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New Research

newsuccessful

entrepreneurs

CHRIS HUGHESAgeLocationKnown forNationality

27Cambridge, Massachusettsco-founder of Facebook, Obama online campaignamerican

CHIARA FERRAGNIAgeLocationKnown forNationality

23Milan“The blond salad” fashion blogitalian

SUSAN GREGG KOGER, ERIC KOGERAgeLocationKnown forNationality

24 (Susan) and 25 (Eric)Pittsburgh, Pennsylvaniaonline shop “Mod-cloth”american

TAVI GEVINSONAgeLocationKnown forNationality

14Chicago“The style Rookie” fashion blogamerican

TRISTAN HARRIS, CAN SAR, JESSE YOUNGAgeLocationKnown forNationality

25 (Harris), 25 (Sar), and 24 (Young)San Mateo, CaliforniaApture’s technology (hyperlinks)american

MADDIE BRADSHAWAgeLocationKnown forNationality

13Dallas, Texasfounder of m3 girl designamerican

DANIEL EKAgeLocationKnown forNationality

28Stockholm/LondonMusic program “Spotify”swedish

JENI BAUERAgeLocationKnown forNationality

-Columbus, Ohio“Jeni’s Splendid Ice Creams” franchiseamerican

MADDIE BRADSHAWAgeLocationKnown forNationality

23Amsterdamblogger and inventor of “WeTransfer”dutch

GUIDO MARTINETTI, FEDERICO GROMAgeLocationKnown forNationality

33 (Guido) 35 (Federico)Turin“Grom” ice-cream franchiseitalian

NIKLAS ZENNSTROM, JANUS FRIISAgeLocationKnown forNationality

45 (Niklas) 35 (Janus)Uppsala/Stockholmfounders of Skype and Kazaaswedish/danish

ADAM RICH, BEN LERERAgeLocationKnown forNationality

29 (Adam), 28 (Ben)New Yorkfounder of “Thrillist”american

These are the new successful entre-preneurs but...

Success/Failing

What makes the difference?

Do you only need a good idea or there are some other factors that can help you successing?

interviewinga new

entrepreneur

One man business, run by a young creative guy

Started 1,5 years ago, must be profitable within 3 years

Organizes events. Activities include:

• Organizing custom events (company events,

public events, birthdays, anniversaries, weddings etc).

• Booking artists for events from database

• Expanding and maintaining artist database

Operates from home

Meets clients at home or external location

No employees.

Outsourced bookkeeping and website

1) Outsourcing Work 2) Promotion / Branding

PROBLEMS ENCOUNTERED

1) Experts usually cost money. There’s just not a lot of mo-ney available to outsource everything.

2) You need to work with people that share a similar min-dset. You need people that understand you and think alike. People that are on an equal level with you.It’s hard to find these,

3) You have to (be able to) trust the people you work with.

OUTSOURCING

1) Not everybody is a marketeer, outsourcing has alre-ady been discussed.

2) Bad promotion can damage your image / company

3) Standing out is difficult

PROMOTION / BRANDING

Outsourcing:

-Networking (online and offline)-Let people meet you!-Hire people

Promotion:-People skills-Portfolio / website-Advertisement

OVERCOMING PROBLEMS