pr(evolution) session four semi open social media
DESCRIPTION
TRANSCRIPT
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
PR(evolution)
Semi-Open Social Media
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
Recap• PR & Social Media• Social Media Breakdown• Closed Social Media• Semi-Open Social Media• Open Social Media
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
Defining “Semi”• Closed: Private• Open: Public
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
ReasoningWe dub this “semi-open” because anything past
closed communications (email, instant message) will almost certainly be exposed to more publics than intended. Closed media itself is close to being open, due to things like e-mail lists and forwarding features.
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
Comparisons
Closed Semi-Open
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
Closed
•Newsletter•User chose to subscribe, but this could have been auto-listed•Personal e-mail•User chooses what comes in for the most part, and controls everything that leaves•Businesses targeting e-mail campaigns choose what is sent, and make it easy for the user to communicate back in the business’s terms
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
Semi-Open
•Social network•Limited access•Within network, users must still add each other in order to view private details•Users can limit amount of information shown to each other
YouTube Video
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
Benefits & Risks
Benefits• Direct personification of an
online identity/brand identity
• Depth of information• Instant communication to
publics• Ease of access to publics
Risks• Management of who
maintains this online identity
• Management of what information is acceptable to disclose
• Publics require information faster
• Requires constant supervision
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
[WALKTHROUGH]Profile Creation
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open
Questions?
Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open