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Page 1: The Economist's "Lean Back 2.0" Presentation
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WHAT A DIFFERENCE TWO YEARS MAKES

Source: BrandAsset® Valuator USA, 2011 The Economist Custom Study (All Economist Subscribers)

NOW

NOW

IN TWO YEARS

IN TWO YEARS

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Print Online/digital

All S

ubsc

riber

s of T

he E

cono

mist

(%)

Current Preference (for accessing The Economist)

vs Expected Preference in 2 Years

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