The Evolution of Social Media and where we

fit in

SPECULATION ON WHY SOME COMPANIES ARE GLAZING OVER SOCIAL MEDIA

• It’s not that companies aren’t playing…they just don't know the rules…

• We have become a culture of immediate gratification• That may be one reason companies are not embracing the

evolution of marketing• Social media marketing takes time!

• When done correctly, it could take 12-18 months to see the benefits.

• You have to remain consistent and patient

SPECULATION ON WHY SOME COMPANIES ARE GLAZING OVER SOCIAL

MEDIA (cont’d)

• Another reason may be that people are afraid of change, and technology• With a simple systematic approach you

too can enjoy the benefits of a well implemented Social Media Strategy

SPECULATION ON WHY SOME COMPANIES ARE GLAZING OVER SOCIAL MEDIA (cont’d)

• Getting “Heard” is hard work• there is a lot of “noise” on the social media platforms• Your content must be stellar to break through the

noise• Your visual content must be compelling enough for

someone to stop on your post• You must be entertaining enough to keep them

watching and coming back for more

EVOLUTION OF MARKETING AND SOCIAL MEDIA

• Print (arrow)Radio (arrow)TV (arrow)Internet (Maybe find graphics of each and use with the words below. Arrows in between showing how we moved from print to radio…etc.)

• With the increased use of DVRs, and Satellite radio…the days of traditional marketing are quickly slipping away

• Companies now have to compete for your attention on Social Media sites.

• Visual content• Stories sell

• Mobile Mobile Mobile!• Take a look around. How many phones can you see?• Where is your phone right now?

• You must include Mobile Marketing into your strategy

WHERE WE FIT IN

• With simple strategies, you too can get hearts(picture of heart) on instagram, shares (pic of share icon) on facebook, repins (picture of repin) on Pinterest, and retweets(picture of twitter bird?) on Twitter.

• Be Giving, Be Informative, Be Entertaining, • “Be Yourself…everyone else is taken”

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