the emergence of digital and social media on mobile platforms
DESCRIPTION
This is a speech I gave at MIT Sloan’s MediaTech and MoMIT Executive Lunch Series on November 9th, 2008. It covers the convergence of digital and social media on mobile platforms, gives an overview of popular social media platforms and their move onto mobile, highlights three app stores- Apple, Android, and BlackBerry, and highlights four companies doing innovative things in social media and mobile- WiseWindow (Orange County, CA), Localytics (Cambridge, MA), Hancock Energy Software (Framingham, MA), and TrustedOnes (Boston, MA).It wraps with advice on seeking funding since many in the MIT Sloan audience are interested in entrepreneurial activities going forward.TRANSCRIPT
The Emergence of Digital & Social Media On Mobile Platforms
Randy GiustoPresented at
MIT Sloan MoMITNovember 9, 2009
© 2009 NewDigitalCafé and Randy Giusto
AgendaCommunications- The Old vs. New Way
Mobile− a Strategic Platform
Challenges and Opportunities
Innovation
Today’s Funding Environment
© 2009 NewDigitalCafé and Randy Giusto
Communications- The Old Way
From Batch (email) to Two-Way (IM) and Video Chat
© 2009 NewDigitalCafé and Randy Giusto
Communications- The New Way Social Media
•“What people are into!” − Jonathan Miller, News Corp
•110m active users
•Lost #1 spot to Facebook this year
•LOV down from 25 min to <10 min − Compete
•8m artists and bands
•Transforming into an entertainment portal
© 2009 NewDigitalCafé and Randy Giusto
Communications- The New Way Social Media
•1b+ videos streamed/day
•13 hrs of video uploaded/min.
•26.57 avg. age of uploader
© 2009 NewDigitalCafé and Randy Giusto
Communications- The New Way Social Media
•350m subs/200m active (70% non-US)
•35+ = fastest demographic
•2b photos/mo.
•14m videos/mo
•45m active groups
•1m developers© 2009 NewDigitalCafé and Randy Giusto
Communications- The New Way Social Media
•5B worldwide subscribers
•Only 20% of traffic from Twitter.com
•5% users = 75% activity
•53% women 47% men
© 2009 NewDigitalCafé and Randy Giusto
Communications- The New Way Social Media
•133m indexed by Technorati since 2002
•90K posts every 24 hrs.
•77% of web users read blogs
•Top 5: Huffington Post, Gizmodo, TechCrunch, Mashable, Boing Boing
Blogosphere
© 2009 NewDigitalCafé and Randy Giusto
Mobile− A Strategic Platform A proliferation of
connected CE and more capable mobile devices is occurring
“The telecom space is over $1 trillion revenues – $460 billion touches Consumer Electronics today” - Accenture
“2009 is the year of the smart phone and they’ll be 40% of T-Mobile Q4 sales, with the majority Android and BlackBerry.” T-Mobile USA CTO Cole Brodman
100k apps in 15 mos./2b downloads125k developers50m devices soldRetain 30% of revenue
10k apps in 2.5 mos.Devices launching all yearRetain 30% of revenue
3k apps in 8 mos./31m consumer downloads65m devices soldRetain 20% of revenue
© 2009 NewDigitalCafé and Randy Giusto
Mobile− A Strategic Platform20m+ active users access via mobileBlackBerry, iPhone, Android and 10 operators
Mobile uploads up 400% first 6 days after iPhone 3GS launchMobile uploads up 1700% in 1H ‘09
65m active users access via mobile180 operators in 60 countries deploying Facebook Mobile
Mobile apps starting to explode across platformsBlackBerry, iPhone, Android, etc.
© 2009 NewDigitalCafé and Randy Giusto
ChallengesOpen vs. closed debate
Ecosystem consolidation?
Mobile analytics ≠ web analytics
Mobile carnage− operators, disparate devices, figure out business model, deal with burn rate
Measuring ROI in social media
Measuring ROI in mobile apps
© 2009 NewDigitalCafé and Randy Giusto
Opportunities
Advertising & Analytics Web to Mobile Sustainability
Socially Conscious Micro Payments Mobile Payments
© 2009 NewDigitalCafé and Randy Giusto
Innovation
© 2009 NewDigitalCafé and Randy Giusto
Innovation
© 2009 NewDigitalCafé and Randy Giusto
Innovation
© 2009 NewDigitalCafé and Randy Giusto
Innovation
© 2009 NewDigitalCafé and Randy Giusto
Today’s Funding Environment The New Requirements
1. Business plan and PPT deck
2. Customers, which means revenue!
3. Cash flow analysis and what-if scenarios beyond R1 & R2− How will you conserve cash?
Then you may get the meeting with the VC1. Expect to be told to go build a distribution channel
2. If you need $5m you’ll get $2.5m
3. Must show value, solution, disruption
Prepare to share− Carriers, ad networks, publishers, and the VC
Angels can help you figure it out, VCs provide the thrust
© 2009 NewDigitalCafé and Randy Giusto
Contact
© 2009 NewDigitalCafé and Randy Giusto
Randy GiustoManaging PrincipalNewDigitalCafé
508-254-7975
Twitter @randygiusto
Blog http://newdigitalcafe.com
www.linkedin.com/in/randygiusto