the egosystem and travel

Strategies You Can Trust. Advice You Can Rely On. Experts Who’ve Been There.

The EgoSystem and TRAVEL

Presented by Alan E. Young, President, Puzzle Partner Ltd.

The EgoSystem and Travel

The EgoSystem StatisticsSocial Canadians

The EgoSystem Statistics

• 86% (29,760,764) of Canadians are Internet users, second only to the UK at 87% and followed by Germany at 84%. The US comes in 8th with 80% of their population being Internet users

• 56% of Canadians have a smartphone

• 89% of Canadian smartphone users search for local information, compared to 94% in the US

• 77% use a smartphone to research products, which is equal to the US

• 27% of Canadian smartphone users have made a purchase using their phone, compared to 46% in the US

• We have the highest social media network penetration in the World!

• 82% of Canadians use a social network by comparison to 75% of Americans

• 55% of online Canadians (19,000,000) are active on the top social network in the country, Facebook

• We rank 12th in the number of hours we spend actually using social media each day. Canadian individuals spend 2 hours 19 minutes on social networks each day

The EgoSystem Statistics - Social Canadians

• 46% of mobile phone users have a social media app

• 9% of Canada’s mobile users utilize location-based services

• 91% of Canadian Internet users have a social media account

• 66% have used social media in the past month


• 85% have a Facebook account and 57% have used Facebook in the past month

• 46% have a Twitter account and 22% have used Twitter in the past month

• 30% have a LinkedIn account and 11% have used LinkedIn in the past month

• 26% have a Pinterest account and 10% have used Pinterest in the past month



Instagram

• 16% of survey respondents use Instagram.

• Canadians visit Instagram about six times each week.

• This network is popular among the youngest Canadians at 32%.

• 18% of those earning less than $20K and 18% of those earning between $80K and $100K use Instagram.


Twitter

• 25% of survey respondents use Twitter.

• Canadians visit Twitter about five times each week.

• This network is popular among the youngest Canadians at 36%.

• 31% of those earning $80K or over use Twitter.


LinkedIn

• 30% of respondents use LinkedIn.

• Canadians visit LinkedIn about twice per week.

• This network is most popular with middle-aged Canadians (GenX, 45-54 years of age).

• 46% of those earning $100K-$250K use LinkedIn.


Facebook

• 59% of survey respondents use Facebook.

• Canadians visit Facebook about 9x each week.

• This network is popular among Canadian youth at 75%.

• 75% of those earning $80K-$100K use Facebook.

• 70% of Moms of children under 18 are on Facebook.

Selfie Statistics

Even The Pope…

The EgoSystem – Animals

The EgoSystemThe best example is…


You must connect on a personal level

The social generation is truly social

People know when they are being contacted by an automated response (TRUST)

Using the proper Technology and Timing

Keep it simple


• Millennials are not afraid of the phone or human contact

• The social generation is not lazy or entitled

• Millennials are the most likely of any age group to make research and purchase decisions, by talking to someone

• Socials are most likely to call a business after seeing a digital advertisement

• Generation ZED is no different


• Actions speak louder than words in the travel and hotel industry

• Twitter is the most broad social EgoSystem available to leverage marketing and sales tactics

• Introduces the notion of popularity

• Followers are fickle but, if delivered relevant conversations and content, they will be loyal

• You get one tweet to make a first impression

Thank You