the economic situation in the polish printing industry

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The Economic Situation

in the Polish Printing Industry

in the years 2012 - 2013

www.obia.elpis.pl

Centre

for Research and Analysis

Tomorrow is the today of tomorrow...

Sławomir Mrożek



Stowarzyszenie Fair Business - Ośrodek Badań i Analiz

02-495 WarszawaAleje Jerozolimskie 232a

e-mail: [email protected]

www.obia.elpis.pl

©Copyright by Fair Business Association Centre for Research and Analysis

©Copyright by Wiesław Cetera



The Economic Situation

in the Polish Printing Industry

in the years 2012 - 2013

Warsaw 2013






www.obia.elpis.pl

©Copyright by Fair Business Association Centre for Research and Analysis

©Copyright by Wiesław Cetera



Fair Business Association Centre for Research and Analysis

In February 2012, we carried out the rst survey on the economic situation among

the small and medium-sized enterprises in the printing industry. Its ndings, which were

published in March 2012, were not optimistic.

In September 2012, the second survey on the economic situation was performed

and the third one took place in April 2013. A six-month cycle of surveys ought to enableus to see what constitutes an announcement of further changes in the printing industry

and the potential beginning of its deep restructuring.

The rst survey on the economic situation in the printing industry was carried out

among 177 printing companies. The second study included 330 entities, while during

the third one we polled 356 enterprises.

The structure of employment during each of the surveys on small and medium-

sized printing companies was very similar. The majority of the surveyed enterprises

(ca. 60%) did not hire more than 9 employees. Approximately 27 per cent employed

10 to 49 workers, while more than 12 per cent hired 50 to 249. In the course of the su-

rvey carried out in April 2013, survey forms were also lled in by 3 companies that em-

ployed more than 250 people. These answers, although interesting, have not been taken

into consideration in the present study.

The last 18 months have, without a doubt, been a worse time for printing. In

the conducted studies, approximately 10 per cent of the companies (8, 8 and 10, re-

spectively) have shown an improvement in their situation. Fewer and fewer companies

(20, 12 and 8, respectively), though, see the hope for improvement. Simultaneously, the

situation of more than half of them (50, 57 and 54) has got worse (44, 50, and 38, respec-tively) despite the fact that the indications of worsening in the future have noticeably

decreased. The group of companies that show a stabilisation of their situation (36, 38,

and 54, respectively) is constantly growing.

The overall situation of a company is a consequence of the changes in the market

on the demand side. The majority of the surveyed entities (50, 57 and 58, respectively)

have shown a declining demand for the sold services. Unfortunately, a signicant pro-

portion of the enterprises (37, 40 and 38) are predicting a further decline in the demand.

A relatively small (and constantly decreasing) proportion of the printing companies have

noted its increase (15, 10 and 8, respectively). Also, a small proportion (15, 19 and 12,

respectively) is predicting an increase.

In spite of the decreasing demand, employment has remained unchanged at more

than 70 per cent of the printing companies (64, 75 and 71, respectively) and the group

of entities (68, 75 and 85, respectively) who declare that they have permanent staff

is growing systematically. The indications of employment growth remain at a constant

level (5, 5 and 4, respectively) and so do the indications of its growth in the future (5, 3

and 5).

Most companies (65, 65 and 69, respectively) see a barrier that limits their acti-vity in the falling demand. The most important barriers also include high employment



The Economic Situation in the Polish Printing Industry in the years 2012 - 2013

costs (62, 53 and 58, respectively), the uncertainty of the overall economic situation (56,

68 and 65, respectively), high charges for the budget (51, 51 and 44, respectively) and

the competition from domestic companies (51, 46, and 54, respectively).

The respondents’ answers concerning production capacity are also noteworthy.

The replies we received have shown a decrease in the use of the means of production.In fact, no more than 50 per cent of the production capacity was used by 48, 42 and 56

per cent of the companies during the subsequent studies. More than 75 per cent of the

production capacity was used at 12, 20 and 15 per cent of the companies, respectively.

The guaranteed period of activity of the enterprises does not seem to look very good

either; it does not exceed four weeks for 43, 55 and 52 per cent of the companies, re-

spectively. That period exceeds 27 weeks (half a year) only for 16, 16 and 19 per cent

of the enterprises.

The situation of the Polish printing industry is not the most preferable one. The

demand for the offered services is decreasing systematically. Excess production capaci-

ty is a strong factor that has inuence on the decline in prices. Simultaneously, a signi-

cant part of the means of production has either been nanced by loans or constitutes

the subject of lease agreements. Entrepreneurs have been placed before the ring squad;

the constant nancial burdens generated by these forms of nancing are incompatible

with the decline in demand and prices. The competition is high and the quality, price and

deadline requirements are growing. Unfortunately, the majority of the companies are

not looking for alternative markets or the still signicant reserves in organizational and

marketing innovation. The attachment to expensive technology alone can be destructiveto any company whose offer does not respond to the needs emerging in the market.

Wiesław Cetera

21.0.2013




The volume of employment in the surveyed printing companies

NOTE:

All results are given as a percentage.

6061

60

2427 27

16 12 13

February 2012 September 2012 April 2013

50-249

10-49

do 9




1.In your opinion, in what way has the overall situation of your

company in the business changed over the last three months?

2.

In what way has the demand for services sold by your company changed over the last three months?

50

42

8

57

35

8

54

36

10

It has got worse It has remained unchanged It has improved

February 2012

September 2012

April 2013

50

35

15

57

33

10

58

34

8

It has decreased It has remained unchanged It has increased

February 2012

September 2012

April 2013




3.In what way has the employment in your organization

changed over the last three months?

4.

What is the current economic situation of your company?

64

31

5

75

18

5

71

25

4

It has remained unchanged It has decreased It has increased

February 2012

September 2012

April 2013

49

45

6

49

41

10

42

50

8

Satisfactory Bad Good

February 2012

September 2012

April 2013




10

5.What are the most important barriers that are currently limiting

the activities of your company?

65

62

56

51

51

20

18

15

15

12

3

0

65

53

68

51

46

18

20

18

9

11

5

2

69

58

65

44

54

17

20

6

12

12

10

2

Insufficient demand

Employment costs

Uncertainty of the overall economic situation

High charges for the budget

Competition from domestic companies

Shortage of equipment

Unclear and inconsistent legislation

Difficulties in obtaining credits

Skilled workers shortage

Space shortage

Competition from foreign companies

There are no barriers

April 2013

September 2012

February 2012




11

6.How is the current demand for services sold by your company

changing?

7.

How is the current sale of your company’s services changing?

52

33

15

56

35

9

58

27

15

It is decreasing It remains unchanged It is increasing

February 2012

September 2012

April 2013

51

38

11

53

33

14

58

27

15

It is decreasing It remains unchanged It is increasing

February 2012

September 2012

April 2013




12

8.What percentage of the full production capacity of your com-

pany (employees, equipment, means of transport, surface, ma-

chines, etc.) is currently used?

9.

What is your company’s guaranteed period of activity (in we-eks)?

17

31

40

1212

30

38

2019

37

29

15

0-25 25-50 51-75 76-100

February 2012

September 2012

April 2013

43

29

1216

55

20

9

16

52

21

8

19

1-4 5-12 13-26 27-51

February 2012

September 2012

April 2013




13

10.In what way is the current nancial situation of your company

changing?

11.

In what way are the delays in payment for the services provided by you company changing?

58

30

12

49

44

7

54

36

10

It is getting worse It remains unchanged It is improving

February 2012

September 2012

April 2013

51

39

7

3

55

31

85

42

44

86

They are getting

greater

They remain

unchanged

They are getting

smaller

There are no delays in

payments

February 2012

September 2012

April 2013




14

12.In what way are the current prices for the services sold

by your company changing?

13.

In what way do you think is the overall economicsituation of your company going to change in the next

three months?

53

35

12

55

44

2

54

46

0

They are falling They remain unchanged They are growing

February 2012

September 2012

April 2013

44

36

20

50

38

12

38

54

8

It is going to get worse It is going to remain unchanged It is going to improve

February 2012

September 2012

April 2013




1

14.In what way is the demand for services sold by your company

going to change in the next three months?

15.

In what way is the sale of your company’s services goingto change in the next three months?

48

37

15

41 40

19

50

38

12

It is going to remain unchanged It is going to decrease It is going to increase

February 2012

September 2012

April 2013

43

33

24

35

41

24

33

52

15

It is going to decrease It is going to remain unchanged It is going to increase

February 2012

September 2012

April 2013




1

16.In what way is the nancial situation of your company going

to change in the next three months?

17.

What are the sources of funding of the activity going to be inthe next three months?

48

32

20

3740

23

50

37

13

It is going to get worse It is going to remain

unchanged

It is going to improve

February 2012

September 2012

April 2013

89

27

51 0

90

31

72 1

90

35

50 0

Own resources Domestic bank

credit

Other Funds from the

state budget

Foreign bank credit

February 2012

September 2012

April 2013




1

18.In what way is the employment in your company going

to change in the next three months?

19.

In what way are the prices of the services sold by your company going to change in the next three months?

68

27

5

75

22

3

85

105

It is going to remain

unchanged

It is going to decrease It is going to increase

February 2012

September 2012

April 2013

56

29

15

72

24

5

81

19

0

They are going to remain

unchanged

They are going to drop They are going to ri se

February 2012

September 2012

April 2013




1

20.In what way is the investment expenditure (equipment, means

of transport, buildings, machinery, etc.) in your company

going to change in the next three months?

21.

At the current demand reported and its changes anticipated for the next few months, the current production capacity (employ-

ers, equipment, means of transport, machinery, surface, etc.)

of your company is:

39

31

13 12

5

40

29

1014

7

35 35

1012

8

No investments are

expected (insufficient

funds)

They are going to

remain unchanged

No investments are

expected (no such

need)

They are going to

increase

They are going to

decrease

February 2012

September 2012

April 2013

60

29

11

67

29

4

65

31

4

Sufficient Too great Too small

February 2012

September 2012

April 2013






www.obia.elpis.pl



www.obia.elpis.plOśrodek Badań i Analiz, 02-495 Warszawa, Aleje Jerozolimskie 232a, tel. 514 090 056, e-mail: [email protected]

Stowarzyszenie

Fair Business

Stowarzyszenie

Inżynierów i Techników

Mechaników Polskich

Ośrodek Badań i Analiz

the economic situation in the polish printing industry

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