the digital customer experience - il sole 24 ore · the digital customer experience ... obiettivi...

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8 Ottobre 2014 | neosperience.com | [email protected] The Digital Customer Experience Dario Melpignano [email protected]

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Page 1: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects

8 Ottobre 2014 | neosperience.com | [email protected]

The Digital Customer Experience

Dario [email protected]

Page 2: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects

Neosperience Showcase - http://vimeo.com/neosperience/showcase

Page 3: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
Page 4: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
Page 5: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
Page 6: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
Page 7: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
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Page 9: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
Page 10: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
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Page 14: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects

VISITOR LEAD CUSTOMER ADVOCATE

ATTRACT CONVERT SELL DELIGHT

FIND YOU EVALUATE YOU CHOOSE YOU LOVE YOU

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Page 17: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
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Page 19: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
Page 20: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
Page 21: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects
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1. Buyer Personas, Content Marketing," " Storytelling

Page 24: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects

2. Team cross-funzionale, dialogo informale, aperto e collaborativo

Page 25: The Digital Customer Experience - Il Sole 24 Ore · The Digital Customer Experience ... Obiettivi chiari e associati ... smartphone and tablet, computer, smart TV, connected objects

3. Comprensione del flusso di nuove tecnologie

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4. Customer Journey Map

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5. Metodologia e processi agili e iterativi

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6. Potenziamento dell’experience in tutti i punti di contatto

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7. Obiettivi chiari e associati a un sistema di metriche

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Hanno scelto Neosperience

Fashion, Luxury and Beauty

Financial Services, Real Estate, Transportation and Public Sector

Communications, Media and Services

Consumer Goods, Retail and Distribution

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neosperience.com | [email protected]

Thank You! !To learn more about how to create delightful digital customer experiences, subscribe to the DCX Blog,in English and in Italian; contact: Dario [email protected]

The Digital Customer Experience