How digital bridges the

divide and consumers are

winning

Sören Stamer

Chief Executive Officer

CoreMedia AG

The End of Bricks vs. Clicks

“Retail guys are going to go out of

business and e-Commerce will

become the place everyone

buys… Software eats retail.”

Marc Andreessen, 2013

The Death of Brick and Mortar?

Digital Dominance

Thinking Beyond Siloes Thinking Beyond Siloes Online

Store

Social

Mobile

Brand

Site

Brick &

Mortar

Thinking Beyond Siloes Online

Store

Social

Mobile

Brand

Site

Brick &

Mortar

Shopper Personalities

The Rebirth of Brick & Mortar

The Age of Experience

Omni-Channel Drivers

Mobile Social Demographics

The New Online Experience

Homebase Results: Customer Engagement

Increased

average order

value by 8%

Delivered a 17%

uplift in SEO-

related sales

Experienced 5M page views

and 675k visitors on their

most important shopping day

of the year

Saw a 36% year-on-year

increase in online visitors and

a 60% year-on-year increase

in multichannel sales

Homebase Results: Editorial Productivity

Reduced overall

time-to-web by more

than 75%

Page build times

reduced by 91%

Efficiency of

sponsored content

team increased by

220%

Edits to existing

pages now 12X

faster

Efficiency of

promotions team

increased by 233% %

The New In-Store Experience

Photo Source: Hointer.com

Recommendations

• Look Beyond Channels to Enable a Holistic Vision

• Collect Data to Understand the Customer Journey

• Create and Curate Great Experiences

• Integrate Systems and Coordinate Teams

• Innovate Incrementally to Ensure Success