the essential 100: company reputation amid …...in the last crisis, companies were part of the...

Harris Insights & Analytics LLC, A Stagwell Company © 2020

The Essential 100: Company Reputation Amid COVID-19

John Gerzema, CEOThe Harris [email protected]

Ray Day, Vice [email protected]

http://harrisinsights.com

http://teamstagwell.com

2Harris Insights & Analytics, A Stagwell LLC Company © 2018

+20

64% Manufacturing +6

+28

THE HARRIS POLL: COVID-19 IN THE U.S.

In The Last Crisis, Companies Were Part of The Problem …

Select Industry Reputation Trends (% Positive Reputation; 5, 6, or 7 on a 7-point scale)

Base: All gen pop respondents (Jan: n=25,880, Apr: n=1,039) Q1314 For this question, we'd like you to think about industries in general. How would you rate the overall reputation of the following industries, where “1” means the industry has a ”Very Bad” reputation and “7” means the industry has a ”Very Good” reputation?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Jan-20 May-20

80% Retail Grocery

66% Consumer Products71% Technology

64% Automotive

58% Financial Services60% Pharmaceutical

43% Government

21% Tobacco

FINANCIAL CRISIS CORONAVIRUS

+7

+3-4

+3

+10

+18

+5

% Change Jan – May 2020

62% Health insurance


32% 34%

25%

51%

35%

48%

73%

56%

63% 6… 61%

75%

17%

60% 62%

43%

63%

46%

58%

80%

61%

67%66% 64%

71%

22%

49% 52%

35%

80%

15%

25%

35%

45%

55%

65%

75%

85%

Jan-20 May-20 20-Apr


This Time, Corporations Are Part of The Solution

Base: All gen pop respondents (Jan 2020: n=25,880, April 2020: n=3,882) Q1314 For this question, we'd like you to think about industries in general. How would you rate the overall reputation of the following industries, where “1” means the industry has a ”Very Bad” reputation and “7” means the industry has a ”Very Good” reputation?

Pharma Health Ins Gov't Energy Media Financial Services Grocery Telecomm Retail

(Apparel)Consumer Products Auto Technology Tobacco

GAP +28 +28 +18 +12 +11 +10 +7 +5 +4 +3 +3 -4 +5

How would you rate the overall reputation of the following industries?

% Positive Reputation(Top 3 on 7-point scale)

4Harris Insights & Analytics LLC, A Stagwell Company © 2020


We See a Resurgence in Positive Industry Impressions Since COVID-19

How has your view of each of the following industries changed since the start of the coronavirus pandemic? 60%

51%43%

38%38%38%

33%31%31%

29%28%28%28%

27%23%23%

22%

8%10%

12%15%16%

9%13%13%

13%16%

30%17%

12%14%

26%27%

14%

Healthcare (Doctors/Nurses/Hospital)Retail - grocery

Small BusinessesPharmaceutical/drugs

RestaurantsTechnology

ManufacturingEnergy and Utilities

RetailFinancial services

MediaEntertainment

AutomotiveRetail - apparel

Travel and hospitalityAirlines

Real estate

More PositiveMore Negative

Source: Harris Poll COVID19 Tracker W14BASE: GENERAL PUBLIC W14 (1965)Q38 How has your view of each of the following industries changed since the start of the coronavirus pandemic?



And Widespread Approval of Corporate Response to the Pandemic

Source: Harris Poll COVID19 Tracker W14BASE: GENERAL PUBLIC W14 (1965)IND01 Do you think that the industry has had a good response or a poor response to the coronavirus pandemic?

73%72%

64%57%

56%55%

53%52%

49%48%48%48%

47%45%

42%41%

36%

11%12%

16%18%

16%13%

17%15%16%

19%15%

17%17%

34%26%27%

18%

Healthcare (Doctors/Nurses/Hospital)Retail - grocery

RestaurantsPharmaceutical/drugs

Small BusinessesTechnology

RetailEnergy and Utilities

ManufacturingEntertainment

Retail - apparelAutomotive

Financial servicesMedia

Travel and hospitalityAirlines

Real estate

Good Response

Poor Response

Do you think that the industry has had a good response or a poor response to the coronavirus pandemic?



And A Renewal of Trust In Institutions Amid The Pandemic

87%

80%

79%

78%

76%

75%

71%

67%

67%

66%

64%

58%

49%

Doctors and nurses

Scientists

Local county agencies/health departments

Medical journals

Friends and family

CDC

My local government

Local media

My governor

International health organizations (e.g., WHO)

Government PSA's/website

National media

The White House/President

Wave 15 (5/29 - 5/31)Wave 5 (3/28 - 3/30)Wave 2 (3/14 - 3/15)

How trustworthy do you think each of the following sources are to provide accurate information regarding the coronavirus outbreak? Summary of Very + Somewhat trustworthy

Source: Harris Poll COVID19 Tracker W14BASE: GENERAL PUBLIC W2 (2050); W5 (2016); W14 (1965)Q24. How trustworthy do you think each of the following sources are to provide accurate information regarding the coronavirus outbreak?


57%53%

38%31%

30%29%

27%25%25%

23%21%21%

19%18%

16%15%

13%

Healthcare (Doctors/Nurses/Hospital)Pharmaceutical/drugs

TechnologyRetail - grocery

Financial servicesEnergy and Utilities

ManufacturingRestaurants

MediaAirlines

Travel and hospitalityRetail

Small BusinessesEntertainment

AutomotiveRetail - apparel

Real estate


This is a Moment of Reputational Reappraisal of Industries Based on Action to Safeguard Society

Which of the following industries do you think should provide solutions during the COVID-19 outbreak?

Source: Harris Poll COVID19 Tracker W14BASE: GENERAL PUBLIC W14 (1965)Q43 Which of the following industries do you think should provide solutions during the Covid-19 outbreak? Please select all that apply.


38%

36%

26%

What is your opinion of companies who create advertisements about COVID-19?


Three-Quarters of Americans Say Companies Should Be Messaging on COVID-19

Source: Harris Poll COVID19 Tracker Wave 11BASE: GENERAL PUBLIC W6 (1993)MED04: Do you ever click on the ads you see related to COVID19?MED05: What is your opinion of companies who create advertisements about COVID-19?

35%

20%

27%

11%

8%

Always Often

Sometimes Rarely

Never

Clicking On The Ads Related To COVID-19

I think they're just doing it for publicity,

most of them feel contrived/forced

Companies should only advertise if they have taken

action to address COVID-19

I think it is a good thing regardless of actions they have taken, it shows they care

Harris Insights & Analytics, A Stagwell LLC Company © 2018

9

The Harris Poll Essential 100



The Harris Poll Essential 100: Company Reputation Amid COVID-19

Is company seen as part of the solution? Relates to innovation, re-imagination or application of its core business.Q: Do you think company should be providing solutions during the COVID-19 pandemic?Resolve

How the public views the company’s trust and competency; whether it can be counted on to fight the pandemic.Q: How much would you say you trust company to respond appropriately and effectively to the COVID-19 pandemic?

Integrity

The public opinion of the company’s actions so far; its agility, ‘grit’ and mettle.Q: Do you think the company has had a good response or a poor response to the COVID-19 pandemic?Responsiveness

The public’s perceived strength of the firm and expectations of its future relevance and utility. Q: How much would you miss company if it closed for good?Permanence

An in-the-moment examination of business response to pandemic: Who Americans feel are rising to the crisis

On (May 20th to 22nd, 2020) The Harris Poll asked a representative sample of 2,032 Americans at this moment, which companies are the most ‘essential’ to America? Conducted among the leading American corporations (and corporations operating extensively in America) across industries. The ranking is comprised of four equally-weighted components (based on public expectations of company performance in our surveys):



The Harris Poll Essential 100 Ranking: Full Composite

1 U.S. Postal Service2 Clorox3 Google4 UPS5 Walmart6 Amazon7 Purell8 Microsoft9 FedEx10 CVS11 Samsung12 Johnson & Johnson13 YouTube14 Coca-Cola15 Walgreens16 Netflix17 Apple18 Visa19 Mastercard20 The Kraft Heinz Company21 Lowe’s22 Procter & Gamble23 The Home Depot24 The Hershey Company25 Ford

26 UnitedHealth Group27 McDonald’s28 3M29 Target30 Chick-fil-A31 General Mills32 Best Buy33 General Electric34 Costco35 Domino’s36 Nestle37 Campbell’s38 Kroger39 Tyson Foods40 Bayer41 General Motors42 Verizon43 Anthem Health44 Aldi45 Dollar General46 Dell47 Pizza Hut48 Sam’s Club49 Sony50 Burger King

76 Cardinal Health77 American Express78 NFL79 AT&T80 NBA81 MLB82 Pfizer83 DoorDash84 Marriott85 T-Mobile86 Publix87 Honeywell88 Bank of America89 Kaiser Permanente90 GlaxoSmithKline91 Aetna92 eBay93 Macy’s94 Starbucks95 Nissan96 Facebook97 McKesson98 Conagra99 Capital One100 ESPN

51 The Walt Disney Company52 Whole Foods53 Delta Air Lines54 Toyota55 Southwest Airlines56 Xfinity57 Cottonelle58 United Airlines59 Intel60 Perdue Farms61 PepsiCo62 IBM63 Hewlett-Packard Enterprise64 U.S. Bank65 Scott66 Trader Joe’s67 Hulu68 American Airlines69 Little Caesars70 Smithfield Foods71 Humana72 Papa John’s73 Nike74 Zoom Video75 Boeing



Data On Purpose: Communicators Need to Underscore it is Part of, not Replacing, Reputation

How important are each of the following today for corporate America?

59%

62%

68%

68%

69%

71%

72%

73%

73%

78%

80%

81%

87%

41%

38%

32%

32%

31%

29%

28%

27%

27%

22%

20%

19%

13%

Prioritization of both shareholder profit and company purpose

Stock performance

Authentic messaging on corporate purpose and values

Speaking out on social issues

Meaningful communication from the CEO

Business strategies prioritizing social performance in addition to finances

Product innovation

Corporate role in the communities in which they operate

Transparent supply chain practices

Taking action for the greater social good

Employer / employee relationships

Customer service

Protecting the health and safety of employees

More Important Less Important



Right Now, Americans Want Authenticity and Action

38%

36%

26%

What is your opinion of companies who create advertisements about COVID-19?

I think they're just doing it for publicity,

most of them feel contrived/forced

Companies should only advertise if they have taken action to address COVID-19

I think it is a good thing regardless of actions they have taken, it shows they care

Generally speaking, what kind of message do you find most meaningful from companies during the COVID-19

pandemic?

16%

22%

23%

28%

29%

33%

35%

35%

39%

42%

None of the above

Advocate for causes I care about

Include coping strategies

Strengthen struggling companies

Hire employees locally

Stories of how they're making adifference

How they are supporting smallbusinesses

Instill hope and optimism

Leverage resources to address COVID-19

Investing in their local community



There is a Spotlight On How Corporate America Addresses Social Issues after COVID-19

Harris Poll 2014BASE: GENERAL PUBLIC W14 (N=2032)Thinking about your life moving forward, how important are the following issues to you personally?

70%65%

57%56%

55%54%

50%50%

49%46%

45%44%

43%43%

41%40%

38%34%

26%

Good health and well beingAccess to healthcare

EducationData privacy

HungerJob creation

PovertySupporting veterans

Supporting small businessDomestic violence

Gun violenceRacial equality

Climate changeEnvironmental efforts

Sexual harassmentGender equalityDrug addiction

ImmigrationLGBTQ rights

Thinking about your life moving forward, how important are the following issues to you personally?% Very Important

All Companies Have Something To Offer If They're Willing To Reimagine Their Purpose And Priorities



1 Clorox

2 CVS

3 Johnson & Johnson

4 Tyson Foods

5 Walmart

6 UPS

7 Cardinal Health

8 Pfizer

9 Google

10 Apple

1 Clorox

2 UPS

3 Purell

4 Walmart

5 U.S. Postal Service

6 Google

7 Samsung

8 CVS

9 FedEx

10 Walgreens


2 Clorox

3 Purell

4 Google

5 Amazon

6 UPS

7 Ford

8 Walmart

9 Johnson & Johnson

10 Chick-fil-A


2 Google

3 Amazon

4 Walmart

5 UPS

6 Microsoft

7 Clorox

8 YouTube

9 Visa

10 FedEx


2 Clorox

3 Google

4 UPS

5 Walmart

6 Amazon

7 Purell

8 Microsoft

9 FedEx

10 CVS

Overall Resolve Integrity Responsiveness Permanence

Performance Overall and Across Key Measures



Overall Resolve Integrity Responsiveness Permanence1 U.S. Postal Service 23 5 1 12 Clorox 1 1 2 73 Google 9 6 4 24 UPS 6 2 6 55 Walmart 5 4 8 46 Amazon 12 11 5 37 Purell 15 3 3 188 Microsoft 25 12 42 69 FedEx 35 9 18 10

10 CVS 2 8 32 3611 Samsung 26 7 35 2012 Johnson & Johnson 3 14 9 4213 YouTube 56 37 12 814 Coca-Cola 45 28 15 1415 Walgreens 27 10 28 2816 Netflix 52 13 33 1617 Apple 10 17 47 2718 Visa 29 26 109 919 Mastercard 64 19 40 1520 Kraft Heinz Company 21 70 51 1221 Lowe’s 76 15 26 2422 Procter & Gamble 79 45 17 2223 The Home Depot 59 55 36 2124 The Hershey Company 103 21 45 1925 Ford 47 33 7 38

Full CompositeOverall Resolve Integrity Responsiveness Permanence

26 UnitedHealth Group 31 16 29 5127 McDonald’s 53 86 60 1328 3M 13 67 13 4529 Target 20 31 106 2930 Chick-fil-A 84 27 10 3531 General Mills 88 63 89 1132 Best Buy 89 59 49 1733 General Electric 48 52 68 2534 Costco 32 32 24 6135 Domino’s 28 41 14 6436 Nestle 86 36 54 2637 Campbell’s 91 43 74 2338 Kroger 18 51 64 4439 Tyson Foods 4 68 143 3740 Bayer 16 97 43 3941 General Motors 22 92 16 5842 Verizon 34 34 56 4643 Anthem Health 11 18 92 7744 Aldi 63 46 30 5045 Dollar General 80 75 39 3246 Dell 93 39 58 3147 Pizza Hut 51 47 22 7148 Sam’s Club 42 44 66 5749 Sony 69 29 110 4050 Burger King 96 64 53 33



Overall Resolve Integrity Responsiveness Permanence

51 Walt Disney Company 90 71 77 3052 Whole Foods 19 73 25 9153 Delta Air Lines 40 84 27 6954 Toyota 114 65 57 3455 Southwest Airlines 81 112 21 4756 Xfinity 50 25 82 7257 Cottonelle 46 80 111 4158 United Airlines 33 54 103 6659 Intel 41 94 98 4960 Perdue Farms 36 81 124 5361 PepsiCo 97 48 71 5662 IBM 43 60 52 8163 Hewlett-Packard Enterprise 77 87 76 5264 U.S. Bank 39 24 86 9265 Scott 99 22 120 6266 Trader Joe’s 61 56 34 8867 Hulu 127 20 113 4868 American Airlines 17 125 100 6569 Little Caesars 111 90 37 5570 Smithfield Foods 71 91 125 4371 Humana 14 50 72 11272 Papa John’s 65 49 20 11373 Nike 129 58 44 6374 Zoom Video 44 76 11 12075 Boeing 24 129 65 75


76 Cardinal Health 7 98 94 10577 American Express 68 30 128 8478 NFL 109 115 46 5979 AT&T 49 119 83 7380 NBA 122 79 19 8681 MLB 104 62 69 7482 Pfizer 8 126 88 10183 DoorDash 30 109 23 12584 Marriott 67 74 62 9385 T-Mobile 107 23 122 7986 Publix 94 38 59 9687 Honeywell 55 42 146 8088 Bank of America 60 89 85 8589 Kaiser Permanente 38 83 31 12690 GlaxoSmithKline 78 35 144 8291 Aetna 62 40 105 10792 eBay 87 139 55 6093 Macy’s 95 114 38 8394 Starbucks 120 82 93 6895 Nissan 101 72 73 9096 Facebook 73 144 112 5497 McKesson 113 61 50 10398 Conagra 85 99 80 9599 Capital One 98 66 104 97

100 ESPN 117 101 131 67



Overall Resolve Integrity Responsiveness Permanence101 Cigna 37 93 101 122102 Hilton Hotels 66 103 96 109103 John Deere 132 57 61 94104 Honda 139 78 90 70105 BP 82 77 84 123106 Comcast 116 113 107 78107 ExxonMobil 83 140 95 76108 Unilever 54 128 136 87109 Albertson’s 57 135 87 99110 TripAdvisor 118 111 63 111111 Wegmans 102 108 78 116112 Chevron 75 133 114 104113 JPMorgan Chase 126 102 119 98114 Gilead 58 107 129 130115 Caterpillar 146 53 75 114116 Merck 70 131 139 106117 Tesla 110 88 81 132118 Abbot 112 124 115 108119 GrubHub 72 121 67 139120 Chipotle 105 120 108 121121 Expedia 123 85 132 115122 Instacart 106 134 41 135123 Seamless 149 110 121 89124 Berkshire Hathaway 141 69 99 124125 Uber 74 145 142 100


126 JetBlue Airways 125 95 137 128127 Morgan Stanley 128 132 97 119128 Citigroup 131 100 79 137129 Gap 137 123 141 102130 Anheuser-Busch 136 116 48 140131 Roche 134 118 123 129132 Prudential 108 122 130 136133 NHL 138 117 102 131134 Wells Fargo 135 143 91 110135 Fox Corporation 130 141 118 118136 Nordstrom 100 127 126 145137 Cargill 115 130 140 138138 Lyft 121 137 117 141139 Airbus 140 96 133 143140 Lockheed Martin 119 104 150 127141 Patagonia 147 105 135 142142 Twitter 148 142 116 133143 Royal Dutch Shell 142 146 148 117144 Snapchat 143 147 127 134145 Airbnb 92 150 138 144146 WeWork 124 149 70 149147 Goldman Sachs 133 148 134 146148 Shake Shack 150 106 149 147149 Molson Coors 144 138 145 148150 Peloton 145 136 147 150


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Rankings by Dimension



Companies With Resolve: Top 100

1 Clorox2 CVS3 Johnson & Johnson4 Tyson Foods5 Walmart6 UPS7 Cardinal Health8 Pfizer9 Google10 Apple11 Anthem Health12 Amazon13 3M14 Humana15 Purell16 Bayer17 American Airlines18 Kroger19 Whole Foods20 Target21 The Kraft Heinz Company22 General Motors23 U.S. Postal Service24 Boeing25 Microsoft

26 Samsung27 Walgreens28 Domino’s29 Visa30 DoorDash31 UnitedHealth Group32 Costco33 United Airlines34 Verizon35 FedEx36 Perdue Farms37 Cigna38 Kaiser Permanente39 U.S. Bank40 Delta Air Lines41 Intel42 Sam’s Club43 IBM44 Zoom Video45 Coca-Cola46 Cottonelle47 Ford48 General Electric49 AT&T50 Xfinity

76 Lowe’s77 Hewlett-Packard Enterprise78 GlaxoSmithKline79 Procter & Gamble80 Dollar General81 Southwest Airlines82 BP83 ExxonMobil84 Chick-fil-A85 Conagra86 Nestle87 eBay88 General Mills89 Best Buy90 The Walt Disney Company91 Campbell’s92 Airbnb93 Dell94 Publix95 Macy’s96 Burger King97 PepsiCo98 Capital One99 Scott100 Nordstrom

51 Pizza Hut52 Netflix53 McDonald’s54 Unilever55 Honeywell56 YouTube57 Albertson’s58 Gilead59 The Home Depot60 Bank of America61 Trader Joe’s62 Aetna63 Aldi64 Mastercard65 Papa John’s66 Hilton Hotels67 Marriott68 American Express69 Sony70 Merck71 Smithfield Foods72 GrubHub73 Facebook74 Uber75 Chevron

Do you think each of the following companies should be providing solutions during the COVID-19 pandemic?



Companies With Integrity: Top 100

1 Clorox2 UPS3 Purell4 Walmart5 U.S. Postal Service6 Google7 Samsung8 CVS9 FedEx10 Walgreens11 Amazon12 Microsoft13 Netflix14 Johnson & Johnson15 Lowe’s16 UnitedHealth Group17 Apple18 Anthem Health19 Mastercard20 Hulu21 The Hershey Company22 Scott23 T-Mobile24 U.S. Bank25 Xfinity

26 Visa27 Chick-fil-A28 Coca-Cola29 Sony30 American Express31 Target32 Costco33 Ford34 Verizon35 GlaxoSmithKline36 Nestle37 YouTube38 Publix39 Dell40 Aetna41 Domino’s42 Honeywell43 Campbell’s44 Sam’s Club45 Procter & Gamble46 Aldi47 Pizza Hut48 PepsiCo49 Papa John’s50 Humana

76 Zoom Video77 BP78 Honda79 NBA80 Cottonelle81 Perdue Farms82 Starbucks83 Kaiser Permanente84 Delta Air Lines85 Expedia86 McDonald’s87 Hewlett-Packard Enterprise88 Tesla89 Bank of America90 Little Caesars91 Smithfield Foods92 General Motors93 Cigna94 Intel95 JetBlue Airways96 Airbus97 Bayer98 Cardinal Health99 Conagra100 Citigroup

51 Kroger52 General Electric53 Caterpillar54 United Airlines55 The Home Depot56 Trader Joe’s57 John Deere58 Nike59 Best Buy60 IBM61 McKesson62 MLB63 General Mills64 Burger King65 Toyota66 Capital One67 3M68 Tyson Foods69 Berkshire Hathaway70 The Kraft Heinz Company71 The Walt Disney Company72 Nissan73 Whole Foods74 Marriott75 Dollar General

How much would you say you trust each of the following companies to respond appropriately and effectively to the COVID-19 pandemic?



Companies With Responsiveness: Top 100

1 U.S. Postal Service2 Clorox3 Purell4 Google5 Amazon6 UPS7 Ford8 Walmart9 Johnson & Johnson10 Chick-fil-A11 Zoom Video12 YouTube13 3M14 Domino’s15 Coca-Cola16 General Motors17 Procter & Gamble18 FedEx19 NBA20 Papa John’s21 Southwest Airlines22 Pizza Hut23 DoorDash24 Costco25 Whole Foods

26 Lowe’s27 Delta Air Lines28 Walgreens29 UnitedHealth Group30 Aldi31 Kaiser Permanente32 CVS33 Netflix34 Trader Joe’s35 Samsung36 The Home Depot37 Little Caesars38 Macy’s39 Dollar General40 Mastercard41 Instacart42 Microsoft43 Bayer44 Nike45 The Hershey Company46 NFL47 Apple48 Anheuser-Busch49 Best Buy50 McKesson

76 Hewlett-Packard Enterprise77 The Walt Disney Company78 Wegmans79 Citigroup80 Conagra81 Tesla82 Xfinity83 AT&T84 BP85 Bank of America86 U.S. Bank87 Albertson’s88 Pfizer89 General Mills90 Honda91 Wells Fargo92 Anthem Health93 Starbucks94 Cardinal Health95 ExxonMobil96 Hilton Hotels97 Morgan Stanley98 Intel99 Berkshire Hathaway100 American Airlines

51 The Kraft Heinz Company52 IBM53 Burger King54 Nestle55 eBay56 Verizon57 Toyota58 Dell59 Publix60 McDonald’s61 John Deere62 Marriott63 TripAdvisor64 Kroger65 Boeing66 Sam’s Club67 GrubHub68 General Electric69 MLB70 WeWork71 PepsiCo72 Humana73 Nissan74 Campbell’s75 Caterpillar

Do you think each of the following companies has had a good response or a poor response to the COVID-19 pandemic?



Companies With Permanence: Top 100

1 U.S. Postal Service2 Google3 Amazon4 Walmart5 UPS6 Microsoft7 Clorox8 YouTube9 Visa10 FedEx11 General Mills12 The Kraft Heinz Company13 McDonald’s14 Coca-Cola15 Mastercard16 Netflix17 Best Buy18 Purell19 The Hershey Company20 Samsung21 The Home Depot22 Procter & Gamble23 Campbell’s24 Lowe’s25 General Electric

26 Nestle27 Apple28 Walgreens29 Target30 The Walt Disney Company31 Dell32 Dollar General33 Burger King34 Toyota35 Chick-fil-A36 CVS37 Tyson Foods38 Ford39 Bayer40 Sony41 Cottonelle42 Johnson & Johnson43 Smithfield Foods44 Kroger45 3M46 Verizon47 Southwest Airlines48 Hulu49 Intel50 Aldi

76 ExxonMobil77 Anthem Health78 Comcast79 T-Mobile80 Honeywell81 IBM82 GlaxoSmithKline83 Macy’s84 American Express85 Bank of America86 NBA87 Unilever88 Trader Joe’s89 Seamless90 Nissan91 Whole Foods92 U.S. Bank93 Marriott94 John Deere95 Conagra96 Publix97 Capital One98 JPMorgan Chase99 Albertson’s100 Uber

51 UnitedHealth Group52 Hewlett-Packard Enterprise53 Perdue Farms54 Facebook55 Little Caesars56 PepsiCo57 Sam’s Club58 General Motors59 NFL60 eBay61 Costco62 Scott63 Nike64 Domino’s65 American Airlines66 United Airlines67 ESPN68 Starbucks69 Delta Air Lines70 Honda71 Pizza Hut72 Xfinity73 AT&T74 MLB75 Boeing

How much would you miss each of the following companies if they closed for good?


24

Thank you!John Gerzema, CEO, The Harris Poll

[email protected]

Ray Day, Vice Chair, [email protected]

http://harrispoll.com

http://teamstagwell.com

the essential 100: company reputation amid …...in the last crisis, companies were part of the...

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