google shopping changes 2013 uk

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are you ready for google shopping change ?

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Page 1: Google shopping changes 2013 uk

are you ready for google shopping change ?

Page 2: Google shopping changes 2013 uk

Not all retailers are happy about the changes, of course

— they are now being charged for a service they once

enjoyed for free. The change may seem especially painful

for small business owners, but Google says merchants

can pay for listings based on clicks or on purchases made

on-site, which does even the playing field.

Page 3: Google shopping changes 2013 uk

1. When ?

Already in Use in US and will be implemented in 2013 in

the UK.

Page 4: Google shopping changes 2013 uk

2. How much does it cost?

cost-per-click (CPC) basis, or conversion-focused

cost-per-acquisition (CPA)

Uses attributes in your Merchant Center product

feed to define product targets by brand, product

type, and more.

Page 5: Google shopping changes 2013 uk

3. Set up Google shopping Ad

need to have an AdWords account and a Merchant

Center account.

Red line - traffic from non-PLA sources, Blue line traffic through PLA.

Page 6: Google shopping changes 2013 uk

4. Next Big Thing

Google is trying to compete with Amazon is its Google

Trusted Stores program, introduced in April (US), which is

designed to make shoppers feel more secure when

making online purchases from smaller merchants whose

names they might not recognize.

Page 7: Google shopping changes 2013 uk

What can we do?

Setup eBay. Amazon. PlayTrade

Shops

Provide Training to grow your sales

Help you to Re-Market your costumers

Guide you to expand to Europe

Prabhat Shah | @day2dayebay | [email protected] | M: 0751 8839629