the digital landscape – pria april 2009. the digital landscape about me a 5 minute history of the...

The Digital Landscape – PRIA April 2009


The Digital Landscape

• About me• A 5 minute history of the WWW

– Web 1.0– Web 2.0

• What is Social Media and Networking.• Types of Social Media

– Blogs– Virtual Worlds - are they relevant?– Social networks (Facebook, MySpace YouYube and many more)– Twitter – Be scared…be very scared– Niche social networks

• So how does all this effect YOU?• The Future

– Web 3.0 and beyond


Twitter questions/comments

• If you are on Twitter please send questions/comments tagged #pria


About me


A 5 minute history of the WWW – Web 1.0


A 5 minute history of the WWW – Web 2.0


Web 1.0 vs. Web 2.0


What is social media?


Barack 2.0


Blogs


Virtual Worlds – Are they relevant?


Facebook, MySpace, YouTube and the list goes on


Niche social networks


Twitter – Be afraid, be very afraid


Twitter questions/comments

• If you are on Twitter please send questions/comments tagged #pria


The power of influencers in social networks

•

http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html


Digital Landscape in Australia

3.3 Million

566,000

830,000

295,000

195,000

235,000

1.8M

3.5M using 3G

9.5M

245,000 consoles

3.3M

Nielsen Net Ratings October 08

2.5 Million

710,000

735,000

2.9 Million

http://images.google.com.au/imgres?imgurl=http://2007.sxsw.com/community_blog/wp-content/uploads/2006/11/youtube_logo.jpg&imgrefurl=http://2007.sxsw.com/community_blog/?p=4&h=146&w=220&sz=7&tbnid=Z9ohCLszmN5mPM:&tbnh=71&tbnw=107&prev=/images?q=youtube+logo&um=1&start=1&sa=X&oi=images&ct=image&cd=1

http://images.google.com.au/imgres?imgurl=http://2007.sxsw.com/community_blog/wp-content/uploads/2006/11/youtube_logo.jpg&imgrefurl=http://2007.sxsw.com/community_blog/?p=4&h=146&w=220&sz=7&tbnid=Z9ohCLszmN5mPM:&tbnh=71&tbnw=107&prev=/images?q=youtube+logo&um=1&start=1&sa=X&oi=images&ct=image&cd=1

http://images.google.com.au/imgres?imgurl=http://p.webshots.com/images/logo/logo1_onRed_239x74.gif&imgrefurl=http://staff.webshots.com/betablog/?page_id=7&h=74&w=239&sz=5&hl=en&start=6&um=1&tbnid=9XdVobsq-zHjzM:&tbnh=34&tbnw=109&prev=/images?q=webshots+logo&svnum=10&um=1&hl=en&rls=GGLD,GGLD:2005-14,GGLD:en&sa=N

http://images.google.com.au/imgres?imgurl=http://p.webshots.com/images/logo/logo1_onRed_239x74.gif&imgrefurl=http://staff.webshots.com/betablog/?page_id=7&h=74&w=239&sz=5&hl=en&start=6&um=1&tbnid=9XdVobsq-zHjzM:&tbnh=34&tbnw=109&prev=/images?q=webshots+logo&svnum=10&um=1&hl=en&rls=GGLD,GGLD:2005-14,GGLD:en&sa=N

http://images.google.com.au/imgres?imgurl=http://www.cnet.com.au/i/r/2005/hometheatre/STB/foxtel_iq_logo_b.jpg&imgrefurl=http://www.cnet.com.au/mp3players/portablevideo/0,239029171,240057742,00.htm&h=150&w=200&sz=7&hl=en&start=2&um=1&tbnid=KUCucOzNisXiOM:&tbnh=78&tbnw=104&prev=/images?q=foxtel+iq+logo&svnum=10&um=1&hl=en&rls=GGLD,GGLD:2005-14,GGLD:en&sa=N

http://images.google.com.au/imgres?imgurl=http://www.cnet.com.au/i/r/2005/hometheatre/STB/foxtel_iq_logo_b.jpg&imgrefurl=http://www.cnet.com.au/mp3players/portablevideo/0,239029171,240057742,00.htm&h=150&w=200&sz=7&hl=en&start=2&um=1&tbnid=KUCucOzNisXiOM:&tbnh=78&tbnw=104&prev=/images?q=foxtel+iq+logo&svnum=10&um=1&hl=en&rls=GGLD,GGLD:2005-14,GGLD:en&sa=N


So how does all this effect YOU?

• Be present• Be real• Be transparent• Be active• Listen and learn


The Future

Believe in the impossible


The Future


A nice story to finish off

http://www.frankejames.com/debate/?p=118


Thank you

Chris PileE: [email protected]: christopherpileTwitter: chrispileLinkedIn: Christopher PileBlog: 15mboffame.com.au

mailto:[email protected]

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