THE ESSENTIALS TO BUILDING A THRIVING WORK CULTURETips, suggestions, and inspiration from GennGlobal

INTRODUCTION

Creating a productive and inclusive work culture is vitally important to the long-term success of any business.

This can influence how your business functions, who you choose to hire, and how you identify what you do and view your business. This influence on your brand’s identity is incredibly important.

Next, we will describe why a thriving work culture is important and suggest a few ways to create such a culture in your workplace.

WHAT’S IMPORTANT ABOUT WORK CULTURE?

So what can a thriving work culture do for your business?

First, it can attract quality employees who have heard of your great workplace culture. A friendly and comfortable place to work can be really attractive to job candidates.

Plus, you can strengthen your brand image in this same way and turn people who have heard of you into brand advocates.

HOW DO YOU ACHIEVE A QUALITY WORK CULTURE?

Foster a fun environment. Fun is important because it makes people feel

comfortable and relaxed. The need for play and entertainment in human

life is universally recognized. Fun doesn’t have to mean silliness. You can

incorporate this in your workplace by having a well designed office space that stimulates creativity, or by creating regular events that are fun and encourage lighthearted participation.

HOW DO YOU ACHIEVE A QUALITY WORK CULTURE?

Treat your employees with respect. Treat them like people, instead of merely

employees. Part of this means understanding that they have

personal obligations and activities outside of work.

This can manifest itself in your workplace by allowing your employees the flexibility they need to deal with these personal things. For example, by allowing them to work from

home or have a nontraditional work schedule, you’re encouraging them to focus on their work-life balance.

HOW DO YOU ACHIEVE A QUALITY WORK CULTURE?

Make sure your employees know they matter to your business.

Actively ensure that your employees know that they have a say in how the company is run and that their input, even at high levels of the company, are recognized and valuable.

This openness and transparency can empower your employees and motivate them to suggest improvements to the company. It will also make them feel validated and happy to work for you.

HOW DO YOU ACHIEVE A QUALITY WORK CULTURE?

Promote professional development. By promoting professional development with

your employees, you are showing them that you care to make them both better employees and better people in general.

Essentially, professional development makes your employees better at their specific job and gives them more professional experience in general. Internal professional development programs are great for both the greater company and the employees.