The entertainment youth channelThe feature films channel

The educational

documentary channel

The home improvement channel

The cooking

and entertaining channel

The children's

educational channel

The TV channel

about travel!

THE COVERAGE OF DIFFERENT AUDIENCE SEGMENTS

AGE DOM KINO BOBER MUZIKA PERVOGO TELECAFE VREMYA О! POEKHALI

16 -24

25-34

35-44

45-54

55-64

65+

25-45 with children

25-50

KEY ADVANTAGES:

Reaching different age groups all at once across the whole territory of Russia

Achieving an audience with a wide range of interests and viewership preferences

Low level of advertising clutter by means of short ad breaks

Сontact with a well-off audience

Low cost of advertising contact with an audience in case of package placement

A wide range of opportunities for the integration of self-produced programs

First Movie Channel of the country

• More than 3 500 hours of quality content

• The best films, including the gold collections of

“Mosfilm” and “Lenfilm”, highlights of the last decades, and

successful shows of federal TV channels

• Programming the evening prime-time the same way as

leading federal TV channels

• Innovative project “EVENING TOGETHER” –

demonstration of 3 films in a row, which are selected

according to the special system considering the principles

of audience “flow”

THE CHANNEL IS AVAILABLE TO VIEWERS IN THE NETWORKS OF MAIN OPERATORS

Source: Mediascope, TV Index, Russia (cities with population over 100 000), January-December 2017, All 4+

42 000 000VIEWERS WATCHED THE CHANNEL

“DOM KINO” IN 2017

>MALESFEMALES

58% 42%

25-55 > 61%

Source: Mediascope, TV Index, Russia (cities with population 100 000+), March 2018

AUDIENCE PROFILE

TOP-20 federal channels. Buying audience «ALL 25-55» (Share)

THE CHANNEL IS ONE OF THE TOP-20 MEASURABLE FEDERAL CHANNELS

Source: Mediascope, TV Index, Russia (cities with population 100 000+), March 2018

10,5

9,3

7,2 7,0 6,9 6,55,8

4,0

2,8 2,6 2,4 2,1 2,1 1,9 1,8 1,8 1,6 1,4 1,2 1,1

THE PROMOTION OF THE BRAND ON THE CHANNEL “DOM KINO”

PURCHASE OF ADVERTISING TIME:

DIRECT ADVERTISING

DIRECT ADVERTISING. SELLER:

National Advertising Alliance

SPONSORSHIP. SELLER:

Commercial department of “Channel One Russia

Worldwide”

Sponsored bumpers

Integration into the announcements

Partner participation in the promotions of

the TV channel

1

SPONSORSHIP PACKAGES2

The first round-the-clock channel in

Russia, which is devoted to creation of living

spaces

BOBER — is a community of interior designers, architects, builders, landscape designers and other professionals who are ready to tell about their DIY secrets.

BOBER offers new ideas for affordable construction, renovation, improvement, interior design for an apartment or a house, a garden or a yard design. All this helpful information is presented in an easy and accessible form.

17 MLN. RUSSIANS* WATCHED THE CHANNEL “BOBER” IN 2017

THE CHANNEL IS AVAILABLE IN THE NETWORKS OF MAIN OPERATORS

SOURCE: MEDIASCOPE, TV INDEX PLUS, RUSSIA (CITIES WITH POPULATION 100 000+), JANUARY - DECEMBER 2017, ACCUMULATED REACH «ALL 4+».

INCREASE OF AUDIENCE INDICATORS ON THE CHANNEL MARCH 2018 VS. MARCH 2017

4,86,6

March 2017 March 2018

Avg. monthly reach (mln)

+38%

0,31

0,71

March 2017 March 2018

Share (%)

+129%

13,9

22,6

March 2017 March 2018

Avg. time view (min.)

+63%

SOURCE: MEDIASCOPE, TV INDEX PLUS, RUSSIA (CITIES WITH POPULATION 100 000+), MARCH «ALL 4+».

“BOBER” IS THE LEADER AMONG CHANNELS-COMPETITORS BY TA 25-54!

0,50,5

0,1 0,1

Bober Usad'ba Zagorodnyi Tvoi dom

Share (%)

19,217,0 16,7

11,7

Bober Zagorodnyi Usadba Tvoi dom

View duration (min.)

3,52,9

1,20,9

Bober Usad'ba Nvoi dom Zagorodnyi

Average monthly reach (mln.)

SOURCE: MEDIASCOPE, TV INDEX PLUS, RUSSIA (CITIES WITH POPULATION 100 000+), MARCH «ALL 25-54».

AZBUKA REMONTA (ABCs OF

RENOVATION)

URA BOBRU! (CHEERS TO

THE BEAVER!)

LIFE HACKS

RENOVATION,

CONSTRUXCTIONGARDEN, COUNTRY HOUSE

LIFESTYLEDESIGN

DACHNYE FEI

(DACHA FAIRIES) BOBER NA CHAS (ASSISTANT

FOR AN HOUR)

101 IDEYA (101 IDEAS)

- Program without possibility of integration into the scenario

95%SELF-produced

programs

MUZHSKAYA BERLOGA (MAN CAVES)

BYURO IDEY (BUREAU OF IDEAS)

DEN’ PEREMEN (DAY OF CHANGES)

DISAIN RESHAET VSE (DESIGN STAR)

MASTER CLASS.

KRUTYE BOBRY (COOL BEAVERS)

SEZON NA DACHE (SUMMER

COTTAGE SEASON)

MIROVAYA PRAKTIKA (WORLD PRACTICE)

PROMOTION OF THE BRAND ON THE CHANNEL “BOBER”

PURCHASE OF ADVERTISING TIME:

DIRECT ADVERTISING2SPONSORSHIP PACKAGES1

EXTERNAL PROJECTS WITH

THE PROMOTION ON AIR3

Bumpers

Integration of self-

produced formats

into the scenario

Interactive projects with

involvement of audience

DIRECT ADVERTISING. SELLER:

National advertising alliance SPONSORSHIP. SELLER:

Commercial department of “Channel One Russia

Worldwide”

The channel of “Digital TV-family” with the youngest

audience

Entertaining channel for youth which speaks with viewers

their language

Dynamic channel which offers young audience daily live

shows and regular large concerts with celebrities

On this channel you will find the variety of musical genres

around the clock – from rock to pop songs. You fill find

musical hits for all tastes here!

MUSIC ON CHANNEL ONE

THE CHANNEL IS AVAILABLE TO VIEWERS IN THE NETWORKS OF KEY OPERATORS

Source: Mediascope, TV Index plus, Russia (cities with population 100 000+), January-December 2017, accumulated reach All 4+

21 000 000VIEWERS WATCHED

“MUSIC ON CHANNEL ONE” IN 2017

AUDIENCE PROFILE

Source: Mediascope, TV Index Plus, Russia (cities 100 000+), All 4+, 16-34 March 2018г.

>MALESFEMALES

64% 36%

16-34 > 57%

64%

FEMALES

57%

AGE

16-34

81%

INCOME

LEVEL

«ВС»

9%

35%

18%

17%

18%

4%

Heads, owners, individual enterpreneurs

White-collar workers

Blue-collar workers

Preschool children, schoolchild

ren, students

Housewives, young mothers

Other

SOCIAL STATUS

Mediascope, TV Index plus, Russia (cities with population 100 000+), March All 4+

AUDIENCE PROFILE

You will see the most romantic

video clips in this program. After

voting hosts compile ranking of

the die-hard romantic singers.

Hosts: Vanya, Theresa

Duration: 45 minutes

Air date: Saturday, 21:00

Each week you will see a new blog

from your favorite host . The hosts

will tell you about their life and

interests in the first person.

Hosts: Vanya, Theresa

Duration: 2 - 4 minutes

Air dates: work days from 07:00 to

23:00

The program tells about the

latest news in the world of

music

Hosts: Vanya, Theresa

Duration: 3 minutes

Air dates: every day: from

07:00 to 23:00, 1 premiere + 2

rebroadcasts

The new entertaining project where the

most topical issues and events are

discussed. Popular artists and celebrities

will come to the studio and tell exciting and

just funny facts about themselves and

about what surrounds us every day.

Hosts: Vanya, Theresa

Duration: 1 hour

Air dates: premiere – Saturday.

21:00, rebroadcasts - Sunday 20:00,

Monday 04:00, Monday 18:00, Tuesday

19:00, Thursday – 00:00

SELF-PRODUCED PROJECTS WITH THE POSSIBILITY OF INTEGRATION INTO THE SCENARIO

“Novosti Pervogo “

(The News of the Channel One)“Love chart” “Blog”

“Vecherniy Laik”

(Night Like)

PROMOTION OF THE BRAND ON THE CHANNEL “MUZYKAPERVOGO” (MUSIC OF CHANNEL ONE)

PURCHASE OF ADVERTISING TIME:

DIRECT

ADVERTISING2SPONSORSHIP

PACKAGES

1

EXTERNAL PROJECTS

WITH PROMOTION ON AIR 3

Integration of self-produced

formats into the scenario

Interactive projects with

engagement of audience

DIRECT ADVERTISEMENT. SELLER: National Advertising Alliance

SPONSORSHIP. SELLER: Commercial Department of «Channel One Russia Worldwide»

Sponsored bumpers

Let us introduce you to the renewed TV Channel “Telecafe”, which has turned from the cooking channel into a cooking and entertaining one.“Telecafe” is a flash of taste and the fun area, it is a merry and tasty life guide! You can find on the air humorous and entertaining projects with the most unexpected hosts. The viewers can watch programs of different formats with the most exciting plot twists and amazing heroes.“Telecafe”: “Tasty! Merry! Healthy!”

THE CHANNEL IS AVAILABLE FOR VIEWERS IN THE NETWORKS OF KEY OPERATORS

Source: Mediascope, TV Index plus, Russia (cities with population 100 000+), January-December 2017, accumulated reach, All 4+

15 700 000VIEWERS WATCHED THE CHANNEL

“TELECAFE” IN 2017

Source: Mediascope, Russia, TV Index+, Russia (cities with population 100 000+), Females 25-55, March 2018

CORE AUDIENCE —FEMALES 25-55

SHARE IN STRUCTURE, % AFFINITY INDEX,% VIEW DURATION, MINUTES

67 257 51

Source: Mediascope, Russia, TV Index+, Russia (cities with population 100 000+), March 2018

1ST PLACEBY SHARE OF FEMALES 25-55 IN THE STRUCTURE

OF VIEWERS AMONG COOKING CHANNELS

1ST PLACEBY AVERAGE VIEW DURATION OF FEMALES 25-55

AMONG COOKING CHANNELS

67%

34%

23%

TELECAFE

51 MIN

8 MIN

15 MIN

THE FIRST VEGETARIANKITCHEN TV TELECAFE THE FIRST VEGETARIANKITCHEN TV

Source: Mediascope, TV Index+, Russia (cities with population 100 000+), March 2018

>MALESFEMALES

85% 15%

25 - 55 > 78%

AUDIENCE PROFILE

BRAND PROMOTION ON “TELECAFE”

PURCHASE OF ADVERTISING TIME:

DIRECT ADVERTISING

SPONSORSHIP PACKAGE

2

1

Sponsored bumpers

Integration into the announcements

Partner participation in the promotional

campaigns of the channel

Integration into the scenario

DIRECT ADVERTISEMENT. SELLER:

National Advertising Alliance

SPONSORSHIP. SELLER:

Commercial Department of “Channel One Russia

Worldwide”

PREMIERES OF A NEW SEASON

FORMAT: entertaining program

IDEA: Entertaining program with animals

and human beings, who are always

hungry. The most voracious, though the

smallest host Hot Pig (Pet Pig) sniffs out

secrets and recipes of other hosts and

invited guests.

DURATION: 26 minutes

HEADINGS: Ravenous

appetite, Disputes about tastes, Pig in the

big city, Neither fish nor meat, Yum-yum

NOCHNOY DOZHOR HOT PIG BLIN COM POZHIRATELI

FORMAT: entertaining and humorous

program

IDEA: All the most

attractive, mysterious, unexpected and funny

things certainly happen at night! The most

keen sense at night is the feeling of hunger!

An inseparable couple – the host “Dozhor”

and his treacherous contender and best

friend at the same time– refrigerator – are

the main characters of this program.

DURATION: 26 minutes

HEADINGS: World

breakfast, Parade, Blender

Mix, Cooking, Bedtime story

FORMAT: entertaining and humorous

program

IDEA: Humorous program is infused

with failures - both cooking and other

unexpected ones. The charming host

will visit the chef’s cuisine, show us the

secrets of carving and interview the

passers-by on the streets.

DURATION: 26 minutes

HEADINGS: Visit to

chef, Fails, Carving, Activities, Street

talk

FORMAT: entertaining and humorous program

IDEA: The hosts of the program are

“Pozhirateli” - the team of motley caricature

superheroes. The host with biceps and artificial

abs chops meat, while the blonde in

leather, who is a convinced vegan, contradicts

him. Two other hosts are traveler and crazy

scientist, who “tortures” cooking appliances in

his laboratory .

DURATION: 52 minutes

HEADINGS: BurgerBum, Salads, Meal, Group

of muscles, True meat, TVChair, Shopping with

chef, Tourist’s breakfast, Hot snack

Premiers of new season

THE CHILDREN’S

EDUCATIONALKANAL-O.RU

A NEW CHILDREN'S CHANNEL «O!» IS THE ISLAND

OF DISCOVERY FOR PRESCHOOLERS, PRIMARY

SCHOOL STUDENTS AND THEIR PARENTS.

THE EDUCATION CHANNEL CONSISTS OF THE

BEST EDUCATIONAL PROGRAMS AND CARTOONS

THAT WILL MAKE THE CHILDREN PASTIME IN

FRONT OF THE TV NOT ONLY PLEASANT BUT ALSO

USEFUL.

LET'S DISCOVER THE WORLD TOGETHER!FOR CHILDREN FROM 3 TO

8 YEARS AND THEIR

PARENTS

WHY

“О!”

KANAL-O.RU

CHANNEL IS AVAILABLE ON THE NETWORKS OF THE MAIN OPERATORS

POTENTIAL AUDIENCE OF THE CHANNEL

MORE THAN 7,4 MILLION PEOPLE

KANAL-O.RU

50% of the Russian people highlight education and personal

development as the main functions of television

According to ZIRCON agency: “The Russians on television and social impact on its content”.

12% increase in TV viewing figures for educational purposes

According to FOM agency: weekly survey “FOMnibus’”.

Every 10thchild spends almost all free time watching TV

According to “TV in preschool education” by V.S.. Sobkin, K.N. Skobeltsina, A.I. Ivanova

31% of the audience watch TV for self-education.

According to FOM agency: weekly survey “FOMnibus’”.

THE CHILDREN’S OPINION IS ONE OF

THE KEY POINTS BEFORE PURCHASE*

KANAL-0.RU*Source: Overview RBK "Market research, a Retail chain selling children's products 2016

6,40%

7,70%

15,30%

70,60%

I know better what my baby needs

I listen to the child’s opinion and often take

it into account when I buy the goods

I listen to the child’s opinion and always

buy what he asks

I listen to the child’s opinion , but rarely

take it into account when I buy the goods

CHANNEL

PROGRAMS

KANAL-O.RU

PROGRAMS

11KANAL-O.RU

«LABORATORIUM» «THE MOI SHOW» «MESSY GOES TO OKIDO»

«ANIMALS ARE MY FRIENDS»

«KIDS AND FLYING ANIMALS»

«MAGIC ENGLISH»

«ROBOTS»

«МY MUSEUM»

«MERRY ALPHABET»

«SMESHARIKI. PIN-CODE» «FIKSIKY»

«THE COMET-DANCE» «BREAKFAST WITH A BANG»

«IN KIDS’ WORLD» «PODZARYADKA»

«LET’S PAINT»

«PLAYING TOGETHER»

«BERILYAKA’S THEATRE»

Programs with the possibility of integration

We document the era

The channel “Vremya” (Time) tells about outstanding people and events

In its programs, viewers get to travel to the past and the future, return

to the present and feel like they are witnesses of history together with

authors, hosts and characters of documentaries and talk shows

The channel features ups and downs of legendary individuals of the

past. A first-hand story: memories, interviews and

monologues, experiences of participants and eyewitnesses

Rare archival footage, unique investigations and films.

THE CHANNEL IS AVAILABLE IN THE NETWORKS OF MAIN OPERATORS

Source: Mediascope, TV Index Plus, Russia (cities with population 100 000+), January-December 2017, Accumulated reach, All 4+

12 600 000VIEWERS WATCHED THE CHANNEL

“VREMYA” IN 2017

Audience profile

Source: Mediascope, TV Index Plus, Russia (cities with population 100 000+), March 2018

>MALESFEMALES

76% 24%

25-64> 63%

Promotion of the brand on the channel “Vremya”

PURCHASE OF ADVERTISING TIME:

DIRECT ADVERTISING1

SPONSORSHIP PACKAGE2

sponsored bumpers integration into the announcements

DIRECT ADVERTISING. SELLER: National Advertising Alliance

SPONSORSHIP. SELLER: Commercial Department of the “Channel One Russia Worldwide”

Channel «Poekhali!» is an inspiration for adventures. The projects of the channel demonstrate how to make

any trip through Russia and “near abroad” vivid and unforgettable. The programs of channel not only tell about

different ways to spend your holidays or weekend in interesting and amusing way, but also how to get new

incredible emotions without having to travel far from home. Central figures of the channel are the people who

enjoy every moment and know that each trip is an adventure. Impressions are near you!

10 new self-produced

projects were launched

on air in 2017

25 000 000 -number of tourist trips

to Russia in 2016

(according to Federal

Agency for Tourism data)

THE CHANNEL IS AVAILABLE FOR VIEWERS IN THE NETWORKS OF MAIN OPERATORS

POTENTIAL AUDIENCE OF THE CHANNEL IS

MORE THAN 33,2 MLN PEOPLE

*According to operators

CONTENT OF THE CHANNEL “POEKHALI!”

DVA DNYA V GORODE (TWO DAYS IN THE CITY)

ODNOETAZHNAYA ROSSIYA (SINGLE-STOREY RUSSIA)

MESTO GENIYA (PLACE OF GENIUS)

POEKHALI ZA TALANTAMI (LET’S GO GET TALENTS)

STAZHORKA (TRAINEE)

EDEM V GOSTI (GOING ON A VISIT)

MARSHRUT POSTROEN (ROUTE IS PLANNED)

POEKHALI ZA POKUPKAMI! (LET’S GO SHOPPING!)

DNEVNIKI PREFESSIY (DIARIES OF PROFESSIONS)

ZABROSHENNYE (LOST)

STILI ZHIZNI (LIFE STYLES)

SYUZHETNIY KHOD (PLOT LINE)

NEPUTYOVYE ZAMETKI (TRAVEL NOTES)

SLEDUI ZA MNOI (FOLLOW ME)

Int *Programs with the possibility of integration

Int Int

Int

Int Int Int

Int Int Int

Int

IZ PLEMENI GONCHIKH PSOV (FROM THE TRIBE OF HUNTING DOGS)

THANK YOU!

CONTACTS:

«CHANNEL ONE RUSSIA WORLDWIDE»