the drum fauxlympics
TRANSCRIPT
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Inspire a generation
The drum’s fauxlympics competition challenged
advertising agencies to create spoof olympics ads. It was inspired by locog’s heavy-
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This bakery was forced to take down its bagel display…
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AND EAST LONDON’S CAFÉ OLYMPIC HAD TO UNDERGO A MAKEOVER
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AGAINST THIS BACKDROP, THE FAUXLYMPICS WAS BORN, WITH A GOLDEN
CHIP COURTESY OF THE CHIP SHOP AWARDS UP FOR GRABS
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Categories
• The SprintGuerrilla ads that would be taken down faster than Usain Bolt can run 100 METRES
• The Long ShotAds which probably should be allowed to run, but probably won’t
• The HurdlesAds which manage to get around the rules
• The High JumpFunny ads which break all the rules
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Results
• Reader involvementwe received more than 250 entries from agencies and designers who in turn voted for their work on our facebook page
• Media coveragecampaign was covered in uk, french and us press and on australian tv show gruen sweat
• Facebook growthweek before fauxlympics we reached 12,361 and had 165 talking about us. week of fauxlympics we reached 140,574 and had 4,077 talking about us.
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Thedrum.com/fauxlympics
Facebook.com/
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