"cooking up leads" multi-channel program overview
TRANSCRIPT
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.1
“Cooking Up Leads” Integrated Program
Campaign Elements
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.2
“Cooking Up Leads” Integrated Program – Description
Objective Segment Featured Offering Tactics Supporting Assets
Entertain and educate contacts on how Modern Marketing tactics and tools can help them better find, classify, nurture, and even revive leads. Customer examples used to illustrate.
To introduce and education audience on how the Eloqua Oracle Marketing Cloud can solve their key pains and needs.
NA and other English-speaking geos.
General Eloqua suite of products and solutions.
Oracle Marketing Cloud.
OUTBOUND: • Emails (2) May 29,
June 4• Formed Landing
Pages (2) • Download pages (2)SOCIAL:• Blogs on May 29 with
links to: o Themed Slideshareso Themed eBooks
• eBook 1: “The Demand Gen Pro’s Cookbook – Tasty Tips from Marketing’s Master Chefs” (co-written with LeadLizard)
• eBook 2: “Get those cold contacts warm again --The nine hottest ways to re-engage with inactive leads.”
• Slideshares based on the above
• Multi-touch, Multi-channel Cooking themed promotion • Thought Leadership/How To• Fun, enticing way to inform and engage
LAUNCH: May 29
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.3
“Cooking Up Leads” Integrated Program – SocialSOCIAL LANDING PAGES
Eloqua blog: http://app.marketing.eloqua.com/e/er?s=33&lid=16020Facebook: http://app.marketing.eloqua.com/e/er?s=33&lid=16021LinkedIn: http://app.marketing.eloqua.com/e/er?s=33&lid=16022Twitter: http://app.marketing.eloqua.com/e/er?s=33&lid=16023Google+: http://app.marketing.eloqua.com/e/er?s=33&lid=16024
TWEETS
Introducing the Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs http://elq.to/1wnHhhV via @Eloqua and @LeadLizard
Must-see marketing success recipes from @ReadyTalk @ADP @Bizo @DocuSign @Lenovo @CroweHorwath_US @Deltek http://elq.to/1wnHhhV
How many cooks are in your #demandgen kitchen? Check out these tips to serve up the recipes your prospects deserve! http://elq.to/1wnHhhV Looking for tasty tips from marketing's master chefs? @RTMike @JeanOlivieri @ahalle @meisenberg and more share tips! http://elq.to/1wnHhhV Looking for tasty tips from marketing's master chefs? See what's cooking with @kristinconnell @Im_Christine44 & more! http://elq.to/1wnHhhV
BLOG POST http://blog.eloqua.com/demand-gen-pros-cookbook/
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.4
“Cooking Up Leads” Integrated Program – Email 1
RESPONSIVE EMAIL DESIGN:Standard Layout Shown
FEATURED ASSET: eBook on Demand Gen Best Practices – Customer Examples
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.5
“Cooking Up Leads” Integrated Program – Landing Page 1 & Download Page 1
LANDING PAGE & DOWNLOAD PAGE 1: RESPONSIVE LANDING AND DOWNLOAD PAGE DESIGN
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.6
“Cooking Up Leads” Integrated Program Part 2 – SocialSLIDESHARE
Eloqua Bloghttp://app.marketing.eloqua.com/e/er?s=33&lid=16243 Facebookhttp://app.marketing.eloqua.com/e/er?s=33&lid=16245 Linkedinhttp://app.marketing.eloqua.com/e/er?s=33&lid=16246 Twitterhttp://app.marketing.eloqua.com/e/er?s=33&lid=16247 Google+http://app.marketing.eloqua.com/e/er?s=33&lid=16248http://blog.eloqua.com/tips-to-re-engage-cold-leads/
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.7
“Cooking Up Leads” Integrated Program Part 2 – Email 2
RESPONSIVE EMAIL DESIGN:Standard Layout Shown
FEATURED ASSET:eBook on revitalizing cold leads
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.8
“Cooking Up Leads” Integrated Program Part 2 – Landing Page 2 & Download Page 2
RESPONSIVE LANDING AND DOWNLOAD PAGE DESIGN: Standard Layout Shown