the emergence of digital & social media on mobile platforms

The Emergence of Digital & Social Media On Mobile Platforms

Randy GiustoPresented at

MIT Sloan MoMITNovember 9, 2009

© 2009 NewDigitalCafé and Randy Giusto

AgendaCommunications- The Old vs. New Way

Mobile− a Strategic Platform

Challenges and Opportunities

Innovation

Today’s Funding Environment


Communications- The Old Way

From Batch (email) to Two-Way (IM) and Video Chat


Communications- The New Way Social Media

•“What people are into!” − Jonathan Miller, News Corp

•110m active users

•Lost #1 spot to Facebook this year

•LOV down from 25 min to <10 min − Compete

•8m artists and bands

•Transforming into an entertainment portal



•1b+ videos streamed/day

•13 hrs of video uploaded/min.

•26.57 avg. age of uploader



•350m subs/200m active (70% non-US)

•35+ = fastest demographic

•2b photos/mo.

•14m videos/mo

•45m active groups

•1m developers© 2009 NewDigitalCafé and Randy Giusto


•5B worldwide subscribers

•Only 20% of traffic from Twitter.com

•5% users = 75% activity

•53% women 47% men



•133m indexed by Technorati since 2002

•90K posts every 24 hrs.

•77% of web users read blogs

•Top 5: Huffington Post, Gizmodo, TechCrunch, Mashable, Boing Boing

Blogosphere


Mobile− A Strategic Platform A proliferation of

connected CE and more capable mobile devices is occurring

“The telecom space is over $1 trillion revenues – $460 billion touches Consumer Electronics today” - Accenture

“2009 is the year of the smart phone and they’ll be 40% of T-Mobile Q4 sales, with the majority Android and BlackBerry.” T-Mobile USA CTO Cole Brodman

100k apps in 15 mos./2b downloads125k developers50m devices soldRetain 30% of revenue

10k apps in 2.5 mos.Devices launching all yearRetain 30% of revenue

3k apps in 8 mos./31m consumer downloads65m devices soldRetain 20% of revenue


Mobile− A Strategic Platform20m+ active users access via mobileBlackBerry, iPhone, Android and 10 operators

Mobile uploads up 400% first 6 days after iPhone 3GS launchMobile uploads up 1700% in 1H ‘09

65m active users access via mobile180 operators in 60 countries deploying Facebook Mobile

Mobile apps starting to explode across platformsBlackBerry, iPhone, Android, etc.


ChallengesOpen vs. closed debate

Ecosystem consolidation?

Mobile analytics ≠ web analytics

Mobile carnage− operators, disparate devices, figure out business model, deal with burn rate

Measuring ROI in social media

Measuring ROI in mobile apps


Opportunities

Advertising & Analytics Web to Mobile Sustainability

Socially Conscious Micro Payments Mobile Payments


Innovation


Today’s Funding Environment The New Requirements

1. Business plan and PPT deck

2. Customers, which means revenue!

3. Cash flow analysis and what-if scenarios beyond R1 & R2− How will you conserve cash?

Then you may get the meeting with the VC1. Expect to be told to go build a distribution channel

2. If you need $5m you’ll get $2.5m

3. Must show value, solution, disruption

Prepare to share− Carriers, ad networks, publishers, and the VC

Angels can help you figure it out, VCs provide the thrust


Contact


Randy GiustoManaging PrincipalNewDigitalCafé

508-254-7975

Twitter @randygiusto

Blog http://newdigitalcafe.com

www.linkedin.com/in/randygiusto

[email protected]

http://newdigitalcafe.com/

http://www.linkedin.com/in/randygiusto

mailto:[email protected]

the emergence of digital & social media on mobile platforms

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