the eureka saleskit: how it works
DESCRIPTION
An overview of how the Eureka SalesKit can feed your hungry beast juicy sales leads for years to come.TRANSCRIPT
2IntrigueIn this over-stimulated age of electronic
communications, the new place to get
noticed is the old place: old-fashioned
direct mail. But we’re not talking
letters. The Eureka SalesKit is all
about bold, breakthrough, attention-
grabbing mailers that use color and
texture to turn your prospect’s head in
a really cost-effective way. We hint at
your story, giving your newly-smitten
prospect the opportunity to fi nd out
more about you on your dedicated (and
personalized) Eureka website. Intrigue
is the gateway to engagement. We help
you build intrigue.
3EngageWhat if you could capture the essence
of your best sales rep in an interactive,
90-second infomercial that thousands
of your best prospects could see all
at once? The Eureka Movie is the
centerpiece of your program, telling
your story to your prospects in your
voice – all in a prospect-personalized
and interactive fashion. This movie
serves as the foundation for your
program and can be reused on your
website and in sales presentations.
Feed your beast.
The Eureka SalesKit helps you quickly fi nd and engage your best prospects. Our unique, turnkey approach blends old-fashioned
storytelling with breakthrough direct mail and interactive sales movies that help you learn about your prospects, while telling your best
sales story. The result? Sales leads in which your prospects qualify themselves. Here’s how it works:
1TargetIf you’re fi shing, you want to be where
the fi sh are, right? It’s the same in
selling. We can help you build your best
prospect list by developing profi le-based
or research-based target prospect lists.
Or we can use your house list. Either
way, we always test our lists before
rolling out the full program – saving you
money and increasing conversion rates
along the way.
2
EngageWhat if you could capture the essence
of your best sales rep in an interactive,
90-second infomercial that thousands
of your best prospects could see all
at once? The Eureka Movie is the
centerpiece of your program, telling
your story to your prospects in your
voice – all in a prospect-personalized
and interactive fashion. This movie
serves as the foundation for your
program and can be reused on your
website and in sales presentations.
4Motivate People hate fi lling out forms. But they will
tell you about themselves in small bits if
they see value. The Eureka SalesKit helps
you dole out your content in ways that
encourage prospects to share more and
more of their information with you. Then
we layer on high-value “bonus” content in
exchange for additional insights relating
to budget, authority, need, and timeframe.
Finally, we combine the prospect’s on-site
behavior with self-qualifi cation responses to
create an initial lead score.
5EducateThe learning doesn’t stop at the end
of the movie. With an initial lead score
in hand, we bring your prospects to
the Eureka Content Center, where
they can learn more or “go viral” by
inviting their colleagues to go through
a Eureka Experience of their own.
People will talk about you if you intrigue
them, and you’ll be able to track it all
through Eureka’s real-time, web-based
reporting.
Feed your beast.
4Motivate 4Motivate 4 5
The Eureka SalesKit helps you quickly fi nd and engage your best prospects. Our unique, turnkey approach blends old-fashioned
storytelling with breakthrough direct mail and interactive sales movies that help you learn about your prospects, while telling your best
sales story. The result? Sales leads in which your prospects qualify themselves. Here’s how it works:
6Close We all want the “good leads”, right? Eureka Web Reports grades your leads from
‘A’ to ‘Z’ (well, ‘D’ anyways) so you can close the hot deals now and keep the
rest warm for later. If you want, you can download your leads as a spreadsheet
or use them in the CRM tool of your choice. Further, Eureka Web Reports clearly
demonstrates the real ROI of your Eureka programs, proving that the program
you ran was the best possible use of your money. What’s more, the Eureka
SaleKit is reusable so repeat campaigns can be even more profi table.
Find out more. Contact us at [email protected] or 416-483-0006, and
we’ll be happy to explore with you how the Eureka SalesKit can help feed your
growling beast for years to come.
www.nurevenue.com