How digital bridges the
divide and consumers are
winning
Sören Stamer
Chief Executive Officer
CoreMedia AG
The End of Bricks vs. Clicks
“Retail guys are going to go out of
business and e-Commerce will
become the place everyone
buys… Software eats retail.”
Marc Andreessen, 2013
The Death of Brick and Mortar?
Digital Dominance
Thinking Beyond Siloes Thinking Beyond Siloes Online
Store
Social
Mobile
Brand
Site
Brick &
Mortar
Thinking Beyond Siloes Online
Store
Social
Mobile
Brand
Site
Brick &
Mortar
Shopper Personalities
The Rebirth of Brick & Mortar
The Age of Experience
Omni-Channel Drivers
Mobile Social Demographics
The New Online Experience
Homebase Results: Customer Engagement
Increased
average order
value by 8%
Delivered a 17%
uplift in SEO-
related sales
Experienced 5M page views
and 675k visitors on their
most important shopping day
of the year
Saw a 36% year-on-year
increase in online visitors and
a 60% year-on-year increase
in multichannel sales
Homebase Results: Editorial Productivity
Reduced overall
time-to-web by more
than 75%
Page build times
reduced by 91%
Efficiency of
sponsored content
team increased by
220%
Edits to existing
pages now 12X
faster
Efficiency of
promotions team
increased by 233% %
The New In-Store Experience
Photo Source: Hointer.com
Recommendations
• Look Beyond Channels to Enable a Holistic Vision
• Collect Data to Understand the Customer Journey
• Create and Curate Great Experiences
• Integrate Systems and Coordinate Teams
• Innovate Incrementally to Ensure Success