the dropout challenge
TRANSCRIPT
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THE DROPOUT CHALLENGE
CHARLOTTE VICARY
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ON STAGE THERE’S NOWHERE TO HIDE…
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SHARING IDEAS
TODAY IS AN OPPORTUNITY TO POOL IDEAS
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TWO QUESTIONS FOR US
1. What drives dropout?
2. How do we reduce drop out?
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1. OUR NATIONAL CHARACTER
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0%
0%
DROP OUT RATES BY COUNTRY
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A GERMAN PERSPECTIVE ON RELIABILITY
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2. OUR RELATIONSHIP WITH BIG BUSINESS
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3. OUR RELATIONSHIP WITH THE WEATHER
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2. BEING A NUMBER
4. FEELING LIKE A NUMBER
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DROP OUT RATES BY COUNTRY
0%
0%
0%
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5. FAILING TO COMMUNICATE WELL
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THE DAY IN THE LIFE OF AN INBOX
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STAFF VS CONSUMER COMMUNICATION
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WHEN COMMUNICATION HASN’T WORKED
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THE DROPOUT CHALLENGE
1. What drives dropout?
2. How do we reduce drop out?
• Our national character
• Our relationship with big business
• Our relationship with the weather
• Feeling like a number
• Failing to communicate well
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1. RECOGNISE OUR INDIVIDUALISM
Value rapport-building time
Make respondents feel vital
Emphasise the chance to be heard
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2. SPOT AND ACT ON THE TELLTALE SIGNS
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3. UP OUR COMMUNICATIONS GAME
Make comms simple, striking and seductive
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IN SUMMARY
1. What drives dropout?
2. How do we reduce drop out?• Recognise individualism
• Spot and act on the telltale signs
• Up our communications game
• Our national character
• Our relationship with big business
• Our relationship with the weather
• Feeling like a number
• Failing to communicate well
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YOUR THOUGHTS