the eu agricultural outlook for wine, olive oil and … · 2019. 12. 11. · the eu agricultural...
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THE EU AGRICULTURAL OUTLOOK FOR WINE,
OLIVE OIL AND FRUIT AND VEGETABLES MARKETS
Session 6
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Felipe MedinaSecretary General, Spanish Retailers and Wholesales Assoication (ASEDAS)
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Food consumption trends: a viewfrom the Spanish food retailers
Brussels - 11/12/19
Felipe Medina - @felipemedmar
www.unagronomoenelsuper.com
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Members of ASEDAS
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Main characteristics of ASEDAS members
265.000 jobs
Surface: 13 mill. of m2
Sales: 60.000 billion€
21.500 stores
70% female employment
15 million people visit us every day
310 companies
Familiar, cooperatives, and alliances of small retailers
Store format: supermarket
Core business: food
Highly regionalized
Proximity & convenience
High levels of employment
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Evolution of regional retailers: members of national alliances
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Supermarkets guarantee the access to food to all citizens
Just 3% of people life in a place with no supermarket99,9% can find a supermarket in less than 10 minutes
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One of the most efficient food retail systems in Europe
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Consumption Trends
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Factors that determine the store selection made by consumers
ProximityGood pricesQuality of theproductsVarietyGood promotionsCustomer attendanceVariety of brandsOpen timeParkingEasy and fast shoppingOwn BrandOthers
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Big trends in fruit and vegetables
Families with kids pushingthe consumption hard
Easy to eat, cook, prepare
The size cares: convenience
Low package:sustainability
Quality, warmth, taste and durability
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Type %Cuota +/- Dif.
AVOCADO 5,0% +0,9 ppSTRAWBERRY 6,0% +0,5 ppFRUITS OF THE FOREST 2,8% +0,4 pp
FRUITS
Total Spain | TAM October 2019Hiper + SuperSource:
% Evolution
Value (€) oct – 2019
+2,0%Fruits
+10,0%Vegetables
VEGETABLES
Type %Quota +/- Dif.
POTATOES 14,7% +1,4 ppONIONS 7,9% +0,7 ppTOMATOES 15,6% +0,2 pp
Big trends in fruit and vegetables
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Big trends in wine sector
New ways to present wine in supermarkets based onmoments of consumption and trends
• With family and friends• Classic wines• To surprise somebody• Our wines (local)
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Big trends in wine sector
Sales assistant in wine section
Separated locationand dedicated section
Organized testing sessions
Improving wine culture
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D.O wines are growing more
WINE Value (€)
1.495 mio
Volume
465 mio+2,1% -1,1%
67,8%+0,5 pp 43,7%
+0,6 pp
% Quota Vine with D.O.
Total Vino*
Big trends in wine sector
Total Spain | TAM October 2019Hiper + SuperSource:
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Big trends in olive oil sector
Specialization/differentiation is growing: varieties, quality, package, first press, etc.
Good collaboration betweenInterbranch and retailers
Responding to consumer demands
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Thank you for your attention
#elgustoesnuestro
Felipe Medina - @felipemedmar
www.unagronomoenelsuper.com
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THE EU AGRICULTURAL OUTLOOK FOR WINE,
OLIVE OIL AND FRUIT AND VEGETABLES MARKETS
Session 6