.5%

High SchoolAges 15 to 17 10,342 9,528 9,109 24.4% 23.4% 22.6% -0.9%

Summary of School Aged Children Findings:Early Elementary children ages 5 to 9 are projected to increase as apercentage of children between 5 and 17 by 2.4%.

High School aged children 15 to 17 are declining as a percentage ofchildren between 5 and 17 by -0.9%.

Late Elementary to Middle School aged children ages 10 to 14 aredeclining as a percentage of children between 5 and 17 by -1.5%.

Overall, children are aging through but there is some evidence of aresurgence of children in the younger years.

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Early Elem Late Elem/Mid High School

Comparative Index: Study Area to State by Level

2015 to 2020 Change

45%

40%

35%

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25%

20%

15%

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5%

0%Early Elem Late Elem/Mid High School

School Aged Children Trends: By Levels

2015% 2020%


INSITE #5: HOUSEHOLD AND FAMILY INCOME TRENDSAVERAGE HOUSEHOLD INCOME AND PER CAPITA INCOME

Average Household Income and Per Capita Income indicate the levelof financial resources within a community. Average Householdincome reflects the average income for each household, whetherfamily or non-family.

Per Capita Income is a measure of the average income of all personswithin a household. For family households, this would include allchildren. It does not mean that each person actually contributes to theaverage income from work. It is calculated by dividing the aggregatehousehold income by the population.

In this study area, the estimated current year average householdincome is $79,676. The average household income is projected togrow by 7.5% to $85,687.

The estimated per capita income for the current year is $23,773. ThePer Capita Income is projected to grow by 7.5% to $25,549.

Income Trends 2010 2015 2020 2010% 2015% 2020% Estimated 5 Year %ptChange 2015 - 2020

HouseholdsLess than $10,000 3,443 3,495 3,157 5.2% 5.2% 4.6% -0.6%$10,000 to $14,999 3,127 3,005 2,805 4.8% 4.5% 4.1% -0.4%$15,000 to $24,999 6,088 6,291 5,862 9.3% 9.3% 8.5% -0.8%$25,000 to $34,999 7,138 5,872 5,465 10.9% 8.7% 7.9% -0.8%$35,000 to $49,999 8,667 8,714 8,613 13.2% 12.9% 12.5% -0.4%$50,000 to $74,999 12,417 12,659 12,786 18.9% 18.7% 18.5% -0.2%$75,000 to $99,999 8,755 9,425 9,641 13.3% 14.0% 14.0% 0.0%$100,000 to $149,999 9,590 10,488 11,449 14.6% 15.5% 16.6% 1.0%$150,000 to $199,999 3,439 4,734 5,188 5.2% 7.0% 7.5% 0.5%$200,000 or more 3,079 2,841 4,120 4.7% 4.2% 6.0% 1.8%

Totals 65,743 67,524 69,086

Average Household Income Trend

2010 2015 2020

6800070000720007400076000780008000082000840008600088000

Per Capita Income Trend

2010 2015 2020

20500

21500

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25500

26500


INSITE #5: HOUSEHOLD AND FAMILY INCOME TRENDS (continued)FAMILY INCOME

Family income is a sub-set of household income. It excludes non-family households. Family households include two or more personswho are related and living in the same dwelling unit. Children aremore likely to live in family households. Non-family households arehouseholds in which two or more persons live in the same dwellingunit but are unrelated.

The number of families with annual incomes above $100,000 isprojected to grow over the next five years. For the current year, it isestimated that 26.9% of all family incomes exceed $100,000 per year.In five years that number is projected to be 30.1%.

Income Trends 2015 2020 2015% 2020% Estimated 5 Year %ptChange 2015 - 2020

FamiliesLess than $10,000 2,286 2,077 4.7% 4.2% -0.53%$10,000 to $14,999 2,055 1,892 4.2% 3.8% -0.43%$15,000 to $24,999 4,400 4,083 9.0% 8.2% -0.86%$25,000 to $34,999 4,907 4,604 10.1% 9.2% -0.86%$35,000 to $49,999 6,222 6,214 12.8% 12.4% -0.33%$50,000 to $74,999 9,103 9,203 18.7% 18.4% -0.26%$75,000 to $99,999 6,682 6,882 13.7% 13.8% 0.06%$100,000 to $149,999 7,606 8,294 15.6% 16.6% 0.99%$150,000-$199,999 3,436 3,773 7.0% 7.5% 0.50%$200,000 or more 2,051 2,965 4.2% 5.9% 1.72%

Totals 48,748 49,987

MEDIAN INCOME BY RACE AND ETHNICITYMedian income by race and ethnicity is a subset of householdincome. Median income is that point where there are as manyhouseholds with incomes greater than the median as there arehouseholds with incomes less than the median.

Median Income by Race and Ethnicity 2015

Asian Household Income 71,301Black/ African American Household Income 63,910Hispanic/Latino Household Income 52,257White/Anglo Household Income 73,225P Is, Am Indian Other Household Income 58,401


INSITE #6: HOUSEHOLDS AND CHILDREN TRENDSDiversity of child rearing environments is increasing along with themany other types of growing diversity in the US. To understand this,we begin with the types of households that exist in a community.There are…

The concern of this analysis is family households with children under18. Of the types of family households with children there are…

• family households with children under 18 • Married couple families• family households without children under 18 • Single parent families (father or mother)

These two are reported for the study area in the table below.

Households 2010 2015 2020 2010% 2015% 2020% Estimated 5 Year %ptChange 2015 - 2020Households with Children under 18Married Couple 19,172 17,685 17,347 70.2% 71.3% 69.9% -1.5%Single Parent 8,153 7,103 7,472 29.8% 28.7% 30.1% 1.5%

Of the households with children under 18, married couplehouseholds are decreasing as a percentage while single parenthouseholds are increasing. The graph to the right illustrates this.Bars above the 0% point indicate a family type that is increasingwhile bars below 0% is decreasing. This provides "insite" into howfamily households and structures with children are changing in thestudy area.

A comparison to the state reveals to what extent this community issimilar or dissimilar to the state as a whole. The study area'smarried couple households with children are similar to the state'sprofile. The percentage of single parent households with children isless than the state.

-1.5%

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-2%Married Couple

FamiliesSingle Parent

Families

Households with Children: Projected Change

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0%Family:

Married-coupleFamily:

Single Parent

Households with Children Under 18 Compared to State

2015% CA 2015% of Total

71.3%

28.7%

Percentage of Households with Children by Type

Married Couple Single Parent


INSITE #7: MARITAL STATUS TRENDSMARITAL STATUS BY TYPE

Population by Marital Status considers the number andpercentage of persons 15 years of age and greater by theircurrent marital status. Both trend information as well as acomparison to the study area’s state marital status typesprovides two different views of this social reality.

Marital types reported include..• Never Married (Singles)• Currently Married• Divorced• Separated• Widowed

2010 2015 2020 2010% 2015% 2020% 2010 to 2020 %pt ChangePopulation by Marital Status: Age 15+Never Married 60,931 69,155 71,090 34.7% 38.0% 38.1% 3.4%Married 88,797 84,177 86,418 50.6% 46.3% 46.3% -4.3%Divorced 12,883 14,089 14,408 7.3% 7.7% 7.7% 0.4%Separated 5,105 5,825 5,895 2.9% 3.2% 3.2% 0.2%Widowed 7,738 8,601 8,874 4.4% 4.7% 4.8% 0.3%

In this community, the current year estimate of marital statusreveals a community of adults less likely to be married than thestate average for adults. The percentage single, never married inthe study area is higher than the state average for adults 15 yearsand older. Divorce is less prevalent than the state wide average.

The graph to the right illustrates the marital status comparison ofthe study area to the state . Bars above the 0% point line indicatea marital status type that is more prevalent than the state averagewhile bars below the 0% are below the state average. The lengthof the bars represent the strength of the difference. They are notpercentages.

MARITAL STATUS BY FEMALE AND MALEWho is more likely to be unmarried, women or men in thiscommunity? Consider these findings about this study area:

Women 15 years and older are less likely to be single, nevermarried than men.

Women 15 years and older are more likely to be divorced than men. Women 15 years and older are more likely to be widowed thanmen.

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Married Married Divorced Separated Widowed

Marital Status: Comparison to the State

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Single Female and Male Comparison by Type (CY)

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INSITE #8: ADULT EDUCATIONAL ATTAINMENTThe level of educational attainment of a community’s adultpopulation is an important indicator of its opportunities andchallenges. This analysis will look at the Adult EducationalAttainment from three perspectives

First, it looks to see if the level of educational attainment for adultsis rising or not. Second, it compares the level of attainment to thatof the state of CALIFORNIA. (If this is a state report, thecomparison will be to itself.) Finally, the table provides thepercentages from 2010.

EDUCATIONAL LEVEL ATTAINMENT CHANGE

The educational attainment level of adults has been rising over thepast few years. It is projected to rise over the next five years by0.3%.

EDUCATIONAL LEVEL COMPARED TO THE STATE

2010 2015 2020 CA 2015%2015 Study Area-State Comp

Index

The overall educationalattainment of the adultsin this community islower than the state.Population by Educational Attainment: 25+

Less than 9th Grade 15.2% 14.3% 14.0% 10.4% 138Some HS 10.4% 11.0% 10.7% 8.6% 127HS Dipl or GED 21.7% 21.2% 21.7% 20.7% 102Some College 19.7% 20.5% 20.3% 22.1% 93Associate Degree 6.6% 6.6% 6.6% 7.7% 86Bachelor's Degree 18.1% 17.6% 18.0% 19.3% 91Grad/Profess Deg 8.3% 8.7% 8.7% 11.1% 78

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HS or Less Assoc Degree or Greater

Projected Change in Adult Educational Attainment

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0Less than 9th Grade Some HS

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Associate Degree

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Comparison of Study Area to State

2015%

CA 2015%


INSITE #9: POPULATION BY EMPLOYMENTLike educational attainment, an analysis of a community by itsemployment types and categories provides an important “insite”into its socio-economics. This analysis looks at two factors.

First is a report of the employed population 16 and over by thetraditional “blue collar” and “white collar” occupations and comparesthese to the state. Second, it looks at the community by the sevenstandard census bureau occupations and compares them to thestate.

EMPLOYED POPULATION : BLUE COLLAR OR WHITE COLLAR

On the chart to the left, the study area is compared to the state ofCALIFORNIA. This study area is close to the state average forWhite Collar workers. It is well above the state average for BlueCollar workers.

EMPLOYED C IVILIAN POPULATION BY OCCUPATION2015 CA 2015 Comp. Index Interpretation

Employed Civilian Pop 16+ by OccupationBldg Maintenance & Cleaning 5.8% 4.5% 130 Well above the state average.Construction 8.5% 7.7% 111 Well above the state average.Farming, Fishing, & Forestry 0.3% 1.6% 17 Well below the state average.Food Preparation Serving 7.2% 5.4% 134 Well above the state average.Healthcare Support 1.5% 2.0% 76 Well below the state average.Managerial Executive 12.6% 14.9% 84 Well below the state average.Office Admin 14.3% 13.2% 108 At about the state average.Personal Care 4.0% 4.5% 89 Well below the state average.Production Transportation 15.6% 11.0% 142 Well above the state average.Prof Specialty 17.0% 21.8% 78 Well below the state average.Protective 1.2% 2.2% 54 Well below the state average.Sales 11.9% 11.2% 106 At about the state average.

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0%Blue Collar White Collar

Comparison of Blue and White Collar Employment

2015% CA 2015%


INSITE #10: MOSAIC SegmentsMosaic is a geo-demographic segmentation system developed byand for marketers. Instead of looking at individual demographicvariables, a segmentation system clusters households intogroups with multiple common characteristics. Demographicvariables that generally cluster together would include income,educational levels, presence of children and occupations amongothers.

This database is developed by Experian. Some find the informationhelpful because it presents a multi-dimensional view of acommunity.In the report below, the top 15 Mosaic Segments of the study areaare provided. (If less than 15, rows will be blank.)

NOTE: For a full description please see the DI Demographic SegmentGuide (Mosaic) under the Help menu on the Documents gallery.

2015 2015% State % Comp Index Relative to the CA State Ave.Mosaic Segments

I32 Family Union - Steadfast Conventionalists 11,576 17.14% 5.61% 306 Well above the state average

H26 Middle-class Melting Pot - ProgressivePotpourri

9,119 13.50% 5.22% 259 Well above the state average

P60 Cultural Connections - Striving Forward 8,761 12.97% 4.98% 261 Well above the state average

O54 Singles and Starters - Striving SingleScene


B10 Flourishing Families - CosmopolitanAchievers

3,521 5.21% 4.70% 111

C13 Booming with Confidence - SilverSophisticates

2,984 4.42% 4.01% 110

P61 Cultural Connections - HumbleBeginnings


C11 Booming with Confidence - Aging ofAquarius

2,072 3.07% 3.14% 98 About average for the state

D16 Suburban Style - Settled in Suburbia 1,970 2.92% 1.14% 257 Well above the state average

Q65 Golden Year Guardians - SeniorDiscounts


K39 Significant Singles - Metro Fusion 1,816 2.69% 2.39% 113 Somewhat above the state average

O55 Singles and Starters - Family Troopers 1,572 2.33% 1.87% 125 Somewhat above the state average

K40 Significant Singles - Bohemian Groove 1,028 1.52% 1.62% 94 Somewhat below the state average

K37 Significant Singles - Wired for Success 1,008 1.49% 1.75% 85 Somewhat below the state average

G24 Young, City Solos - Status Seeking Singles 911 1.35% 1.39% 97 About average for the state


INSITE #11: CHARITABLE GIVING PRACTICESCharitable giving practices data provide three perspectives aboutgiving in the study area. First, they indicate how extensive givingis within a study area by showing the percentage of householdsthat are likely to contribute $200 or more dollars per year tocharitable causes.

Interpreting the Table

As the table is studied look at two factors; the number of people orhouseholds and the index. The first will provide a sense of thenumber strength in the study area. The second shows how giving toone of the 10 charitable targets compares to the state. Any “index”over 100 means the study area gives more to a charitable targetthan is true for the state as a whole.

Second, they project the direction of giving. Giving data isprovided across 10 sectors of charity giving. Each communityhas its own distinctive pattern.

Finally, they show how the study area gives across the 10sectors in comparison to the state of CALIFORNIA. An area maycontribute modestly to a charitable sector in terms of actualprojected households but it may be well above the state-wideaverage for such giving.

To make the interpretation of this easier, the following table issorted by Index. However, be sure to look at the “% of Households”column. A particular charitable sector may have a low index butstill a larger percentage than some other of the 10 sectorsrepresented here.

Hholds % of HH Index InterpretationCharitable Contributions Last Yr: $200 Or MorePolitical Organization-$200 Or More 1,281 1.9% 114 Somewhat above the state ave.Private Foundation-$200 Or More 2,408 3.6% 101 About average for the state.Environmental-$200 Or More 883 1.3% 97 About average for the state.Public Radio-$200 Or More 604 0.9% 94 Somewhat below the state ave.Education-$200 Or More 2,833 4.2% 92 Somewhat below the state ave.Religious-$200 Or More 12,689 18.8% 90 Somewhat below the state ave.Other-$200 Or More 3,204 4.7% 88 Somewhat below the state ave.Public Television-$200 Or More 484 0.7% 85 Somewhat below the state ave.Health-$200 Or More 2,025 3.0% 79 Somewhat below the state ave.Social Services/Welfare-$200 Or More 3,266 4.8% 77 Somewhat below the state ave.

Summary of Charitable Contribution Findings: More specific findings include:Overall, it is estimated that households in this study area areabout the same as the state average in their contributions tocharities.

The number of charitable sectors where giving is well above thestate average: 0.

The number of charitable sectors where giving is somewhat belowthe state average: 7.

The number of charitable sectors where giving is well below thestate average: 0.


INSITE #12: RELIGIOUS PROGRAM OR MINISTRY PREFERENCES

This information is from the recent survey conducted by MissionInsite of US Religious Preferences, Practices and Beliefs called the Quadrennium Project.While general religious data is available through various organizations, only MissionInsite can provide local geography projections that are current. Thecomplete survey results are available in the Predesigned Quad Report. The Quadrennium White Paper is available on the web site.

Study Area US Average Comparative Index

Modestly Important

Very Important

Modestly Important

Very Important

Modestly Important

VeryImportant

Personal Growth 31.4% 9.8% 32.6% 9.0% 96 109

Addiction support groups 27.2% 9.6% 26.9% 10.0% 101 97

Health/weight loss programs 31.1% 9.6% 33.9% 9.1% 92 106

Practical training seminars 35.8% 10.1% 37.1% 8.0% 96 127

Family Support and Intervention Services 34.1% 14.1% 35.0% 14.8% 97 96

Daycare/After-School Programs 24.5% 10.9% 24.3% 10.6% 101 102

Crisis support groups 40.5% 14.4% 41.7% 14.3% 97 101

Family oriented activities 37.2% 22.8% 39.5% 24.0% 94 95

Marriage enrichment 34.2% 12.1% 35.3% 13.7% 97 88

Parenting development 29.9% 11.2% 29.6% 11.7% 101 96

Personal/family counseling 38.1% 13.4% 39.6% 14.2% 96 95

Community Involvement and Advocacy Programs 45.8% 15.6% 47.7% 16.1% 96 97

Adult social activities 48.9% 16.3% 51.8% 17.0% 95 96

Involvement in social causes 46.2% 15.0% 48.6% 15.5% 95 97

Social justice advocacy work 38.9% 11.3% 39.3% 11.6% 99 98

Opportunities for volunteering in the community 49.2% 19.6% 51.1% 20.4% 96 96

Community Activities or Cultural Programs 41.1% 15.4% 42.3% 16.6% 97 93

Cultural programs (music, drama, art) 44.7% 12.4% 45.2% 12.8% 99 97

Holiday programs/activities 47.5% 16.3% 49.0% 18.0% 97 90

Seniors/retiree activities 39.8% 14.6% 41.8% 16.7% 95 87

Youth social activities 32.3% 18.6% 33.0% 18.8% 98 99

Religious/Spiritual Programs 32.7% 16.9% 34.2% 19.0% 95 89

Alternative spiritual practices (meditation, yoga,etc.)

29.0% 10.1% 28.2% 8.0% 103 127

Bible or Scripture study/prayer groups 31.7% 18.0% 32.5% 21.6% 97 84

Christian education for children 26.1% 18.6% 27.8% 22.0% 94 84

Contemporary worship services 37.9% 15.0% 40.2% 17.0% 94 88

Spiritual discussion groups 37.4% 14.1% 40.1% 15.0% 93 95

Traditional worship services 34.1% 25.5% 36.8% 30.3% 93 84


Supporting Information

Interpreting the ReportThe ExecutiveInsite report is designed for easyreading. But there are several tools provided in thetables that make this easier.

Indexes: Some variables will have a column called"Comparative Index." An index is an easy way tocompare a study area with a larger area. For this report,all comparisons are with the state or states within whichthe study area falls. The indexes can be interpreted asfollows.

Change over time: Several trend tables have a columnindicating a change over time. Generally these tablesbegin with the last census, include the current yearestimate, a five year projection and if available, a 10year forecast. The data in each cell represents apercentage change up or down.

• Indexes of 100 mean the study area variable is thesame as its base area.• Indexes greater than 100 mean the study area variableis above the base area. The higher the number, thegreater it is above the base.

Color Coding: Both the "Change over Time" and"Comparative Indexes" columns are color coded toeasily spot any change and the direction of thatchange.

• Indexes less than 100 mean the study area variable isbelow the base area. The lower the number, the greaterit is below the base.

Change: Increasing Stable DecliningIndex: Above Ave Ave Below Ave.

Variable Definitions SupportFull variable definitions can be found in the MIDemographic Reference Guide. Download it free from the Help/Documents menu located on the mapscreen of your study area on the MissionInsitewebsite.

If you need support with this report, please emailMissionInsite at [email protected].