the economics of google shopping
TRANSCRIPT
By Crealytics
Google Shopping: The Economics
The Economics of Google Shopping.
While CPC growth in traditional Search has
stabilised over the past year, it has continued to
grow in Shopping
This has occurred because Shopping currently converts at up to 2x the rate of traditional Search.
Advertisers are bidding aggressively to be present
The Economics of Google Shopping.
46 %
107 %
100 %
210 %
Desktop & Mobile Conversion rates
Shopping Shopping
Search
Search
This means that if nothing else changes, CPCs can grow by a further 43% before returns in Shopping align with current traditional Search
levels
CPCs are 22% higher
in Shopping
But the revenue resulting from these clicks is even higher
again - 74% more than traditional
Search.
The Economics of Google Shopping.
Cost per click Revenue per click
122%
174%43%
Shopping if Search = 100%
We know that Shopping is more lucrative for Google - generating 39% more revenue compared to when text ads are
shown on their own
The Economics of Google Shopping.
Text ads Shopping
On Shopping, traffic & revenue react differently to higher bids so new strategies are needed, targeting maximum bottom line profitability.
The Economics of Google Shopping.
By Crealytics
For more on Google Shopping insights visit:
crealytics.com/blog
Learn more about our Shopping product at:
Camato.io